This document discusses game design thinking and strategies for developing games. It covers definitions of key concepts like play, games, and flow. It then discusses topics like prototyping techniques, design sprints, and habit building. Specific techniques covered include minimum viable prototypes, design sprints, playtesting, and Fogg's behavior model and habit loops for building engagement. The goal is to provide an overview of processes and strategies for conceptualizing, prototyping, testing, and developing games that create fun and engaging experiences.

1. Game Design Thinking
@DavidFChang

2. Backstory
Product Management
Desarrollo de Negocios y Comercialización
Aceleración y Comunidades de Startups

3. DEFINITIONS

4. Play
Game
A playful activity with rules and goals.
To engage in an activity for pleasure and recreation.
Flow
The holistic experience that people feel when they act
with total involvement. Csikszentmihalyi, 1975
Habit
A settled or regular tendency or practice, especially
one that is hard to give up.

5. NET EXPERIENCE
Composition of components, rules,
players, and theme in a game.

6. Is our net experience fun?
Can we Effectivize Ideation?
Can fun be addictive?

7. Prototyping
Design Sprints
Habit Building

8. PROCESO DE
GAME DESIGN

9. MINIMUM VIABLE
PROTOTYPES 101

10. Product Managers / Game Producers
Gestión estratégica que formule
y desarrolle proyectos ante
demanda de conocimiento
Identificar tendencias, tecnologías,
y patentes para conceptualizar
mecánicas y capacitación
Conseguir publishers y cofinanciación
global para lograr visibilidad y/o
nuevos contratos work for hire
INNOVACIÓN
SISTEMÁTICA
PROSPECCIÓN
ESTRATÉGICA
GESTIÓN DE
I+D
COLABORACIÓN
INTERNACIONAL

11. Minimum Viable Prototype (For Publishers)
The awesomest
shit the internet
has ever seen
ProductExperienceQuality
Hype, clients, and press you might expect
Harmful Zero Little Decent Massive
Typical launch
Exceptional products
seek to polish at least up
to this point
Awesome
Sucks
OK, I guess

12. What makes a GREAT Testing Prototype?
Fun
Benefits
Features
When you wonder
"What other features
can I add?"
Fun
Benefits
Features
When you ask yourself
"What are the basic
features to include to
provide value / fun?"
Fun
Benefits
Features
When you wonder
"What version of my
product can I make to
capture the most value?"
Fun
Benefits
Features
When you ask yourself
"How can I validate my
product's value proposition
(mechanics) to a point of
player delight?"
P.O.C. BAD UX OK TRUE TESTING
PROTOTYPE

15. DESIGN SPRINTS 101

16. Entender Diverger Converger Prototipar ValidarDefinir

17. 1. Entender:
¿Cuáles son las necesidades de los usuarios, del negocio y
nuestras capacidades técnicas?
2. Definir:
¿Cuál es la estrategia principal y el enfoque?
3. Divergir:
¿Cómo podemos explorar tantas ideas como sea posible?
4. Decidir:
Seleccionar las mejores ideas a la mano.
5. Prototipar:
Crear un artefacto que permite probar nuestras ideas con
usuarios.
6. Validar:
Probar las ideas con usuarios, patrocinadores y expertos técnicos.

18. Design Sprint + PlayTesting

19. Design + Develop + PlayTesting
Impact
ORIENTED
PRODUCTS
Player
Jobs To Be
Done

20. F U N
Design + Validate + Development Loop

23. Habit Building 101

24. Fogg's Behavior Model

25. Nicole Lazzaro's
4 Types of fun
1. Easy Fun (Novelty):
Curiosity from exploration, role play,
and creativity
2. Hard Fun (Challenge):
Fiero (the epic win moment), from
achieving a difficult goal
3. People Fun (Friendship):
Amusement from competition and
cooperation
4. Serious Fun (Meaning):
Excitement from changing the
player and their world

26. Flow

27. Duhigg's Habit Loop

28. Eyal's Hook Canvas

29. Hooked + Pokémon Go

33. THANKS!
@DavidFChang