Discuss different media: print, television, radio, social media
Using Facebook you can: Write short messages of up to 420 words to update followers Provide links to other sites and events Post your campaign’s own videos and photos Announce events and keep track of attendees How to get fans What it can be used for: Promote via other marketing channels Encourage fans to suggest to their friends to become fans Run promotion or contest Give fans what they want Be active and add content 70% of all actions on social networks are related to viewing pictures or viewing other people’s profile Source: Understanding Users of Social Networks Brainstorm: What ways can you get fans?