Crafting you connected digital enterprise for engaging millennials

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Gamification and the Millennial
Enterprise
PMI National Conference – Hyderabad
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Copyright © 2011 Virtusa Corporation. All rights reserved
@MaduRatnayake

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10. 11. 12.

3. 3
The next generation is coming of age

4. 4
Millennial are taking over the workplace
Millennials are 95 million strong across the world
today and will comprise 75% of the global
workforce by 2025.
- Deloitte Millennial Survey, January 2014

5. 5
They are digitally savvy
97% own a computer
94% own a cellphone
76% use instant messaging
15% of IM users are logged on 24 hours a
day/7 days a week
34% use websites as their primary source of
news
28% author a blog and 44% read blogs
75% of college students have a Facebook
account
60% own some type of portable music and/or
video device such as an iPod

6. 6
…and different
Loyalty vs
Quest
Meta-cultural
Ease
Healing the
Planet
Reward Mix
Born
Networkers
Generation
Jumpers
• 45% want to stay
with current
employer
• 58% looking for new
challenges
• 78% comfortable
working with people with
different cultural/ethnic
backgrounds vs 27% for
baby boomers
• 47% say it’s very
important that they
are able to give
back through their
work
• Changing values and
new equations are in
vogue
• Having college they
enjoys working with is a
top motivator
• 48% Gen Ys says it’s
very important to
have a network of
friends at work
• On average have
220+ “friends”
• 37% speaks to their
parents everyday
• 57% look to boomers
for professional
advice

7. Our workforce demography has changed with over 70% of Global
Virtusans being Millennials
7
Gen X
20%
Gen Y
76%
Millennial shift is already here for Virtusa

8. 8
Our project stakeholder demands are now more focus on innovation,
productivity and agility
Engaged Customer
Innovation
Innovation
Co-create
Productivity Agility
Productivity
Agility
Engaged Employee
Engaged Employees & Engaged Customers in a symbiotic relationship to co-create
business outcomes with Innovation, Agility and Productivity

9. 9
We focused on three key areas that would drive our Millennial
Employees to meet our changing project needs
1. Millennial
User Experience
2. Social Enable
Core Processes
3. Gamify
Outcomes

10. 1. V+ Millennial User Experience
Create the Sunday night computing experience, Monday morning
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TeamWiki
Web 2.0
Simple, Fast, Fun
• Embrace the web 2.0 like experience
• Not just a ‘web site’ but a way of
working…
• Platform social business for
enablement
• Co-create the experience

11. 2. V+ Social Enable Core Processes
Integrate Systems of Records and Systems of Engagement
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• Lead not watch
• Integrate platforms
• Single Social Graph
• Collaborate around
work
• Generate insights
Systems of Records
Systems of Engagement
Infrastructure
Social
Web
Hiring
On Boarding
Learning/Mentoring
Performance
Management
Software
Developme
nt
Sales
IT Support
Clients
&
Partners

12. Gamification: Engaging the Millennials
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Games are a way of life for Millennials
World-renowned game designer Jane
McGonigal estimates that a 21-year-old
has spent 10,000 hours gaming
— about the same amount of time he's spent in
school from 5th to 12th grade.
50% of Innovation will be Gamified
by 2015 -
At Aetna we think gamification has
the potential to help people
improve their health by making it
fun, rewarding and engaging.
Dan Brostek, Head of Member
and Consumer Engagement at Aetna
With Virtusa V+ platform, we gamified several of our key business areas to
drive engagement and innovation

13. 3. V+ Gamify Outcome
Gamification around core business outcomes to drive behavior
1. Driving Revenue
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• Leaderboard/Contests on Revenue, DSO, New
Deals, Quota achievement etc.
2. Driving Project Delivery
• Personal Dashboards, Leaderboard/Contest on
Quality, Productivity, Client Delight,
Innovation, KM etc.
3. Driving People Excellence
• Leaderboard/Contests on Coaching, Teaching,
Living Values, Referrals etc.
Badges to recognize achievements & unpack high
performance to model by others
Leaderboards to drive competition, engagement and
real time feedback

14. We are proud of the accolades we are getting for the innovative use
of technology for Millennial Employee engagement at Virtusa
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15. Transform the way we work, learn, share and connect
www.virtusa.com
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