A content strategy plan designed to reach 3 types of Younique cosmetic customer personas. This plan includes a content mapping template and personalization techniques.
The digital strategy aims to build customer engagement for JC Penney through a campaign where customers create new images of themselves using JC Penney products and submit their designs. Winners will receive gift cards. The target audience is female adolescents through baby boomers from middle-income, well-educated families with positive lifestyles. Social media like Facebook, YouTube and Instagram will be leveraged along with a hashtag. The website and mobile app will be optimized to promote the event. Metrics include participation, sales and ad views with goals of 500 participants and 1,000 orders over two weeks. The $4,000 budget covers online advertising.
Storytellers Case Studies (Update: Dec 2013)Storytellers
The document outlines a campaign by Levi's in Vietnam to promote their new Revel product line. Two key activities were conducted: 1) An "I'm a Revel" photo contest held at 6 Levi's stores that received 248 photo entries, exceeding the goal of 222. 2) A Christmas promotion on Groupon that had 4,755 participants, exceeding the goal of 3,728. Overall, the campaign was successful with most key performance indicators surpassed, including increased banner visitors, Facebook ad clicks, and Google ad clicks.
The document outlines a social media strategy for DME Sports Club. It assigns ownership of channels like the blog, Facebook, LinkedIn, and YouTube. It provides objectives for each channel such as brand awareness, engagement, and lead generation. It also gives guidance on content like sharing links, posts, and videos. Budgets are suggested for promoting the Facebook page. The strategy aims to grow the fan base through active participation on various social media platforms.
As part of her role at CMD Training Institute, Olivia Moran developed a social media strategy to establish interest in their services, start a dialogue with potential customers, and kick start their online presence. Her strategy was to develop an active online presence through relevant social media, ensure the company could take advantage of social media opportunities, and raise their brand awareness. Tactics included setting up social media accounts, weekly relevant posts, and regular contact with followers to generate business leads. The results were an established credible online presence, thousands viewing online material and posts, new business leads generated, and tailored information for potential customers.
Bursting digital marketing misbelief by Bhautik ShethBhautik Sheth
This document discusses issues in the digital marketing industry and provides advice for businesses. It notes problems like lack of experience from new entrants, false promises, and businesses not having clarity on their own goals. It also advises businesses to be wary of unrealistic claims from marketers and to carefully consider a digital marketing course's trainer experience and whether it provides practical skills.
The document provides a background on Panda On!, a family-owned business that sends messages of encouragement through environmentally friendly products. It outlines research conducted on the company's lack of differentiation, consumer preferences, and target audiences. The goals, objectives, strategies and tactics presented focus on increasing awareness of Panda On! through an improved online presence and community events targeting Baby Boomers and Millennials. Sample media pieces like the updated website, social media posts, and business cards are included to showcase how the recommendations could be implemented.
Team 6 Slides: Social Media Marketing in ZapposSiyu Chen
The document outlines a social media strategy for an online shoe and clothing retailer. It identifies the company's current social media presence on platforms like Twitter, Facebook, YouTube, Instagram and Pinterest. The strategy's goals are to develop close customer relationships and build the right corporate culture. Target audiences are identified as ages 25-49 with a household income over $75,000. Tactics proposed include contests, visual content, and community engagement. Results will be measured using engagement, followers, and traffic metrics.
The following presentation briefly gives an idea about an outline for a Social Media plan. The social media plan is a part of ISI 6351 social media class. The plan provides some recommendations and Swot analysis for, Fusionvfx Academy, one of the leading Graphics and media teaching academies in Egypt.
The digital strategy aims to build customer engagement for JC Penney through a campaign where customers create new images of themselves using JC Penney products and submit their designs. Winners will receive gift cards. The target audience is female adolescents through baby boomers from middle-income, well-educated families with positive lifestyles. Social media like Facebook, YouTube and Instagram will be leveraged along with a hashtag. The website and mobile app will be optimized to promote the event. Metrics include participation, sales and ad views with goals of 500 participants and 1,000 orders over two weeks. The $4,000 budget covers online advertising.
Storytellers Case Studies (Update: Dec 2013)Storytellers
The document outlines a campaign by Levi's in Vietnam to promote their new Revel product line. Two key activities were conducted: 1) An "I'm a Revel" photo contest held at 6 Levi's stores that received 248 photo entries, exceeding the goal of 222. 2) A Christmas promotion on Groupon that had 4,755 participants, exceeding the goal of 3,728. Overall, the campaign was successful with most key performance indicators surpassed, including increased banner visitors, Facebook ad clicks, and Google ad clicks.
