Resident Events 101: A crash course

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From the perfect event mix, to why resident events matter and how to get more ROI from them, this crash course will get you ready to level up your resident experience.

RESIDENT
EVENTS 101
A Crash Course
getflamingo.com

WELCOME
My name is Jude
CEO
Flamingo
👋
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AGENDA
The Why
Event Strategy
Marketing
Running The Event

WHY ARE
RESIDENT
EVENTS
IMPORTANT?
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RESIDENT EVENTS =
COMMUNITY
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COMMUNITY =
LOYAL RESIDENTS =
RETENTION =
EASIER TO MANAGE RESIDENTS =
POSITIVE REVIEWS, REFERRALS =
NOI ($$$)
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Your Event
Strategy
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AKA The Art Of Picking Events

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GOALS
Reviews
Social
Referral
# of attendees
Foot Traffic

LARGE VS.
SMALL
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#EventMix

QUALITY VS.
QUANTITY
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#EventMix

EVERYONE VS.
NICHE GROUPS
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#EventMix

ONSITE VS.
OFFSITE
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#EventMix

EVENTS VS.
EXPERIENCES
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#EventMix

CREATE AN EVENT
CALENDAR FOR
THE YEAR
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GET MORE BUDGET
BY PARTNERING
WITH MARKETING
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FOOD
ALCOHOL
FAMILY FRIEND
PET FRIENDLY
HEALTH & WELLNESS
SKILL-BASED
OUTDOOR
LARGE
ONSITE
OFFSITE
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#EventMix

WHAT WOULD YOU SAY
IS THE MOST
CHALLENGING PART OF
RESIDENT EVENTS?
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VENDOR
RESEARCH
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Spreadsheet
Event Ideas
Type of event
Rating
Reviews

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HOW IT WORKS WITH
FLAMINGO

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#EventMix
COOKING
CLASSES
OUTDOOR
MOVIE
YAPPY
HOUR
FOOD
TRUCK
COCKTAIL
MAKING
FITNESS
CLASSES
WINE &
PAINT
TASTINGS
LIVE
MUSIC
CASINO
NIGHT
SELF-
DEFENSE
WHITE
ELEPHANT
MURDER
MYSTERY

WHY COKE SPENDS
$4B IN MARKETING
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EVENT MARKETING SHOULD
ATTRACTIVE
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1 INVITE
EMAIL
TEXT
APP RSVP
LOBBY SCREENS
ELEVATOR FLYERS

HOW ARE
YOU INVITING
YOUR RESIDENTS?
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EXPANDING
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REACH
THE

ATTRACT AND
CONNECT WITH
PROSPECTS
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ESTABLISHING
CONNECTIONS AND
RELATIONSHIPS
WITH LOCAL
BUISNESSES
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AT-EVENT STUFF
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ENGAGEMENT
THROUGH HASHTAGS
AND STORIES
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PARTICIPATION AND
CONTENT THROUGH
PICS AND REWARDS
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POST-EVENT
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REVIEWS &
REFERRALS

THE ATWORTH
GOT 2 POSITIVE
REVIEWS FOR 1 EVENT
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ATLAS OAKLAND
DOUBLED THEIR
ATTENDANCE IN
3 MONTHS
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getflamingo.com
2X

RAFFLE TO
WIN A FREE
FLAMINGO
EXPERIENCE
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getflamingo.com

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THANK YOU
JUDE.CHIY@GETFLAMINGO.COM
JUDE CHIY

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