SlideShare a Scribd company logo
FROM VIRTUAL ECONOMIES
     TO ACTUAL REVENUE
                   Yaniv Nizan, Feb 13
Yaniv Nizan – Short Bio




• Monetizing   • Monetizing    • Monetizing
  Videos         blogs           games
• The Other    • Advertising   • In-App
  gaming                         Purchase
EyeView        INTENTclick     SOOMLA
About SOOMLA


• Established August 2012
• Backed by private investors including
  Oded Vardi
• 100% month to month growth since launch
• Over 1M end device installs
• 5,000 Fans in Facebook
The SOOMLA Framework
•   Series of Open Source Projects
•   Mission: To allow indies to collaborate
•   Do it once do it well
•   Cross Platform
The SOOMLA Store Designer


• In-App Purchase Store SDK
  • Creating seamless stores
  • Management Dashboard
SECTION 1
5 VIRTUAL ECONOMY MISTAKES
Mistake 0 – No Virtual Economy


91% of Revenue is in Selling Coins




Users spend over 50% of the time in the store
Mistake 1 – Focusing on Selling
Focus on
  Earning



      Game                 Soft
      Play                 Store


• Increased User Engagement
• Users will buy if they have coins
Mistake 2 – Balance = 0


• Give users some coins
• Show them the Store before the game
Mistake 3 – Goods lasts forever


• Rentable or consumable are Better
• Opportunities for tweaking
• Sell Everlasting items only for hard
  currency
Mistake 4 – Single Currency


• Having 2 or 3 currencies gives more
  opportunity for tweaking
• Allows some of the goods to be
  purchasable only with real money
Mistake 5 – Boring

• Users should be exposed to new goods as
  they progress in the game
• Complex Dependencies
Section 2
CLASH OF CLANS CASE STUDY
Clash of Clans
• $500K / day
• Record Breaking ARPU
2 Games in One


• Building a Clan
  • Accumulating wealth
  • Investing in buildings
  • Training Soldiers
• Fighting
  • Deploying troops
  • Waiting to see the result
2 Games in One


• Building a Clan
  • Accumulating wealth          Resource
                                Management
  • Investing in buildings
  • Training Soldiers



• Fighting
                                  Puzzle
  • Deploying troops
  • Waiting to see the result
Virtual Economy in Clash of Clans
• Perfect balance
• Time is always missing
Clash of Clans in the Model
Tip                        Clash of Clans
Focus on Earning           Multiple ways to earn.
                           Virtual goods impact
                           earning
Starting Balance > 0       YES
Virtual goods don‟t last   Soldiers are killed,
                           buildings are destroyed
Number of Currencies       2 Soft currencies, 1 Hard
Interesting Store          Each items have
                           multiple levels. Complex
                           unlocking rules
Section 3
5 Tips for Store Design
Tip 1 – Item attributes


• Product Comparison
• Reduced Complexity
• Allow easy modification
Tip 2 – Meta and ROI Items


• Items that are “no brainer”
  • Coin magnet
  • Double coins

• Currency Limitations
  • Gold storage
Tip 3 – Double Verification


• Verifying „soft‟ transactions
  • Reduces the mental difference
  • Get the player used to verifying
  • Make actual purchase easy
Tip 4 – Hard Items


• Some items are only available for hard
  currency purchases
Tip 5 – Levels/Upgrades


• Selling different levels of the same item
  • Shopping becomes an achievement
  • Keeps store fresh
  • Simplifies store
Section 4
CSR RACING CASE STUDY
CSR RACING


• $12M / Month
• Users spend more than 50% in Store
2 Games in One


• Building a Car Fleet
  • Accumulating wealth
  • Investing in Cars and Upgrading
  • Tuning Car



• Racing
  • Shifting Gears
  • Waiting to see the result
2 Games in One


• Building a Car Fleet
  • Accumulating wealth          Resource
                                Management
  • Investing in Cars
  • Tuning Car



