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Viral Installs - getting your users to share and rate your game

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Why some games have what we call "the k factor" while others don't? What makes users want to share some games. Design a narrative that entice users to socially engage with the game, improve the ease of sharing game acheivements and identify the best timing to ask users to connect, share and rate.

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Viral Installs - getting your users to share and rate your game

  1. 1. Getting more users to share and rate your game VIRAL INSTALLS
  2. 2. • Open source company • 100M Installs via 3,000 live games • Free to Play Framework DO MORETOGETHER
  3. 3. Discover SOOMLA in forum Easy Virtual Economy + IAP Saves time + on time delivery Blogs about SOOMLA Integrates in more games Make It Rain - #1 Game May 2014 1 2 3 4 5 SOOMLA'SVIRAL LOOP
  4. 4. VIRAL LOOP IN GAMES Why some games get shared more?
  5. 5. 3 KEYSTOVIRALITY story timing ease
  6. 6. WAYS PEOPLE SHARE rate facebook offline
  7. 7. DESIGNING FORVIRALITY The infrastructure for success
  8. 8. SOPHISTICATED LOOK PianoTiles - 91,673 raters 2048 - 98,241 raters
  9. 9. NEWS / EVENT
  10. 10. Get users connected on facebook Get users connected on Game Center Adjust sharing request based on user choice EASE OF SHARING/RATING
  11. 11. GETTING USERSTO CONNECT
  12. 12. SIMPLY ASK • SellValue • Every 5-10 sessions • Up to 3 times per user
  13. 13. MAKE FBTHE EASIEST CHOICE • Alternatives for connecting • Users prefer comparable options • FB must be the easiest
  14. 14. GIVE USERS AN INCENTIVE • Good - offer free coins • Better - offer immediate satisfaction • Apple's new rules - incentivizing connection is ok
  15. 15. ASKINGTO SHARE/RATE
  16. 16. FOCUS ONVICTORIES • Make sure you have a victory screen! • Add share/rate
  17. 17. PATH OF LEAST RESISTANCE • Game Center users - RATE • Facebook users - SHARE • Native FB is smoother Web Dialog Native Dialog
  18. 18. NATIVE FITTO STORY • Popping the question in the game • Gifting in Candy Crush • Multi-player / challenges
  19. 19. ADS AND SHARING
  20. 20. ADS IN APPS • Ads aren't cool • No one wants to go to a party that isn't cool • Competes with sharing features
  21. 21. ADS IN APPS story timing
  22. 22. 3 KEYSTOVIRALITY story timing ease
  23. 23. blog.soom.la - 2,500+ subscribers facebook - 10,000+ fans twitter - 10,000+ followers

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