The document discusses the limitations of Google Analytics in tracking visitor conversions and highlights the need for better visitor understanding. Plumb5 is presented as an alternative that identifies and automates conversion campaigns by providing detailed visitor profiles and session information. The emphasis is on not only analyzing data but actively converting visitors into customers.

2. MOST MARKETERS WOULD ASSUME THAT
GOOGLE ANALYTICS WAS GOOD ENOUGH
TO CREATE THE CONVERSION MAGIC
But, that’s
not true

3. CONVERSION STARTS FROM
IDENTIFYING THE VISITOR

4. CONVERSIONS TURN EFFECTIVE WHEN VISITORS ARE UNDERSTOOD
BETTERBETTERBETTERBETTER
Is the visitor
Is the visitor
reacting to the
campaigns?
Is the visitor
Is the
visitor a
customer or
a prospect?
Is the visitor
looking for a
particular
product?
Is the visitor
talking about
the product?
Is the visitor
responding to
your messages?
Is the visitor
heading towards
purchase?

5. AS GOOGLE ANALYTICS CANNOT REPORT BY
EVERY CONVERSION CAMPAIGN BECOMES A
SHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARK

6. PLUMB5 HELPS IN IDENTIFYING, SCORING &
AUTOMATING YOUR CONVERSION CAMPAIGNS

7. Know from
which city the
visitor arrives
Know if the visitor is
a stranger, prospect
or a customer
VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW
Know the details
of the different
sessions of every
unique visitor

8. Auto-segment
visitors using scores
and enable
workflows
VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW
Know from
which source
they came from,
for each session

9. COMPARINGCOMPARINGCOMPARINGCOMPARING CONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURES
COMPARISON IS WITH GOOGLE ANALYTICS FREE

10. DON’T JUST ANALYZE!
START CONVERTING
THE MOST POWERFUL CONVERSION PLATFORM