• Racing
                                Action / Puzzle
  • Shifting Gears
  • Waiting to see the result
Store
Stupid Simple
• Virtual Goods
  • Cars (with levels)
  • Only 5 upgrades (with levels)
  • Infinite combinations

• Everything is translated to 4
  attributes
CSR Racing in the Model
Tip                    CSR Racing
Item Attributes        Everything boils down to
                       4 attributes
Meta and ROI Items     No specific item but it‟s
                       an ROI driven game
Double Verification    Yes
Number of Currencies   1 Hard, 1 Soft
Interesting Store      Everything is in levels
                       Infinite options
FACEBOOK.COM/THE.SOOMLA.PROJECT
BLOG.SOOM.LA
PROJECT@SOOM.LA        Yaniv Nizan, Feb 2013

More Related Content

Similar to From Virtual Economy to Actual Revenue

The perfect store cc
The perfect store ccThe perfect store cc
The perfect store cc
Yaniv Nizan
 
5 Mistakes with Virtual Economies in Mobile Games
5 Mistakes with Virtual Economies in Mobile Games5 Mistakes with Virtual Economies in Mobile Games
5 Mistakes with Virtual Economies in Mobile Games
Yaniv Nizan
 
Web Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNone
Web Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNoneWeb Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNone
Web Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNone
iamwire
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium Games
Oscar Clark
 
One coin presmat1
One coin presmat1One coin presmat1
One coin presmat1
yassine boz
 
Allods F2P Monetization
Allods F2P MonetizationAllods F2P Monetization
Allods F2P Monetization
Ilya Maryasov
 
Surviving the challenge of self publishing online games vincent vergonjeanne
Surviving the challenge of self publishing online games vincent vergonjeanneSurviving the challenge of self publishing online games vincent vergonjeanne
Surviving the challenge of self publishing online games vincent vergonjeanne
Mary Chan
 
The Rise and Rise of Idle Games
The Rise and Rise of Idle GamesThe Rise and Rise of Idle Games
The Rise and Rise of Idle Games
Anthony Pecorella
 
Gdcsf 2012 presentation
Gdcsf 2012 presentationGdcsf 2012 presentation
Gdcsf 2012 presentation
PapayaMobile
 
Offerpal Media - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...
Offerpal Media  - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...Offerpal Media  - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...
Offerpal Media - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...
nptca
 
Idle Chatter - GDC 2016
Idle Chatter - GDC 2016Idle Chatter - GDC 2016
Idle Chatter - GDC 2016
Anthony Pecorella
 
Day1 1615 nicholas_lovell
Day1 1615 nicholas_lovellDay1 1615 nicholas_lovell
Day1 1615 nicholas_lovell
Mediabistro
 
Benchmarks and metrics
Benchmarks and metricsBenchmarks and metrics
Benchmarks and metrics
GAMESbrief
 
Playing with Pricing
Playing with PricingPlaying with Pricing
Playing with Pricing
PapayaMobile
 
Balancing Virtual Economies in free2play Games
Balancing Virtual Economies in free2play GamesBalancing Virtual Economies in free2play Games
Balancing Virtual Economies in free2play Games
Julian Roman Alexander Hühnermann
 
02 vdj egdc_jordan blackman - edgc
02 vdj egdc_jordan blackman - edgc02 vdj egdc_jordan blackman - edgc
02 vdj egdc_jordan blackman - edgc
Ministerio TIC Colombia
 
A prop firm's transition to building multi product, multi-market discretionar...
A prop firm's transition to building multi product, multi-market discretionar...A prop firm's transition to building multi product, multi-market discretionar...
A prop firm's transition to building multi product, multi-market discretionar...
smbcapital
 
Building high performance organizations
Building high performance organizationsBuilding high performance organizations
Building high performance organizations
Mark Levison, CST
 
Papaya social design magic
Papaya social design magicPapaya social design magic
Papaya social design magic
Oscar Clark
 
Game monetization
Game monetizationGame monetization
Game monetization
LFIDevelopment
 

Similar to From Virtual Economy to Actual Revenue (20)

The perfect store cc
The perfect store ccThe perfect store cc
The perfect store cc
 
