The document describes an automation marketing platform called Plumb5 that uses bots to drive online sales and conversions. The Plumb5 bots work together across different functions like social media, email, behavior and more to individually address website visitors, understand their preferences and behavior, engage them with relevant content, and follow up via email if they leave the site, with the goal of guiding visitors through the purchase process according to configured business rules. The Plumb5 platform aims to manage website visitors end-to-end and generate reports to increase revenues and performance for online businesses.