The document outlines a social media strategy for DME Sports Club. It assigns ownership of channels like the blog, Facebook, LinkedIn, and YouTube. It provides objectives for each channel such as brand awareness, engagement, and lead generation. It also gives guidance on content like sharing links, posts, and videos. Budgets are suggested for promoting the Facebook page. The strategy aims to grow the fan base through active participation on various social media platforms.
As part of her role at CMD Training Institute, Olivia Moran developed a social media strategy to establish interest in their services, start a dialogue with potential customers, and kick start their online presence. Her strategy was to develop an active online presence through relevant social media, ensure the company could take advantage of social media opportunities, and raise their brand awareness. Tactics included setting up social media accounts, weekly relevant posts, and regular contact with followers to generate business leads. The results were an established credible online presence, thousands viewing online material and posts, new business leads generated, and tailored information for potential customers.
Bursting digital marketing misbelief by Bhautik ShethBhautik Sheth
This document discusses issues in the digital marketing industry and provides advice for businesses. It notes problems like lack of experience from new entrants, false promises, and businesses not having clarity on their own goals. It also advises businesses to be wary of unrealistic claims from marketers and to carefully consider a digital marketing course's trainer experience and whether it provides practical skills.
The document provides a background on Panda On!, a family-owned business that sends messages of encouragement through environmentally friendly products. It outlines research conducted on the company's lack of differentiation, consumer preferences, and target audiences. The goals, objectives, strategies and tactics presented focus on increasing awareness of Panda On! through an improved online presence and community events targeting Baby Boomers and Millennials. Sample media pieces like the updated website, social media posts, and business cards are included to showcase how the recommendations could be implemented.
Team 6 Slides: Social Media Marketing in ZapposSiyu Chen
The document outlines a social media strategy for an online shoe and clothing retailer. It identifies the company's current social media presence on platforms like Twitter, Facebook, YouTube, Instagram and Pinterest. The strategy's goals are to develop close customer relationships and build the right corporate culture. Target audiences are identified as ages 25-49 with a household income over $75,000. Tactics proposed include contests, visual content, and community engagement. Results will be measured using engagement, followers, and traffic metrics.
The following presentation briefly gives an idea about an outline for a Social Media plan. The social media plan is a part of ISI 6351 social media class. The plan provides some recommendations and Swot analysis for, Fusionvfx Academy, one of the leading Graphics and media teaching academies in Egypt.
The document outlines social media strategies presented by Jackie Reau of GDC Social Media to FirstGroup America in November 2010. It discusses the benefits of using social media, including positioning as a thought leader and customer engagement. It provides tips for getting started with social media, such as establishing objectives and incorporating it into daily work. The document also recommends ways to create and share content across social networks, and offers suggestions for measuring social media performance.
Social Media Case Studies by The Creative Exchange | Updated May 2016
Our clients consist of local businesses and influencers who need social media strategies to strengthen their marketing initiatives.
How to bring everything together, how to target effectively, build audiences and get ROI for your ads.
Also includes our very simple roadmap and how to set up your campaigns.
This document discusses content marketing and social media marketing. It begins with introducing the presenter and their background. It then covers topics like the challenges of 2012, the stages of the social media ROI cycle, what content marketing is, the three E's of content development, and a 14 step social media marketing plan. It emphasizes transforming social media into social business and measuring the ROI of social media strategies. The overall message is how to develop an effective content and social media marketing plan.
The document provides a marketing proposal for a social media campaign called "Getting Moms Boxed" to promote Boxed, an online wholesale retailer. The 3 sentence summary is:
The proposal outlines strategies for social media marketing targeting busy mothers, including creating social media content focused on family needs, partnering with influencers, and monitoring engagement and sales metrics to evaluate the campaign's success in increasing website traffic, the customer base, and building customer loyalty. Key tactics include advertising benefits, seeding influencer posts, responding to feedback, and publishing promotions and curated content across platforms like Facebook, Instagram, and Twitter.
This document contains summaries of various marketing campaigns across different brands and industries. It outlines objectives, solutions, and key highlights for campaigns related to beverages, beauty, fashion, entertainment, and more. Strategies included social media campaigns using hashtags, user generated content, video content, and festival takeovers to promote products and brands. The common theme is tying marketing messages and creative content to objectives to drive brand awareness, sales, and engagement.