5 Mistakes with Virtual Economies in Mobile Games
5 Mistakes with Virtual Economies in Mobile Games5 Mistakes with Virtual Economies in Mobile Games
5 Mistakes with Virtual Economies in Mobile Games
 
Web Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNone
Web Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNoneWeb Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNone
Web Exclusive Brands - Session By Vijay Kumar Misra, Founder , DonebyNone
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium Games
 
One coin presmat1
One coin presmat1One coin presmat1
One coin presmat1
 
Allods F2P Monetization
Allods F2P MonetizationAllods F2P Monetization
Allods F2P Monetization
 
Surviving the challenge of self publishing online games vincent vergonjeanne
Surviving the challenge of self publishing online games vincent vergonjeanneSurviving the challenge of self publishing online games vincent vergonjeanne
Surviving the challenge of self publishing online games vincent vergonjeanne
 
The Rise and Rise of Idle Games
The Rise and Rise of Idle GamesThe Rise and Rise of Idle Games
The Rise and Rise of Idle Games
 
Gdcsf 2012 presentation
Gdcsf 2012 presentationGdcsf 2012 presentation
Gdcsf 2012 presentation
 
Offerpal Media - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...
Offerpal Media  - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...Offerpal Media  - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...
Offerpal Media - Ten Tips For Monetizing With Virtual Currency (Nick Talaric...
 
Idle Chatter - GDC 2016
Idle Chatter - GDC 2016Idle Chatter - GDC 2016
Idle Chatter - GDC 2016
 
Day1 1615 nicholas_lovell
Day1 1615 nicholas_lovellDay1 1615 nicholas_lovell
Day1 1615 nicholas_lovell
 
Benchmarks and metrics
Benchmarks and metricsBenchmarks and metrics
Benchmarks and metrics
 
Playing with Pricing
Playing with PricingPlaying with Pricing
Playing with Pricing
 
Balancing Virtual Economies in free2play Games
Balancing Virtual Economies in free2play GamesBalancing Virtual Economies in free2play Games
Balancing Virtual Economies in free2play Games
 
02 vdj egdc_jordan blackman - edgc
02 vdj egdc_jordan blackman - edgc02 vdj egdc_jordan blackman - edgc
02 vdj egdc_jordan blackman - edgc
 
A prop firm's transition to building multi product, multi-market discretionar...
A prop firm's transition to building multi product, multi-market discretionar...A prop firm's transition to building multi product, multi-market discretionar...
A prop firm's transition to building multi product, multi-market discretionar...
 
Building high performance organizations
Building high performance organizationsBuilding high performance organizations
Building high performance organizations
 
Papaya social design magic
Papaya social design magicPapaya social design magic
Papaya social design magic
 
Game monetization
Game monetizationGame monetization
Game monetization
 

More from Yaniv Nizan

Soomla Demo - Mobile Monetization Measurement Platform
Soomla Demo - Mobile Monetization Measurement PlatformSoomla Demo - Mobile Monetization Measurement Platform
Soomla Demo - Mobile Monetization Measurement Platform
Yaniv Nizan
 
Calculating LTV Using Google Analytics
Calculating LTV Using Google AnalyticsCalculating LTV Using Google Analytics
Calculating LTV Using Google Analytics
Yaniv Nizan
 
Calculating LTV Using Flurry
Calculating LTV Using FlurryCalculating LTV Using Flurry
Calculating LTV Using Flurry
Yaniv Nizan
 
Viral Installs - getting your users to share and rate your game
Viral Installs - getting your users to share and rate your gameViral Installs - getting your users to share and rate your game
Viral Installs - getting your users to share and rate your game
Yaniv Nizan
 
Why Game Publishing is Broken and how We Can Fix It Together
Why Game Publishing is Broken and how We Can Fix It TogetherWhy Game Publishing is Broken and how We Can Fix It Together
Why Game Publishing is Broken and how We Can Fix It Together
Yaniv Nizan
 
