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Gamification For Enterprises
The document discusses gamification for enterprises. It provides statistics on gamers such as the average age being 37 and 42% being female. It compares key differences between games and business applications, such as clear goals and feedback in games. Gamification is defined as using game design techniques to solve problems and engage audiences. Common game mechanics for gamification include points, badges, levels, and leaderboards to motivate and reward users. The predictions are that by 2015, over 50% of organizations will gamify innovation processes and over 70% of large companies will have at least one gamified application.
Gamification For Enterprises
- 1. Gamification for Enterprises AbdulbasıtGülşen abdulbasit@gulsen.net 03.12.2011
- 3. Game Facts Averageage of gamers in years: 37 % of gamers older than Fifty: 25 % of youth playing computer & video games: 97 % of female gamers: 42 Social vs. Competitive Games: >3:1 Avg. of hours/week played in World of Warcraft (WoW): 22 # of articles in WoWWiki: ˜250,000 Rank of WoWWiki compared to all Wikis: 2nd Rank of Wikipedia: 1st Most popular games played by US soldiers in Iraq when off-duty: Halo, Call of Duty http://www.enterprise-gamification.com/index.php/facts
- 4. Game vs. BusinessApplication Game Business Application Tasks Repetitive, but fun Repetitive, and dull Feedback Constantly Once a year Goals Clear Contradictory, Vague Path to Mastery Clear Unclear Rules Clear, intransparent Unclear, intransparent Failure Expected, encouraged, forbidden, punished, don’t spectacular, brag about it talk about it Encourage the Motivate users player to stay to do their job in the game better
- 5. What is Gamification? Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Gamification elements are already present in everyday activities such as happy hours, loyalty programs, etc. http://en.wikipedia.org/wiki/Gamification
- 6. Game Mechanics • Points : Measure the user’s achievements in relation to others and keep the user motivated for the next reward or level • Badges : Reward users with badges after completing tasks • Levels : Encourage users to level up by giving extra authorizations and benefits • Challenges : Challenge users to achieve goals • Leaderboards : Rank users to motivate and encourage them to become players
- 7. Game Mechanics 1. Achievement 17. Epic Meaning 33. Progression Dynamic 2. Appointment Dynamic 18. Extinction 34. Ratio Reward Schedules 3. Avoidance 19. Fixed Interval Rewards Schedules 35. Real-time v. Delayed Mechanics 4. Behavioral Contrast 20. Fixed Ratio Rewards Schedule 36. Reinforcer 5. Behavioral Momentum 21. Free Lunch 37. Response 6. Blissful Productivity 22. Fun Once, Fun Always 38. Reward Schedules 7. Cascading Information Theory 23. Interval Reward Schedules 39. Rolling Physical Goods 8. Chain Schedules 24. Lottery 40. Shell Game 9. Communal Discovery 25. Loyalty 41. Social Fabric of Games 10. Companion Gaming 26. Meta Game 42. Status 11. Contingency 27. Micro Leader-board 43. Urgent Optimism 12. Countdown 28. Modifiers 44. Variable Interval Reward Sched. 13. Cross Situational Leaderboards 29. Moral Hazard of Game Play 45. Variable Ratio Reward Schedule 14. Disincentives 30. Ownership 46. Viral Game Mechanics 15. Endless Games 31. Pride 47. Virtual Items 16. Envy 32. Privacy SCVNGR's Secret Game Mechanics Playdeck : http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
- 8. Flow : KeepingThe Balance Mihaly Csikszentmihalyi: Flow: The Psychology of Optimal Experience, 1991 Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, 1975
- 9. Predictions Analysts predict that by 2015, more than 50% of organizations will gamify their innovation processes. More than 70% of Global 2000 organizations will have at least one gamified application 2012 •$100Mio •$2800Mio •$300Mio 2011 2016 Gamification Market Gartner
- 10. Gamified Applications :SAP Community Network
- 11. Gamified Applications :Loyalty Programs
- 12. SAP Gamification CupWinner Having fun with Accounts Payable
- 13. SAP Gamification Cup:Gamified Manufacturing
- 14. References & Sources: • SAP Teched 2011 Gamification Presentation by Mario Herger • http://www.enterprise-gamification.com • http://en.wikipedia.org/wiki/Gamification • http://techcrunch.com/2010/08/25/scvngr-game-mechanics/ • Gartner Press Release May 2011: http://www.gartner.com/it/page.jsp?id=1629214
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