Gamification - Play or be Played
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This document discusses gamification, which is using game elements and techniques in non-game contexts to drive participation, increase engagement, and create loyalty. Successful gamification provides meaning, a path to mastery through an engagement loop of challenges, actions, rewards and progress, and voluntary participation. It notes that everyone plays as kids, and playing is how we learn. Gamification uses play to help people learn and progress.
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Gamification - Play or be Played
- 1. Gamification Play or be played Thijs de Vries @thijsdevries ! Open Development Camp - 7 Nov 2013
- 2. + =
- 10. Getting better at something
- 12. Creating meaningful stories Getting better at something Voluntary participation
- 13. Creating meaningful stories Getting better at something Voluntary participation
- 14. 12 mln 22 6 mln players worldwide average hours of gameplay per week year of total gameplay
- 16. Can we get people to obey speed limits by using play? http://www.youtube.com/ watch?v=iynzHWwJXaA
- 17. Gamification The use of game elements and techniques in a nongame context to learn and to progress.
- 22. Why gamify? Drive participation Increase engagement Create loyalty
- 23. Successful gamification 1. Meaning 2. Path to mastery 3.Voluntary participation
- 24. 1. Meaning Blissful productivity Social influence Urgent optimism Epic meaning
- 26. 2. Path to mastery Engagement loop
- 36. Difficulty Vaardigheden / Tijd Skills / Time
- 40. Playing is part of us, by playing we learn
- 41. Gamification uses play to learn and to progress
- 42. Meaning
- 43. Path to mastery
- 45. To unlock more knowledge, get in touch… @thijsdevries thijs@creativeseeds.nl