How to implement a social media marketing plan with limited resourcesTBEX
The document provides tips for implementing an effective social media marketing plan with limited resources. It recommends auditing existing marketing materials, understanding your budget, developing social media strategies focused on specific audiences and platforms, listening to online conversations, and creating valuable brand-focused content. Key steps include breaking down budgets, tracking time spent on social media, engaging customers, and measuring analytics to evaluate success. The overall message is that social media plans require strategic and targeted approaches tailored to each network and brand.
Senior public relations students at Cal State Northridge collaborated to create and implement a strategic social media plan for Sundial Media Solutions.
The document outlines branding and communication strategies provided by a company called 360 Branding. It discusses services related to brand strategy and activation, creative development, brand implementation and campaign management. Specific capabilities mentioned include brand research, social media marketing, internal communications, and talent acquisition. The remainder of the document provides examples of work for clients in various industries and discusses branding approaches for areas like careers, onboarding, and consumer marketing.
The document discusses social media marketing and provides details on using different social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes. It outlines tactics for each platform, such as making the most of Facebook business pages, using Twitter tools to generate leads and engage audiences, and increasing visibility on LinkedIn. The document also covers elements of an effective social media marketing strategy, as well as the benefits, such as increased brand awareness, traffic, and customer satisfaction at a low cost.
So you want to be social - 5 steps to creating your social media marketing pl...Krishna De
The Irish Wedding Industry Conference was held on 14 February 2011.
This presentation covers a five point plan for your social media marketing if you are in the wedding business and also includes case studies of organisations using social media platforms to market their business.
If you have questions about social media marketing please do post them on http://www.Facebook.com/MarketingMentor
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
This document is an invitation for a virtual marketing internship program that will provide training and experience in key areas of marketing. Trainees will learn about B2B marketing, brand communication, content marketing, public relations, and social media marketing. The program offers real industry exposure, mentorship from experts, certificates, letters of recommendation, stipends, and career guidance. Participants will gain hands-on knowledge and skills in marketing while working remotely with flexible hours.
Justin D. Dietzler has over 5 years of experience in online marketing, social media marketing, and marketing. He has worked in marketing roles for Josh Sprague Realtor, Target, Mayweather Promotions, SMCpros, and Minnesota Wilderness. In these roles, he increased social media followers, website traffic, created marketing strategies and content, and analyzed metrics. He is proficient in Microsoft Office, Google Analytics, social media platforms, and marketing tools.
Setting objectives, developing a strategy, and measuring results are key to social media success. Objectives should pass the "so what" test by focusing on goals like increasing sales or improving customer service. The strategy considers a company's strengths and dedicates appropriate time and resources to platforms where target customers engage. Regular, engaging content keeps communities engaged. Measurement of growth, time spent, and returns helps assess performance against objectives. For one company, contributing to forums generated new clients and inquiries, while blogs and LinkedIn also drove business. Success is building relationships through an engaged community and meeting defined goals.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
The document provides tips and strategies for using social media marketing at trade shows and conferences. It discusses developing pre-show, during show, and post-show social media strategies to generate booth traffic, build awareness of products and services, and get qualified buyers to the booth. It also discusses measuring the effectiveness of social media campaigns through metrics like website traffic, reach, retweets, and mentions. The document recommends starting small, focusing on a target audience, and developing a content pipeline and measurement plan.
The document discusses using Facebook advertising to promote seminars and workshops. It outlines the benefits of targeting specific demographics like age, location, and interests. Placing ads on Facebook allows optimizing landing pages and copy for six graphic advertisements. The company monitors campaigns daily and tweaks costs, scheduling, and performance to maximize exposure within the provided budget.
Learn Marketing just at your Finger TipsUmang Bhagia
Training Session on Digital Marketing was conducted and presented by me for Dhanashree Agro Industries on 27th August, 2015 at Hotel Arora Towers, Pune.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
The document outlines social media strategies presented by Jackie Reau of GDC Social Media to FirstGroup America in November 2010. It discusses the benefits of using social media, including positioning as a thought leader and customer engagement. It provides tips for getting started with social media, such as establishing objectives and incorporating it into daily work. The document also recommends ways to create and share content across social networks, and offers suggestions for measuring social media performance.
Social Media Case Studies by The Creative Exchange | Updated May 2016
Our clients consist of local businesses and influencers who need social media strategies to strengthen their marketing initiatives.
How to bring everything together, how to target effectively, build audiences and get ROI for your ads.
Also includes our very simple roadmap and how to set up your campaigns.
