The document discusses how to effectively sell products on Facebook. It explains that Facebook's News Feed algorithm, called EdgeRank, determines what users see. It then outlines the typical sales funnel process of awareness, education, engagement and sales. It provides examples of five applications - Milyoni, Wishpond, 8th Bridge, Payvment and Shoutlet - that can help businesses succeed at Facebook commerce. Finally, it shares five tips for Facebook shopping like creating incentives, eliminating middlemen, making buying easy and shareable, and thinking like the customer.

1. Don’t Sell on Facebook! Make it Easy and Compelling to Buy: How and Why Presented By Dave Kerpen October 17, 2011 Design ©2011 Social Media Examiner • Content Copyrighted by Presenter

2. Based on Likeable Social Media Chapter 18 Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks)

3. What’s in store? The News Feed: EdgeRank Explained The Sales Funnel 5 Applications to Help You Succeed 5 Tips to Remember

4. Put on Your Consumer Cap!

5. The News Feed Algorithm

6. EdgeRank Explained

7. So How Do You Use This to Sell?

8. The Sales Funnel

9. Awareness

10. Education

11. Engagement Likeability

12. Sales

13. Repeat Engagement

14. Keys to Facebook Marketing

15. 5 Applications to Help You Succeed

16. 1. Milyoni

17. Milyoni Features Helps entertainment and lifestyle companies convert Facebook fans into customers First Facebook platform to offer on-demand video, live event streams, AND a fully streamlined commerce store within Facebook 3 product features include: Social Live, Social Cinema, and Social Shopping

18. Milyoni In Action

19. 2. Wishpond

20. Wishpond Features Allows retailers to import their product data via their website, POS system, or CSV bulk upload and create a Store for fans to browse directly within Facebook Easy setup and customizable storefront on Facebook Does not feature a shopping cart

21. Wishpond In Action

22. 3. 8 th Bridge

23. 8thBridge Features Facebook Commerce Facebook offers customers new ways for them to engage with your brand Personalized Shopping E-commerce websites bring customer’s friends into the shopping experience Social Promotions Offer customers a unique deal that will increase brand affinity and brand awareness.

24. 8thBridge In Action

25. 4. Payvment

26. Payvment Features Social Sharing Through Facebook, Twitter, and Email Products listed in Payvment’s social Shopping Mall Seller Rating System Product-specific coupon codes with automated posting Analytics Built-in sales tracking Social data by product (Likes, Tweets, and comments)

27. Payvment In Action

28. 5. Shoutlet

29. Shoutlet Features Shop & Share feature can be quickly added to a tab and gives users the tools to discuss products with friends List products of your choice Drive purchasing Encourage social shopping Schedule upcoming promos and sales Compare prices

30. Shoutlet In Action

31. The Future of Facebook Shopping *Source: 8thBridge.com

32. “Want” Button *Source: 8thBridge.com

33. “Own” Button *Source: 8thBridge.com

34. “Follow” Button *Source: 8thBridge.com

35. 5 Tips to Remember Create an attractive incentive! Eliminate the middleman! Implement easy-to-use shopping initiatives! Make buying fun, easy, and shareable! Always think like the customer!

36. THANK YOU! / QUESTIONS? likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com