youtube alone• 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day• Over 3 billion videos are viewed a day• Users upload the equivalent of 240,000 full-length ﬁlms every week• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
think of design, style & technology1. Title: Simple, short, captivating, SEO friendly (issue, region, country, actor) keywords, spend some time2. Post: Use sections, block-quotes, use categories or tags, images and photography (attribute!), link to other sites, embed social media, be focussed, add to conversation3. Other post hooks: Call to action, petition or poll4. Language: Clear, concise, captivating, challenge creatively5. Style: Prose and satire to poetry and haiku6. iOS & Apple: No Flash, publish and design for mobile7. Strategy: Time publication (and republication on social media, e.g. for SL and US audiences), reference older posts and output
think of social media ecosystem• Think of social media ecosystem and pitch the story accordingly: 1.Reach: Blog, RSS 2.Social media: Twitter, Facebook, Google+, MailChimp 3.Added value: Google Maps, TimeToast, Bundlr or Storify, Wordle, ThinkLink 4.Tie ins: Picasa, Flickr, YouTube, Vimeo
the math of appeal on facebookAverage friends per account: 245http://www.washingtonpost.com/business/technology/your-facebook-friends-have-more-friends-than-you/2012/02/03/gIQAuNUlmQ_story.htmlAverage reach per post: 12%http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/
example of social media reachgroundviews.org/2012/04/23/bigoted-monks-and-militant-mobs-is-this-buddhism-in-sri-lanka-today/
readers across media, under 24 hours• Facebook : 12% of 426*245 = 12,524 (out of a potential reach of 104,370)• Twitter : 44*126 = 5,544• Blog post : 3,991• Conservative minimum reach of blog post: 22,059 (excluding email, RSS)
take home• Think beyond text. Online is not print.• Think beyond prose. Online can be satire, verse, haiku!• Think of photos, audio, video. Rich media tells stories, adds context.• Think of crowd-sourcing & open journalism - the audience are the producers.• Don’t suggest you know everything. Use the community to add value to story.• Link to other stories online, they add value.• Use new platforms to connect, deliver, archive, present.