Blue print - framework for worlds, levels, missions and records in mobile games
Blue print - framework for worlds, levels, missions and records in mobile gamesBlue print - framework for worlds, levels, missions and records in mobile games
Blue print - framework for worlds, levels, missions and records in mobile games
Yaniv Nizan
 
Apple iOS 7.1 new options for In-App Purchase Restrictions
Apple iOS 7.1 new options for In-App Purchase RestrictionsApple iOS 7.1 new options for In-App Purchase Restrictions
Apple iOS 7.1 new options for In-App Purchase Restrictions
Yaniv Nizan
 
How to Make Addictive Mobile Games
How to Make Addictive Mobile Games How to Make Addictive Mobile Games
How to Make Addictive Mobile Games
Yaniv Nizan
 
Getting your Players to Facebook Connect
Getting your Players to Facebook ConnectGetting your Players to Facebook Connect
Getting your Players to Facebook Connect
Yaniv Nizan
 
Soomla
SoomlaSoomla
Soomla
Yaniv Nizan
 

More from Yaniv Nizan (10)

Soomla Demo - Mobile Monetization Measurement Platform
Soomla Demo - Mobile Monetization Measurement PlatformSoomla Demo - Mobile Monetization Measurement Platform
Soomla Demo - Mobile Monetization Measurement Platform
 
Calculating LTV Using Google Analytics
Calculating LTV Using Google AnalyticsCalculating LTV Using Google Analytics
Calculating LTV Using Google Analytics
 
Calculating LTV Using Flurry
Calculating LTV Using FlurryCalculating LTV Using Flurry
Calculating LTV Using Flurry
 
Viral Installs - getting your users to share and rate your game
Viral Installs - getting your users to share and rate your gameViral Installs - getting your users to share and rate your game
Viral Installs - getting your users to share and rate your game
 
Why Game Publishing is Broken and how We Can Fix It Together
Why Game Publishing is Broken and how We Can Fix It TogetherWhy Game Publishing is Broken and how We Can Fix It Together
Why Game Publishing is Broken and how We Can Fix It Together
 
Blue print - framework for worlds, levels, missions and records in mobile games
Blue print - framework for worlds, levels, missions and records in mobile gamesBlue print - framework for worlds, levels, missions and records in mobile games
Blue print - framework for worlds, levels, missions and records in mobile games
 
Apple iOS 7.1 new options for In-App Purchase Restrictions
Apple iOS 7.1 new options for In-App Purchase RestrictionsApple iOS 7.1 new options for In-App Purchase Restrictions
Apple iOS 7.1 new options for In-App Purchase Restrictions
 
How to Make Addictive Mobile Games
How to Make Addictive Mobile Games How to Make Addictive Mobile Games
How to Make Addictive Mobile Games
 
Getting your Players to Facebook Connect
Getting your Players to Facebook ConnectGetting your Players to Facebook Connect
Getting your Players to Facebook Connect
 
Soomla
SoomlaSoomla
Soomla
 

Recently uploaded

The Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of ParisThe Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of Paris
John Emmett
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
HD Video Player
 
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri CruiseTom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
greendigital
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
etycev
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
John Emmett
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
sh8tjqt6
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
DiaDan Holdings Ltd
 
Clyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak SerinClyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak Serin
Basak24
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
ytunuq
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
abqenm
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
LetsFAME
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
greendigital
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineTaylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
CIOWomenMagazine
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
Diwitya Bajwa
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and LegaciesBrian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
greendigital
 
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite GameLeonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
greendigital
 
The Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long HairThe Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long Hair
greendigital
 

Recently uploaded (20)

The Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of ParisThe Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of Paris
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
 
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri CruiseTom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
 
Clyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak SerinClyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak Serin
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineTaylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and LegaciesBrian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
 
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite GameLeonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
 
The Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long HairThe Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long Hair
 

