The document discusses the importance of real-time marketing, particularly focusing on real-time analytics, engagement, and personalization to convert website visitors into customers. It highlights how traditional marketing often leads to siloed processes that fail to address visitor needs promptly, emphasizing the necessity of understanding and reacting to consumer behavior in real time. Additionally, it introduces Plumb5's features that facilitate real-time analytics and personalization, enabling marketers to enhance customer experiences and improve conversion rates.

1. Real Time Analytics . Real Time Engagement . Real Time Personalization
• Real-time Behaviour Analysis
•Real time Personalization
•Real time engagement
• Real time transaction tracking
•Real time sentiments & Buzz
• Converting visitors into customers
•360 degree view of customers

2. Table of Contents
• Online Marketing and Challenges
• Real Time Marketing
• Benefits of Real time Marketing
• About Plumb5
– Plumb5 architecture
• Key features of Plumb5
• Capability Showcase
• Comparisons & Benchmarks

3. The Online Marketing Scenario

4. It takes a lot to generate and maintain a customer
Customer
• While every Online Marketing Manager looks for Customer Acquisition but most of his time & effort
is focused on driving traffic to the website/ Landing page.
• While in the pursuit of PPC, SEO & SMM – Marketers are moving away from customers

5. A lot of processes happens over a customer
Traffic Generation
Lead Generation & Nurturing
Web Analytics
Customer
Social Media Engagement
Personalization
However every Interaction and engagement happens in silos

6. But Process Centric Marketing Creates silos
Silo2:
Traffic Generation & Conversion
Traffic Generation
•High traffic on site does not mean
high conversion
• Needs and wants of New and
returning visitors have to be
understood and satisfied in real time
Silo1: Silo3:
Analytics tools Campaign Management Tools
Managing Analytics Manage Campaigns
•By the time one generates insights – •Consumer Preferences, Choices &
the prospect on the web is long gone wants might have long changed since
• Insights unable to gather intent of Process last interaction
every user • Last context of interaction may not
Centric
necessarily relevant today
Marketing
Silo5: Silo4:
Personalization Engagement Management
Manage Communication Manage Engagement
• Most Shopping cart abandons and
• Most websites are designed to be
bounce rates happen because there is
relevant for a majority of Audience no one available for the visitor to help,
•But Largely irrelevant to an Support or answer queries.
individual visitor

7. How Customer Centric Marketing makes a difference
We might have all the data for existing customer , But
no intelligence on new visitor, until he signs up. Till Intelligent Data
then a visitor is “Just a visitor”. The real needs and about Visitor’s
intent of a visitor - is well - Unknown The success of Marketing is speed – You need to
reach out and acquire your customer before he
goes away from site or goes your competitor –
Every real time engagement enthuses confidence
and a great customer experience.
Agile & Faster &
aligned Real time
Website Engagement
A website should adapt itself to the visitors needs Listening in Most websites are interested in converting a visitor
and not otherwise. An agile website enhances into a lead or sale. But its also important to listen to
customer experience and a great customer
real time visitor and their behavior – Approaching the customer
experience leads to more conversions and word at the right time – makes all the difference – anything
of mouth before that is intrusive

8. This Is Where Real Time Marketing
Comes In
Powered with
Real Time Analytics
Real Time Personalization
Real Time Engagement

9. Why Real time ?
• Because your customer is on your website now!:
– Most analytics give you 8 – 48 hr old statistics after the event has occurred in
your website. By the time you do something about it; the visitor is long gone.
• Visitors need Information in real time:
– Prospects come to your website for a specific purpose – Just like one walks into
a departmental store - if he/ she don’t find anything interesting – they just walk
off – until ... there is an interaction by a salesman in real time
• Many customers have immediate needs :
– Prospects come to your website for a specific purpose , needs and wants –
some have immediate needs & wants. If one cant identify them, one can’t
exploit the opportunity as well.

