Uploaded byAvinasha Shastry
Gamification
Gamification involves integrating game mechanics into non-game environments to encourage engagement and loyalty. Games are fun because they present problems to solve and challenges to overcome while teaching new skills, but work does this as well if it can inspire voluntary participation. Game mechanics like points, levels, badges, leaderboards, and progress bars provide constant feedback. Gamification aims to engage users through game dynamics of pacing and status/power/access/stuff. It is effective when business goals are clear and a player journey from novice to expert is mapped with defined engagement loops at each stage. Examples include gamifying health, social networks, work, education, and even chores.
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Gamification
- 1. Gamification Add Fun toEverything
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- 4. Gamification is the integration of Game Mechanics in non-game environments
- 5. Why Games areFun?
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- 7. Games ... •Givesyou a problem to solve
- 8. Games ... •Givesyou a problem to solve •Throws challenges at you
- 9. Games ... •Givesyou a problem to solve •Throws challenges at you •Makes you learn the skills
- 10. ... but sodoes Work
- 11. The difference: You Volunteerin Games
- 12. Games are tunedto make you Volunteer
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- 16. Game Mechanics Game Dynamics GameAesthetics
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- 18. Game Mechanics •Points
- 19. Game Mechanics •Points •Levels
- 20. Game Mechanics •Points •Levels •Badges
- 21. Game Mechanics •Points •Levels •Badges •Leader boards
- 22. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars
- 23. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars ... Constant Feedback
- 24. Points Levels Progress Bar
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- 30. Gamification is the integration of Game Mechanics in non-game environments
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- 36. First Popular GamifiedApplication
- 38. Gabe Zichermann @gzicherm http://gamification.co
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- 41.
- 42. Why Gamify? User Engagement User Loyalty
- 43. Why Gamify? User Engagement User Loyalty User Experience
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- 45. Amy Jo Kim @amyjokim Yahoo, Electronic Arts, eBay, Lumosity
- 46. 1. Know ThyPlayer
- 47. Explorers Socializers Killers Achievers
- 48. 2. Write DownYour Business Goals
- 49. 3. Plan thePlayer Journey
- 50. 3. Plan thePlayer Journey Novice > Expert > Master
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- 52. Jot down theGame M,D,A For Each Level
- 53. Redeemable Currency Points
- 54. Redeemable Currency XP points Points
- 55. Define Engagement Loop at each stage
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- 57. 4. Finally... Status Access
- 58. 4. Finally... Status Power Access
- 59. 4. Finally... Status Stuff Access Power
- 60. 4. Finally... Status Access Power Stuff
- 61. Gamifying Health andFitness : Nike +
- 63. Gamifying Social Activity:Empire Avenue
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- 65. Gamifying Education: Questto Learn
- 66. Jane McGonigal @avantgame Game Designer, Researcher Author
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- 68.
- 69. What Will YouGamify?
Editor's Notes
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- #6 Why are they addictive?\nWhat do you get when you play games?\n
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- #11 Why do you volunteer\n
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- #25 Skills vs Challenge\n
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- #34 Chair of gSummit\nGoogle TechTalk - Fun is the future\n
- #35 gsummit - in jan 2011\n
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- #40 Demo - Lumosity\nNithya\n
- #41 Who? \nWhats their style?\nWhy are they playing?\nWhat problem are they solving?\n
- #42 Richard A. Bartle\n90% - Socializers ( Co-operation rather than fighting against each other)\nCustomization\nExample: Nike + \n\n
- #43 You can only gamify if you already provide value to the user of your product\nPointification\n
- #44 on boarding / hand holding - Quora\nGuides, Tasks, Goals\n
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- #47 Leader boards --> Novice - localized leader board / Master - Global leaderboard \n
- #48 The Game Should never end...\nErr in FourSquare \nQuestioning Quora\n
- #49 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #50 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #51 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #52 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #53 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #54 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #55 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #56 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #57 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #58 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #59 Example Stackoverflow/ Wikipedia\nDemo: http://stackoverflow.com/privileges\n
- #60 \n
- #61 I have turned into a couch potato! Need to run..\nCouldnt get the pic of that.. believe me.. my avatar will be always happy.. if.. i ever buy nike+\n
- #62 Klout\nPeer Index\nEmpire Avenue\n
- #63 Total engagement\nSeriosty\nSAP labs\n
- #64 Quest to learn\nSiteo\n
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- #66 urgentevoke.net\n
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