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The Quintessential approach to Social Media


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A unique approach to coming up with a Social Media strategy and executing it.

Published in: Technology, Business
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The Quintessential approach to Social Media

  1. 1. The Quintessential Approach to SOCIAL MEDIA By Nabeel Adeni
  2. 2. Step 1: Listening Step 2: Planning Step 3: Engagement Step 4: Measurement
  3. 3. STEP 1: LISTENING - Listen to conversations about your brand, your offerings & your industry. - Calculate your share of voice – and your competitors’. - Find relevant communities and bloggers who write about your subject - Identify the influencers in these groups. - Compile the results of this phase & set goals accordingly.
  4. 4. Tools • Google Alerts • Social Mention • Chatter
  5. 5. STEP 2: PLANNING - Develop content strategy based on what was discovered in the previous step. - Evaluate the platforms and tools- which tools are best for this initiative to reach the people you want to start conversations with - Finalize the platforms meeting the given objectives - Create/Curate the content - Stock the content in a repository
  6. 6. Tools • Buffer • TweetDeck • Hootsuite • Google Drive
  7. 7. STEP 3: ENGAGEMENT - Start posting on the selected platforms. - Participate in and facilitate conversations. - Provide tools to make it easy to find, share and discuss the content. - Use effective messaging techniques, like including a Call-to-Action with every post. - Mix up your content. (text posts, photos, videos, links, etc.). Use more of visuals.
  8. 8. Techniques • Ask questions • Call-to-Action • Use pictures (lots of them!) • Write it for your audience • Say interesting things! • Don’t make it controversial. Keep it inclusive
  9. 9. STEP 4: MEASUREMENT - Monitor responses and reactions. - Track and measure results. - Observe for patterns in the analytics. - Address the shortcomings. Repeat the successes - Feed back the insights at Steps 1 and 2. - Keep evolving the strategy accordingly.
  10. 10. Tools • Facebook Insights • Google Analytics • Klout • TwitterCounter