10. Why Real time ?
• Faster reach to customer:
– Visitors will always have more choices and they will go to your competitors if
you are not fast enough to know the needs of the customers
• Seamless Customer Experience :
– Visitors have lots of choices – they will buy the product only from those who
will give them a great customer experience –
– Great customer experience comes with personalization and personalization
comes with knowing the immediate needs and wants of visitors
• Real time Conversion:
– Every visitor can be turned into an opportunity, provided there is a compelling
benefit and value is showcased – and Personalized to every visitor

11. Introducing
Leveraging real time analytics for personalization and engagement at right time
. for seamless customer experience
Because Just real time analytics is useless If one is not
able to take advantage of it

12. Some Plumb5 features
Analytics Features
360 degree customer views
Real time Prescriptive views
Dash Board Views
Trending & Profiling
Conversion and Lead Scoring Insights
Brand & Sentiment Analysis
Attribution Modelling & Cohort Analysis

13. 360 degree view of customer
The only tool that Seamlessly integrates customer, Transactional & social information
in one place

14. Prescriptive views of Website
Prescriptive views of what’s happening and what should be done to increase conversions
Not available in trial version

15. LIVE DASHBOARD
Visitor tracking based on IP and Mac ID concatenation – It works even in case of dynamic IP’s

16. VISITORS TRENDING & PROFILING
Robust Profiling &
Segmenting Website
Visitors in real time
Visitors online – Right
now – who still
haven't converted

17. REAL TIME CONVERSION INSIGHTS – With Configurable Dash boards
Real time Dash
Source = Facebook boards – get to
scores for source know what’s
happening in
283 real time
Transactions
Facebook – 1
Direct -4
Referral -3 8 198 Source = Adwords
Campaign id: 17865
Campaign id: 2376
1783
Form Fills
Facebook – 14
Direct -11
42 798
Adwords- 10
Referral -8 Source = Direct
176
Source = Referral Traffic
Url– http://justdial.com : 128
Url– http://naukri.com : 48

18. REAL TIME LEAD SCORING INSIGHTS
Visited twice directly
Integrated Scores scores for source
Scores from External
Visited twice
data models
8 scores for frequency
One FB Post 6 3
Scores for FB Complete
Posting and Conversion Funnel
its influences
3 7 scores for path
completions
67
One Review Transactions
Scores for External
Postings about the
2 12 scores for successful
transactions and wish-list Real time
brand additions Integrated Lead
scoring based on
Participated Twice
12 3 visitor behavior
Took the Site Survey 11 Recommended Once
and Feedback survey scores for recommendations
and forwards
Used FB Likes thrice
scores for FB likes

19. SENTIMENT ANALYSIS

20. ATTRIBUTION MODELLING & COHORT ANALYSIS
• Real time Segmentation & attribution Modelling:
– Assign scores to all traffic based on source, browsing behavior or number of
visits for forecasting conversation, budget allocation and improved customer
experience
– Create Cohorts in real time to determine Common attributes to enable
engagement

21. Plumb5
Personalization & Engagement Features
Behaviour Based Personalization
Source & Attribute Based Personalization
Automated - Hybrid Chat Based Suggestions
Automated On Demand Forms & offers
Automated Campaign Management
Community Build Features

22. BEHAVIOR BASED PERSONALIZATION
Seamless customer
experience with real
time content
optimization
Content
Customization based
on user needs

23. PERSONALIZATION – Based on Location, Source Frequency etc.
Location Based
Personalization
Source Based
Personalization

24. HYBRID CHAT - SUGGESTIONS & RECCOMENDATIONS
Real time suggestions
& recommendations
More suggestive than Intrusive – Being there at the right time matters

25. ON DEMAND FORMS & OFFERS
Real time On demand
Forms
More suggestive than Intrusive – Being there at the right time matters

26. CAMPAIGN AUTOMATION & LEAD MANAGEMENT
Monitoring External, Referral
& Search Campaigns
Email Campaign Automation
5 levels of Drip Campaigns
Split Testing of messages
SMS Integration
Send Emails and SMS to
online audience – create
campaigns for
conversions

27. BUILD CUSTOM COMMUNITIES IN MINUTES
The Engage
Configurator
The Site Admin can configure a
community site for his users
Features
• Discussion board- support text,
images and video comments
• Surveys
• Polls
• Tasks
• Points
• Contacts
• Groups
• Screeners
The site can be configured for both
public or private domain
Since this medium is mostly one-on-
one, analyzing buying behavior of an
individual user within the community
will get more streamlined
The site owner can login to his user management console and track every individual user’s
site actions. This data with the help of custom patterns can inform fine-grained user reports
in terms of usage, survey or poll answers, blog content and its buzz weight. The
administrator can now drive custom communication based on analyzed user profile and
insights.

