SlideShare a Scribd company logo
1 of 16
Target Market
Parent’s generation
40-60 years of age
Extreme Users
The Problem
● They don’t have social media
● If they do, they don’t know how
to use it
● They quickly forget how to use
● Don’t see the benefit of using
Goals
2. Provide
effective
ways to
ensure users
do not
forget how
to use social
media
1. Create
simple /
easy-to-use
way for
adults to sign
up & use
social media
3. Create
more of a
physical
presence at
events
Solution
Learning
Remembering
Infographic
Reminder Card
“SWAG”
Infographic
Explains step-by-step how to sign
up for Twitter
How to take and tweet a picture to
show up on the wall
Infographic can be
printed and sent
along with
invitations
Can be sent along
with e-mailed
invitations
Can also be
displayed along side
Eventpeeks wall at
the event
Reminder Card
Small card that provides a quick visual of how to tweet
and post a picture
Also reminds you of the hashtag for your event and
how to view your photos after
Reminder cards can be handed
out at events so attendees can
put in their wallet
Cards can also be placed on
tables at the event.
Swag
Items can be specifically chosen for event
Hashtag can be printed on items to be a
subtle reminded for users
Helps consumers remember the hashtag
and can be taken home as a memory or
gift.
#prettytoughux
Analytics
Event Coordinators
● Increased
analytics means
event hosts will
be more
inclined to
purchase
Eventpeeks
service.
Sponsors
● Increased
analytics means
sponsors will be
more inclined to
support the event
and Eventpeeks
through funding
and swag.
Why?
Our solution aims to solve your biggest problem.
Easy ways to sign up and use Twitter
=
More people posting on Eventpeeks wall
=
Increased awareness of company & increased analytics
=
MORE BUSINESS!!!
Summary...
Problem:
Users do not have social
media or they do not
know how to use it.
How:
- Versatile infographic
-Take away business card
-Give away swag
Because:
More users means more
analytics making it easier
to sell to other clients.
Solution:
Create easy-to-use
method of explaining
social media.
Why:
When you make the
service easy to engage in
more people will be
willing to use it.
End Goal:
Provide effective
methods to help
Eventpeeks grow as a
business.
Pretty Tough Presentation

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Pretty Tough Presentation

  • 1.
  • 2. Target Market Parent’s generation 40-60 years of age Extreme Users
  • 3.
  • 4. The Problem ● They don’t have social media ● If they do, they don’t know how to use it ● They quickly forget how to use ● Don’t see the benefit of using
  • 5. Goals 2. Provide effective ways to ensure users do not forget how to use social media 1. Create simple / easy-to-use way for adults to sign up & use social media 3. Create more of a physical presence at events
  • 7. Infographic Explains step-by-step how to sign up for Twitter How to take and tweet a picture to show up on the wall
  • 8. Infographic can be printed and sent along with invitations Can be sent along with e-mailed invitations Can also be displayed along side Eventpeeks wall at the event
  • 9. Reminder Card Small card that provides a quick visual of how to tweet and post a picture Also reminds you of the hashtag for your event and how to view your photos after
  • 10. Reminder cards can be handed out at events so attendees can put in their wallet Cards can also be placed on tables at the event.
  • 11. Swag Items can be specifically chosen for event Hashtag can be printed on items to be a subtle reminded for users Helps consumers remember the hashtag and can be taken home as a memory or gift. #prettytoughux
  • 12.
  • 13. Analytics Event Coordinators ● Increased analytics means event hosts will be more inclined to purchase Eventpeeks service. Sponsors ● Increased analytics means sponsors will be more inclined to support the event and Eventpeeks through funding and swag.
  • 14. Why? Our solution aims to solve your biggest problem. Easy ways to sign up and use Twitter = More people posting on Eventpeeks wall = Increased awareness of company & increased analytics = MORE BUSINESS!!!
  • 15. Summary... Problem: Users do not have social media or they do not know how to use it. How: - Versatile infographic -Take away business card -Give away swag Because: More users means more analytics making it easier to sell to other clients. Solution: Create easy-to-use method of explaining social media. Why: When you make the service easy to engage in more people will be willing to use it. End Goal: Provide effective methods to help Eventpeeks grow as a business.