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Collaborative Design:

Engaging Stakeholders for Change
Desired Outcomes!




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Stakeholder?
Stop!
Example
Example
Step by Step


     Vision


   Plan


     Share


  Review




               7
Vision




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                                                             8
Plan




       9
Pro tip: Steal good ideas




                            10
Measure

Key Performance Indicators




                             11
Share




        12
Pro tip: Report
Event Comparison of Total Score Report
   from the MeetGreen® Calculator




                                         13
Example




          14
Imagine. Collaborate. Design. Succeed.




                                         15
Connect. Sustain. Thrive.
          Michael Luehrs
        michael@meetgreen.com


            +46 0701 909 830
          www.meetgreen.com
         Twitter: @michaelluehrs

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Engaging Stakeholders for Sustainable Event Success

Editor's Notes

  1. Backcasting… begin with the end in mind.. = Vision and objectives inform the plan Did this nice dinner start with an evaluation of how the lettuce was grown?Was there an analysis of the emissions related to the compact fluorescent lights and local transport to attend the meal? No.. What do we think? We consider who is coming.. And what they might like. And we think about where we can find those things.. Who can help us? All with a goal of having the dinner be a great experience. These are people who are special to us. .. How can we have this desired outcome? Will we achieve the outcome by using child labor? Or by going broke it creating the dinner? Or by cleaning the house with toxic chemicals?
  2. Who are the stakeholders we’re talking about? How do you know what the want? How will their feedback inform a revision of the desired outcomes?
  3. Who are the stakeholders we’re talking about? How do you know what the want? How will their feedback inform a revision of the desired outcomes?
  4. In anticipation of COP15 in Copenhagen, Joanna Christensen, project designer for the World Business Summit on Climate Change, was having trouble getting engagement from the main conference venue to support sustainable event practices. Note: Sustainability was fundamental to the success of the program. How to engage this stakeholder? Solution=Collaboration.. Johanna reached out to meeting planners who met to align their sustainability goals. Then, as a block, they met with the venue .. Overcoming objectives and taking away excuses. The result was that the venue is now a champion of sustainability and supports planners with green meeting practices
  5. 8 different charities, 1 ton of material, $40k value to local communityRonald McDonald House – Napkins, plates, cups, Windex, coffeeSecond Harvest Food Bank – Food & DrinksHabitat for Humanity – Building materials, cabinets, buckets, etc.My Neighbors Children – Building materialsA Gift for Teaching – Totes, paper, pens, backpacks, t-shirts, small garbage cansThe Beta Center – HumidifiersCenterplate – Assorted plates & traysElementary School – Foam core signage
  6. Excerpts from sustainability reportsBiggest benefit is year two and beyond
  7. Excerpts from sustainability reportsBiggest benefit is year two and beyond
  8. APEX, ISO20121
  9. Excerpts from sustainability reportsBiggest benefit is year two and beyond
  10. APEX, ISO20121
  11. MeetGreen Calculator – compares you to you and you to everyone else in the system (anonymously)
  12. MeetGreen Calculator – compares you to you and you to everyone else in the system (anonymously)
  13. MeetGreen Calculator – compares you to you and you to everyone else in the system (anonymously)