From Virtual Economy to Actual Revenue

  • 1. FROM VIRTUAL ECONOMIES TO ACTUAL REVENUE Yaniv Nizan, Feb 13
  • 2. Yaniv Nizan – Short Bio • Monetizing • Monetizing • Monetizing Videos blogs games • The Other • Advertising • In-App gaming Purchase EyeView INTENTclick SOOMLA
  • 3. About SOOMLA • Established August 2012 • Backed by private investors including Oded Vardi • 100% month to month growth since launch • Over 1M end device installs • 5,000 Fans in Facebook
  • 4. The SOOMLA Framework • Series of Open Source Projects • Mission: To allow indies to collaborate • Do it once do it well • Cross Platform
  • 5. The SOOMLA Store Designer • In-App Purchase Store SDK • Creating seamless stores • Management Dashboard
  • 6. SECTION 1 5 VIRTUAL ECONOMY MISTAKES
  • 7. Mistake 0 – No Virtual Economy 91% of Revenue is in Selling Coins Users spend over 50% of the time in the store
  • 8. Mistake 1 – Focusing on Selling Focus on Earning Game Soft Play Store • Increased User Engagement • Users will buy if they have coins
  • 9. Mistake 2 – Balance = 0 • Give users some coins • Show them the Store before the game
  • 10. Mistake 3 – Goods lasts forever • Rentable or consumable are Better • Opportunities for tweaking • Sell Everlasting items only for hard currency
  • 11. Mistake 4 – Single Currency • Having 2 or 3 currencies gives more opportunity for tweaking • Allows some of the goods to be purchasable only with real money
  • 12. Mistake 5 – Boring • Users should be exposed to new goods as they progress in the game • Complex Dependencies
  • 13. Section 2 CLASH OF CLANS CASE STUDY
  • 14. Clash of Clans • $500K / day • Record Breaking ARPU
  • 15. 2 Games in One • Building a Clan • Accumulating wealth • Investing in buildings • Training Soldiers • Fighting • Deploying troops • Waiting to see the result
  • 16. 2 Games in One • Building a Clan • Accumulating wealth Resource Management • Investing in buildings • Training Soldiers • Fighting Puzzle • Deploying troops • Waiting to see the result
  • 17. Virtual Economy in Clash of Clans • Perfect balance • Time is always missing
  • 18. Clash of Clans in the Model Tip Clash of Clans Focus on Earning Multiple ways to earn. Virtual goods impact earning Starting Balance > 0 YES Virtual goods don‟t last Soldiers are killed, buildings are destroyed Number of Currencies 2 Soft currencies, 1 Hard Interesting Store Each items have multiple levels. Complex unlocking rules
  • 19. Section 3 5 Tips for Store Design
  • 20. Tip 1 – Item attributes • Product Comparison • Reduced Complexity • Allow easy modification
  • 21. Tip 2 – Meta and ROI Items • Items that are “no brainer” • Coin magnet • Double coins • Currency Limitations • Gold storage
  • 22. Tip 3 – Double Verification • Verifying „soft‟ transactions • Reduces the mental difference • Get the player used to verifying • Make actual purchase easy
  • 23. Tip 4 – Hard Items • Some items are only available for hard currency purchases
  • 24. Tip 5 – Levels/Upgrades • Selling different levels of the same item • Shopping becomes an achievement • Keeps store fresh • Simplifies store
  • 25. Section 4 CSR RACING CASE STUDY
  • 26. CSR RACING • $12M / Month • Users spend more than 50% in Store
  • 27. 2 Games in One • Building a Car Fleet • Accumulating wealth • Investing in Cars and Upgrading • Tuning Car • Racing • Shifting Gears • Waiting to see the result
  • 28. 2 Games in One • Building a Car Fleet • Accumulating wealth Resource Management • Investing in Cars • Tuning Car • Racing Action / Puzzle • Shifting Gears • Waiting to see the result
  • 29. Store
  • 30. Stupid Simple • Virtual Goods • Cars (with levels) • Only 5 upgrades (with levels) • Infinite combinations • Everything is translated to 4 attributes
  • 31. CSR Racing in the Model Tip CSR Racing Item Attributes Everything boils down to 4 attributes Meta and ROI Items No specific item but it‟s an ROI driven game Double Verification Yes Number of Currencies 1 Hard, 1 Soft Interesting Store Everything is in levels Infinite options