This document discusses content marketing and social media marketing. It begins with introducing the presenter and their background. It then covers topics like the challenges of 2012, the stages of the social media ROI cycle, what content marketing is, the three E's of content development, and a 14 step social media marketing plan. It emphasizes transforming social media into social business and measuring the ROI of social media strategies. The overall message is how to develop an effective content and social media marketing plan.
The document provides a marketing proposal for a social media campaign called "Getting Moms Boxed" to promote Boxed, an online wholesale retailer. The 3 sentence summary is:
The proposal outlines strategies for social media marketing targeting busy mothers, including creating social media content focused on family needs, partnering with influencers, and monitoring engagement and sales metrics to evaluate the campaign's success in increasing website traffic, the customer base, and building customer loyalty. Key tactics include advertising benefits, seeding influencer posts, responding to feedback, and publishing promotions and curated content across platforms like Facebook, Instagram, and Twitter.
This document contains summaries of various marketing campaigns across different brands and industries. It outlines objectives, solutions, and key highlights for campaigns related to beverages, beauty, fashion, entertainment, and more. Strategies included social media campaigns using hashtags, user generated content, video content, and festival takeovers to promote products and brands. The common theme is tying marketing messages and creative content to objectives to drive brand awareness, sales, and engagement.
How to implement a social media marketing plan with limited resourcesTBEX
The document provides tips for implementing an effective social media marketing plan with limited resources. It recommends auditing existing marketing materials, understanding your budget, developing social media strategies focused on specific audiences and platforms, listening to online conversations, and creating valuable brand-focused content. Key steps include breaking down budgets, tracking time spent on social media, engaging customers, and measuring analytics to evaluate success. The overall message is that social media plans require strategic and targeted approaches tailored to each network and brand.
Senior public relations students at Cal State Northridge collaborated to create and implement a strategic social media plan for Sundial Media Solutions.
The document outlines branding and communication strategies provided by a company called 360 Branding. It discusses services related to brand strategy and activation, creative development, brand implementation and campaign management. Specific capabilities mentioned include brand research, social media marketing, internal communications, and talent acquisition. The remainder of the document provides examples of work for clients in various industries and discusses branding approaches for areas like careers, onboarding, and consumer marketing.
The document discusses social media marketing and provides details on using different social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes. It outlines tactics for each platform, such as making the most of Facebook business pages, using Twitter tools to generate leads and engage audiences, and increasing visibility on LinkedIn. The document also covers elements of an effective social media marketing strategy, as well as the benefits, such as increased brand awareness, traffic, and customer satisfaction at a low cost.
So you want to be social - 5 steps to creating your social media marketing pl...Krishna De
The Irish Wedding Industry Conference was held on 14 February 2011.
This presentation covers a five point plan for your social media marketing if you are in the wedding business and also includes case studies of organisations using social media platforms to market their business.
If you have questions about social media marketing please do post them on http://www.Facebook.com/MarketingMentor
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
This document is an invitation for a virtual marketing internship program that will provide training and experience in key areas of marketing. Trainees will learn about B2B marketing, brand communication, content marketing, public relations, and social media marketing. The program offers real industry exposure, mentorship from experts, certificates, letters of recommendation, stipends, and career guidance. Participants will gain hands-on knowledge and skills in marketing while working remotely with flexible hours.
Justin D. Dietzler has over 5 years of experience in online marketing, social media marketing, and marketing. He has worked in marketing roles for Josh Sprague Realtor, Target, Mayweather Promotions, SMCpros, and Minnesota Wilderness. In these roles, he increased social media followers, website traffic, created marketing strategies and content, and analyzed metrics. He is proficient in Microsoft Office, Google Analytics, social media platforms, and marketing tools.
Setting objectives, developing a strategy, and measuring results are key to social media success. Objectives should pass the "so what" test by focusing on goals like increasing sales or improving customer service. The strategy considers a company's strengths and dedicates appropriate time and resources to platforms where target customers engage. Regular, engaging content keeps communities engaged. Measurement of growth, time spent, and returns helps assess performance against objectives. For one company, contributing to forums generated new clients and inquiries, while blogs and LinkedIn also drove business. Success is building relationships through an engaged community and meeting defined goals.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
The document provides tips and strategies for using social media marketing at trade shows and conferences. It discusses developing pre-show, during show, and post-show social media strategies to generate booth traffic, build awareness of products and services, and get qualified buyers to the booth. It also discusses measuring the effectiveness of social media campaigns through metrics like website traffic, reach, retweets, and mentions. The document recommends starting small, focusing on a target audience, and developing a content pipeline and measurement plan.
