The strategic plan outlines Kubik's Coaching for Leaders Workshop which aims to inspire leaders to improve, expand brand awareness, build a strong brand image, and increase their audience database. The workshop will help participants assess their leadership readiness through tools and remeasuring their profile. It targets business leaders and owners. Outputs include improved individuals and corporations. The workshop will help open participants' potential as leaders ready for change. It will create "Revoleaders" who can revolutionize themselves and their teams. The plan details marketing communications support through various online and offline channels to attract participants and build their database.

1. Strategic Plan
Kubik’s Coaching for Leaders
Workshop

2. Objectives
• Inspire leaders to level up their quality
• Brand-oriented objectives:
– Expand the reach of brand awareness
– Deliver the brand positioning toward people
– Build the strong brand image inside audience’s
mind
• Increase the audience’s database
• Become the part of corporate income

3. The Audiences
• Participants can determine a readiness profile
• Participants can use a spesific tools for
improvement/assesment needs
• Participants can remeasure their readiness level
• Participants can comprehend the profile of a leader
that’s ready for change
Target
Audiences
• Business Leaders
• Business Owners
Outputs
Corporate
Individual

4. Insights
A workshop that can open
up participant’s inner
potentions as a leaders who
are ready to face the
dramatic change in industry
by revolutionizing their
vision to cope with the
challange
• A leaders who want to go
up to the next level of
their paths/careers
• A leaders that are eager
to prepare their own
team to be ready fore the
next level
PRODUCT INSIGHT TA INSIGHT

5. What to Say
“Revoleader”
|
Creating Revolutionary Leader
It means that the workshop aims to create a new kind of leaders
who are able to revolutionize not only themselves, but also their
team comprehensively to be ready for whatever it comes to their
paths.

6. Marcomm Support
Marcomm Team
Online Offline
• Website
• Social Media
o Facebook
o Twitter
o Linkedin
o Google +
o Instagram
• EDM
• Telegram Channel
• Telemarketing
• Regular
o Print Media Publishing
o Personal Selling
o Public Relation Activity
• Event Marketing
o Event Organizing
o Event Documentation

7. Media Requirement
Print
• Company Profile
• Newsletter
• A5 Brochure
• Poster
Digital
• Digital Company Profile
• Article
• Creative promotion image, banner &
slider web, and digital poster
• Video
• Promotion script

8. Attention Interest
Search
Website
Hotline
E-Mail
SocMed
Action Share
Personal
Selling
• B2B
presentation
• Direct selling
at daily
training
Mass Messaging
• Electronic
direct mail
• SMS blast
• Telegram blast
Telemarketing
Social Media
Activity
(FB, Twitter,
Linkedin, G+, & IG)
• Text, image, &
video posts
• Ads
• Mentioning
activity
• Buzzer
optimization
Influencer Optimization
• Personal recommendation
• Formal invitation (direct mail)
Print Media
Publishing
Poster
WOM
&
Social Media
Interaction
(Viral Marketing)
Closing
Obtain the participants
and database
ONLINE
OFFLINE
Media Support:
Company Profile and
Brochure
Online TV