The document discusses the importance of localizing an employer brand. It notes that employer brands that are most attractive in different markets have become increasingly localized over time. Effective localization balances local relevancy with global consistency by prioritizing global themes, developing localized narratives and content based on local employee stories, and using relevant local channels. The levels of localization may include the priorities of themes, how themes are defined locally, localized employee stories and examples, and appropriate local channels and touchpoints. Developing an effective localization strategy requires understanding the local talent market and perceptions as well as aligning with corporate values and local management goals.