Plumb5 allows advertisers to track advertisements across multiple channels and measure their performance all the way to purchases. Using Plumb5's attribution model, advertisers can understand which media mix and campaigns are most effective and ensure value for every dollar spent. Plumb5 provides advertisers with a single platform to monitor ad responses and track campaigns across different channels like social media, email, search engines, mobile apps, and more. This allows advertisers to assess campaign effectiveness and optimize future campaigns.