Mobile game developers face challenges with creating in-app purchase systems that are customizable, easy to integrate, and cloud-powered. SOOMLA offers a virtual economy solution for mobile game developers with store templates that convert and provide a complete store experience, tools to customize everything seamlessly, and easy integration through code like StoreInventory.RemoveGoodAmount. Their solution is used by thousands of developers and has over 1 million end users to help increase revenue and save developers time over building virtual economies themselves.