The document discusses using Facebook advertising to promote seminars and workshops. It outlines the benefits of targeting specific demographics like age, location, and interests. Placing ads on Facebook allows optimizing landing pages and copy for six graphic advertisements. The company monitors campaigns daily and tweaks costs, scheduling, and performance to maximize exposure within the provided budget.
Learn Marketing just at your Finger TipsUmang Bhagia
Training Session on Digital Marketing was conducted and presented by me for Dhanashree Agro Industries on 27th August, 2015 at Hotel Arora Towers, Pune.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
HighRoad U Webinar: Best Practices: Using Social Media to Grow MembershipHighRoad Solution
Join us as we delve deeper into the best practices of Using Social Media to Grow Membership. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...TBEX
This document provides information and tips for bloggers on running marketing campaigns with brands. It discusses the differences between participating in and driving campaigns, and the pros and cons of each. Tips are provided on pitching campaigns, partnership ideas, case studies of successful campaigns, and getting repeat business. Sample metrics reports and campaign decks are available by emailing specific bloggers. The document aims to help bloggers maximize revenue from brand partnerships.
Which Social Media Channel is Right for Your BusinessFB Smarty
This document discusses which social media channels are best for different types of businesses. It notes that Facebook is good for service-based businesses like salons or restaurants to interact with mostly female audiences, while LinkedIn, YouTube, and Facebook work well for technical or expensive products aimed at possibly male audiences. Customer service is important across channels, with Facebook and Twitter being top locations for customer queries and complaints. The key is understanding target audiences and using social media to efficiently drive people to a business's main website and blog.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Whole Foods' social media priorities for 2018 include increasing their online presence on platforms like Instagram, Facebook, LinkedIn and Twitter. The main goals are to increase revenue through higher social media engagement. Two key strategies are introducing social media influencers and responding to customer inquiries on social media within 24 hours to improve customer service. Performance is measured through qualitative metrics like comments and engagement as well as hashtags like #MakesMeWhole.
The document provides tips and guidelines for advocacy through social media campaigns. It outlines dos and don'ts for social media campaigns, including setting clear goals, engaging the community, listening to feedback, and being authentic. It also gives tips for designing effective social media campaigns, such as setting goals, offering incentives, using various social media tools, and promoting both online and offline. Finally, it provides an exercise to create social media accounts and pages for an initiative and link them together.
S.M.L.C is a Lebanese bottling company for PepsiCo products since 1952. The executive summary proposes developing S.M.L.C's social media presence to enhance brand awareness, promote products, and attract new talent. It analyzes the company's current limited social media operations and lack of strategy. Goals are defined for social media including increasing sales, awareness, and applications. Key performance indicators and a social media management framework are proposed. A strategy is outlined involving building an online presence, product promotion, and talent acquisition. Target audiences and responsibilities for departments are discussed. Appendices provide examples for implementing the recommended strategy.
S.M.L.C is a Lebanese bottling company for PepsiCo products since 1952. The executive summary proposes developing S.M.L.C's social media presence to enhance brand awareness, promote products, and attract new talent. It analyzes the company's current limited social media operations and lack of strategy. Goals are defined for social media including increasing sales, awareness, and applications. Key performance indicators and a social media management framework are proposed. A strategy is outlined involving building an online presence, product promotion, and talent acquisition. Target audiences and responsibilities for departments are discussed. Recommendations include beginning with online presence building and engaging consumers through incentives and an online community for each persona.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Sophia Guerra has created a personal brand plan to increase her social media following across channels like Instagram, Twitter, and Facebook. Her plan includes conducting a social media audit to analyze her current performance, setting objectives to grow her follower count and improve content quality, defining her online brand persona as stylish and creative, and implementing strategies like weekly live videos and sponsored posts. She has outlined key responsibilities for her role as Social Media Director, as well as Manager and Coordinator roles, and sets review dates to measure the success of her strategies.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
Younique Content Strategy
1. Younique By Sara: Content Strategy
PSU Center for Executives and Professionals
Spring 2016
By: Sara Kirkpatrick
2. Content
• Company Mission Statement
• Customer Personas
• Content Strategy Planning Template
• Company Workflow
• Personalized Content
• Conclusion
3. Younique's mission is to uplift, empower, validate, and
ultimately build self-esteemin women around the world
through high-quality products that encourageboth inner and
outer beauty and spiritual enlightenment while also providing
opportunities for personal growth and financial reward.
