This document outlines Talkpush's objectives and key results (OKRs) for the second period of 2019. It includes the company's core values, 2-year goals of reaching $10 million in annual recurring revenue with 150 customers and 100 employees. The objectives are to launch a new brand and website, raise $500,000 in funding, grow revenue and customer base, build out product and HR functions, improve the candidate experience, augment recruiters' abilities, expand globally and strengthen the CEO's leadership.

1. © Talkpush
Let the talent talk
Company-level OKRs, P2 2019
April 17, 2019
Presented by: Max Armbruster (CEO)
© Talkpush – Proprietary and confidential – Strictly internal
document

2. Core Values 1. Pioneering – we build the future by working on cutting–edge technology
2. Data-driven – If you can measure it, you can improve it. We care about metrics
because recruitment is a numbers game. And so is building a software company.
Numbers tell a story and help us reach a higher version of ourselves.
3. Entrepreneurial – we hustle and adapt to our environment quick. We are
pragmatic, delivering sustainable business services that customers will come
back to.
2-year picture
Future date: December 2020
Revenue: $10m ARR
Number of customers: 150
Number of WAU: 4,000
Number of employees: 100
What does it look like?
1. Average salary: $5,000
because as we ramp up
our level of expertise,
we will have to pay
more, and because we
will have to attract
more senior professional
to keep up with the
demands of the market
2. 65% of our revenue will
come from non-BPO
business, with finance,
staffing, and other
industries
3. To be recognized as a
global disrupter to the
TA tech industry (in the
eyes of our customers
and of the industry
experts)
Core Focus Purpose / Cause / Passion: We level up the recruitment experience (for
candidates and recruiters)
Our Niche: High volume recruitment technology
5-year Target To fill 1 million annual jobs by 2023.
Marketing
Strategy
Target market / the list: The talent acquisition teams of large service
organizations hiring more than 1,000 people annually and operating in high growth
markets.
Three uniques: What do you think our customers would say if we asked them: what is
unique about Talkpush?
1. We care deeply about local markets
2. We optimize the recruitment process
3. We build better conversational candidate experiences
Guarantee: Onboarded customers will get 3x ROI on their Talkpush investment
within a year, thanks to improvements in productivity and lead conversion.
Vision board

3. © Talkpush
Be high
growth, high
profile
company
(that people are
excited to work
for)
P2 Objective
Launch the new brand
and new website by
end of June.
Raise $500K or more
in equity financing
to continue the
expansion of our
sales and product
teams.
Target date: May 15
Reach $1.9m ARR
(160K MRR) by June
and $2.5m ARR
Grow from 32 to 50
customers
Grow the team to 65
people, adding
headcount to our
sales and
engineering teams.
by end of August
Create HR function
and complete the
Employee handbook,
including standard
processes for hiring
and onboarding.
Key results
(target date is end of P2, i.e.
August 2019, unless specified
otherwise)

4. © Talkpush
Deliver
candidate
experiences
that make
people go
“wooooow”!
P2 Objective Key results
(target date is end of P2, i.e.
August 2019, unless specified
otherwise)
4 case studies
published on our
blog with video
testimonials
explaining how we
made lives better
for candidates.
Build a dedicated
product team (1 PM +
2 or more engineers)
to own all
candidates web
interfaces by July
15.
Double (2x) the
volume of candidates
referred by other
candidates.
Support multimedia
(voice, video) on
WhatsApp. By June 15
A placeholder: KR
around candidate
satisfaction

5. © Talkpush
Augment
recruiters so
they can do
more (hiring)
with less
(time)
P2 Objective Key results
(target date is end of P2, i.e.
August 2019, unless specified
otherwise)
Launch the automated
workflow feature
(with custom
folders).
Increase volume of
screened candidates
per WAU from 50 to
75.
Launch new smart
filter feature,
supporting screening
based on data points
(not just
transcripts).
Average number of
weekly confirmed
bugs 5 or less for
the whole period
{other bug KR
placeholder}.
Stop wasting user’
time with
simplifying UI 15%
less
links/buttons/icons
on the main UI.

6. © Talkpush
Be a global
strategic
partner on
omnichannel
marketing and
analytics
P2 Objective Key results
(target date is end of P2, i.e.
August 2019, unless specified
otherwise)
Increase % of
screened candidates
from channels other
than FB to more than
30% of total.
Have 10 customers
who use us across
multiple geographies
Launch career
websites for 5 of
our accounts. Bonus
points if we can
charge for them!
(Note: po-up bots do
not count towards
this KR)
Deliver custom
reports to the
global headquarter
for TA for 5 key
customers
Be integrated with
the HRIS or ATS of
50% of our new
customers..

7. © Talkpush
Be the best
CEO I can be
Max’s
Personal
OKR P2
Key results
(target date is end of P2, i.e.
August 2019, unless specified
otherwise)
Identify one
humanitarian/non-
profit organization
that we want to
provide our
technology to
Hire and onboard a
strong head of HR
who can take us from
45 to 200+ employees
and help her capture
and communicate our
unique culture
Create the
partnership role
(hire by July) and
establish 5 alliance
by end of P2
Launch a Customer
Advisory Board
Visit every Talkpush
office at least once
during the period.

8. 8
Turning your talent pool
into your #1 competitive asset
linkedin.com/company/talkpush
facebook.com/letthetalenttalk
@talkpush
www.talkpush.com
5 global locations
hello@talkpush.com
+1 415 818 5083
© Talkpush