28. Plumb5
Optimization Features
Multi Channel Attribution Modelling
Page & Content Optimization tools

29. PAGE & CONTENT OPTIMIZATION TOOLS
Content
Optimization
Features
1. Heat Map
2. Variate Tests
3. Page Load
Content
Optimization
1. Real time
widgets
2. Real time forms
3. Real time Chat
4. Rules creation
for enabling real
time features

30. MULTI CHANNEL ATTRIBUTION MODELLING
Import or sync data
with other sources:
Like POS or offline
campaigns to
achieve
Automated data
normalization
And dash board
view of customers
and trends

31. And a Lot More …
Content Popularity Visitor Attention Click Stream
Heat Map Analysis
Analysis Profiling Analysis
Real Time
Real Time e- Lead & Contact
Behavioral Scoring Multivariate Testing
commerce Tracking Management
& Segmentation
Community & Mobile & Social
Interaction
Loyalty apps Tracking & Live Event Tracking
Management
Management Measurement
Reverse Goal Paths Offline Data Work Flow
List Creation
Visualization Integration Management
* Features enabling requires one time data integration

32. Other Important Features
No Integration No data No IT
Required – redundancy – Investments –
Its Plug & Play Its real time Its Cloud Based **
Unified
No complexity – No Data Silos – Dashboards*
Its easy to manage Its across Digital Channels Across Systems and at every
node
•Click to call - call centre integration , POS , Offline data, CRM, and historical data would require one time
integration effort.
•** On Premise version also available

33. The End to End of Online Marketing

34. Lets see some benchmarking
See for yourself

36. Traffic Analysis
Traffic
Preset reports by direct, referral and
search.
Referral Traffic
Configure the script to further analyze
referral traffic by Paid or Email or Affiliate
Location
Preset reports to know visitors by
location: City, State, Region, Country,
Continent, Lat/Long
System Information
Configure script to understand system
information like browsers, OS, Flash
enabled, Java enabled, Mobile Devices,
Connection speeds, Service provider and
Screen resolutions
Visitor Type
Know visitors by their frequency whether
new visitor or returning visitor

37. Content Measurement
Popular Pages
Preset reports to know most popular
content by Day, Week, Month and Year
Entry Pages
Preset reports to know where visitors
enter your site.
Exit Pages
Preset reports to know where visitors
leaves your site. Helps in fall-out analysis
Page Funnels
Configurable page paths for conversion
optimization. No resource required
Fallout Tracking
Identify exit pages and set rules to optimize
fall-outs during transaction
Heat map
Identify which links on the page gets
maximum response.
Event Tracking
Track for downloads, form exits on your
pages
A/B Testing
Preset reports to know where visitors
enter your site.
FB Like/Share Widget Analysis
Preset reports to know where visitors
enter your site.

41. Video Sessions
Enable Video Sessions with your
customers. Broadcast/Record product
launches. Record Voice of your customer
Offers
Create Offers based on points or
transactions or browsing behavior of the
customer
Points Configuration
Configure Points for each interaction. Set
conditions for bonus points
Rewards
Update Rewards list and set rules for
redemption
Advanced Profiles
Create Forms to collect advanced profile
information or tag it from other sources
Engagement Analysis
Understand frequency of engagement and
set rules for further engagement
Customer Sentiments
Gather all customer responses and under
customer sentiments within the
community. This data can be mapped with
profile search data for deep web
sentiments

44. Are you ready for
plumb experience?