5. Meet: Regina
Stage Awareness:
• Hot Eye Pigments to
Wear Spring 2016 (Blog)
• Glam Bam (Pinterest
Campaign)
Content Strategy: Personas
Regina follows will never leave home without her favorite lipstick. Her makeup regiment
includes a full-face coverage and her needs are based on having the right products
and tutorials necessary to fulfill her adventurous and bold looks.
Stage Consideration:
• Q&A Sessions
(Blog)
• Before and After
Graphics
Stage Decision:
• Peer Testimonials
• Social Media
Virtual Party Option
The Makeupnista
6. Meet: James
Content Strategy: Personas
James is a observant boyfriend who enjoys shopping for practical gifts that his girlfriend will use
and enjoy. He is extremely price-conscious and prefers shopping online. His needs are based on
finding a perfect gift in his budget for his girlfriend, who is a frequent user of Younique
cosmetics.
Stage Awareness:
• 10 Favorite Gifts under
$50 (Blog)
• How to shop cosmetics for
your girlfriend
(Infographic)
Stage Consideration:
• Promotional offers for
online specials
(website)
• Q&A Pictorials
Stage Decision:
• Testimonials from other
boyfriend shoppers (Blog)
• Love it Guarantee
Graphics
Content Strategy: Personas
The Boyfriend
7. Meet: Susie
Susie’s busy lifestyle leaves little to no time for makeup. She focuses on highlighting a natural look, while
maintaining her skin care routines: cleansing and moisturizing. Her makeup usage is limited to Sunday
church services and special events. Her needs are based on having the option for a quick application,
and products perfect for brightening up her tired eyes.
Stage Awareness:
• #HotMama (Instagram
Campaign)
• Best Makeup Practices
to reduce dark circles
(Video Tutorial)
Stage Consideration:
• Skin Care Essentials
(Infographic)
• The Five Minute Face
for the Busy Mom
(Blog)
Stage Decision:
• Shopping Links on
Social Media
• Promotional
Materials
Content Strategy: Personas
The Stay-At-Home-Mom
8. Lifecycle/Buying
Stages
Stage 1: Awareness Stage 2: Consideration Stage 3: Decision
Customer Need(s)
• Enjoys make-up tips
• Watching make-up tutorials
• Loves to be trendy
• Meet monthly makeup budget
• Re-stock Personal Product
• Request a price confirmation
• Monthly promotions
• Shipment Time
Customers Mindset(s)
/Emotions
• Self-Conscious
• Peer Referrals
• Curious
• Visualization
• Excitement
• Price-Conscious
Touchpoints/Marketing
Channels
Pinterest, Magazines, Shopping
Malls, Peer Referrals
Facebook Groups, Website, Email,
Peer Referrals
Promotions, Facebook Groups,
Frequency Buyer Programs, Peer
Referrals
Experience Principles(s)/
Brand Attributes
Empowering Women Uplift Validate
Content Type(s)
• Tutorial Video Content
• Pictorial Graphics
• Facebook Group Posts
• Customer Graphics
• Video Content and Graphics
• Promotions
Content Topic(s)
/Idea(s)
• Pigments to Wear Spring 2016
• Glam Bam Pinterest Campaign
• Q&A Sessions
• Before and After Graphics
• Product Testimonials
• Bulk Order (free shipping)
KPIs
Increase the perception by
25% on social media
Increase engagement
by 10% on social media
Increase sales by 15%
using social media
Regina follows a daily makeup
regiment, which includes a
full-face coverage and uses
Pinterest as her main source
for makeup inspiration.
Marketing Goals:
Spread awareness about Younqiue’s mission to validate,
uplift, and empower women.
Content Strategy Goals:
Capture a wide audience who use cosmetics and skin care
products to build self-esteem and feel beautiful both inside
and out.
Content Strategy: Planning Template
9. Sales
Marketer
Content Strategist
Copywriter
Graphic Designer
Plan: 30 Days of Content
Create: Videos, Blogs, Graphics,
Pictorials
Publish: Facebook, Blog,
Pinterest, and in FB Groups
Distribute: Post X2 Daily
(depending on platform traffic)
Analyze: Facebook Insights
Meet: Sara (The Younique Presenter)
Content Strategy: Company Workflow
10. Additional Personalization Options:
Pairing Products: (Mascara Eyelash Curler Bundles), Creating Content: (Makeup based on Eye Shapes),
Creating Content: (Eye Pigment based on Eye Colors)
Personalized Content
Content:
Previous Orders
Social Media Status
Content Strategy: Opportunities for Personalization