The document provides an evaluation of a media studies project creating a product to appeal to teenagers. It summarizes the planning, production timeline, research conducted, conventions and stereotypes used, audience testing and feedback received. Key aspects included surveying the target audience of 15+, creating a hybrid teen-drama-horror genre, using conventions like costumes and locations while challenging stereotypes. Audience feedback on the rough cut was received to make improvements.

1. MEDIA STUDIES
EVALUATION
By Keval Patel

2. BRIEF INTRODUCTION
 We were tasked to create a product which appeals to teenagers after weeks
of planning a research we have created a product which this evaluation is
based on.
 Our AS media product was created to appeal to our target of 15+.
 Our genre is a hybrid genre of teen-drama-horror as we wanted something
that would entertain everyone.

3. PRODUCTION TIMELINE
Planning 1st Draft filming Editing
Audience FeedbackFinal CutFinal editing

4. PLANNING
AND RESEARCH
Before we started planning for our product we carried out surveys and questionnaires for
our target audience to see what kind of film they would like to go and see.
 We based our media product from the results we got from our target audience.
 We also found out what genre is best suited for our target audience from out the
questionnaires and surveys we carried out.
 Our main audiences is this movie is mainly teenagers aged 15 and upwards.
 We also carried out our own research on what the typical teen movies that are out
already and see some of the key conventions they hold.

6. RESEARCH AND
PLANNING-STORYBOARD

7. CONVENTIONS
Conventions we kept and why we challenged them:
 Set in school. Relates to target audience teenagers
 Sound : Slow beat (depressing).
 Costume
 Camera shots (establishing shot, pan shot, POV shot)
 Love sick teen

8. STEREOTYPES
 The main characters breaks the common stereotypes of an ‘Indian teen’
 Stereotypical Indian teen:
• Clever
• Greasy hair
• knows as a nerd / teachers pet
 Subverted stereotypical Indian teen:
• Casual clothing
• In a relationship
• Modern
• Westernised

9. COMPARISON OF
CHARACTER
 Our main characters
could be compared with
Kristen Stewart and Robert
Pattinson who play Isabella
Marie "Bella" Swan and
Edward Cullen in Twlight.

10. SIMILARITIES
 Our opening sequence shares a lot of similarities with ‘twilight’ as we also
have a young couple in our product . It also introduces the subverted
stereotypical characters.
 Other movies that could be similar to ours would be ‘Jennifer's body’ as
our film is very gory.
 We analyzed teen drama movies such as Twilight, Project X ,Easy A and
Jennifer's body The movies that I have listed above have many characteristics
that are similar to our product such as costume; the majority of these films
have a specific costume to represent the characters so we did the same with
our actor and actress.

11. DIFFERENCE
 We show a lot of the location
 Ethnicity (no characters are Caucasian due to the setting)

12. SOCIAL GROUPS
 Our genre is teen/horror and so I do not think it will be suitable for kids aged 14 and
lower.
 Our 2 minutes opening sequence has sadness, emotions and feelings and so it is
suitable for any one male or female aged 15 and over.
 Also there is and thriller /horror type music in our opening sequence scenes, which
also represents the particular social groups which is teen/horror.
 Another key element which made our media product which represented the teenage
social group was the use of sound, Sound normally sets the mood of the scene,
 females could be more attracted to the product as there I similarities to twilight.

13. MEDIA DISTRIBUTION…
I think that out movie would be best suited to be distributed by
20th century fox. 20th century fox is one of the major distributions
companies which is available right now. I think that due to its
company name and its top grossing movies, our movie would do
great under their rank. Not only that but due to its success with
Jennifer body and many other films, I think 20th century fox
would be successful again in distributing our movie.

14. DISTRIBUTION -
ESTABLISHMENT….
 Cinemas would be the best way to introduce our product.
 To gain more success I would say that our movie should be
released internationally, by doing this piracy should be reduced as if
we were to release just in the UK, It would be quickly pirated in other
major countries likes the USA, where we should just most of our
income.

15. AUDIENCE…
 Teens aged 15 and would be the best target audiences for this 2 minutes opening
scene of our product, Treading Softly.
 After weeks of research we decided that teenagers who are over 15 and over
must be able to understand and feel what is happening in the film.
 Teenagers normally like drama films like twilight, this is because it shows the
audience the life based upon a group of teenagers.
 The reality of the film makes them wanting to watch the film from other films.
 We are using the same concept in our product of using 2 teenagers who were in
deeply loved each other but one of them is killed.

16. SECONDARY AUDIENCE…
Our secondary audience would be young adults from
the ages of 20-25.
We have specified this as our secondary audience as
our movie would bring nostalgia about them being back
in school.
This makes our product semi-relatable for them.

17. AUDIENCE ATTRACTION
 We attracted our media product to the audience by using the media language, such as
cinematography, sound, mise-en-scene and editing.
 For cinematography, mid range shot (to show the action happening), close up shot
(to show emotions, and face expressions on the character’s face), and many more.
 For sound we used, thriller/horror sound (the sound you as an audience expect to
hear).
 For Mise-en-scene (all the things you see in the scene), we used clothes, bench and
fake blood which I am sure the audience must of found very scary, as they don’t actually
see what happens at the end of the scene.

18. DIFFE RE NT ME DIA USE D TO ATTRACT
OUR AUDIE NCE
The use of various media to attract out audience such as:
 Facebook pages- this along with our blog used to keep our
audience up to date with our progress
 Blogs- keeping audience up to date and informed.
 Posters- to attract a move wider audience and to simply entice who
we aim to target.

19. TECHNOLOGIES
 I have learnt that there are lots of ways in which different media product are shown, for example you can
watch a film now days anywhere you want.
 With a Iphone, you could do multiple things such as watch movies, make a phone call, send an e-mail, listen
to music, and browse the internet and other epic things.
 Also we learnt how to use editing software, such imoive to edit our product and garageband to create our
music.
 For our poster we to learnt how to use Photo Shop because it the best software to use to create things.
 Using the blogs, to keep everything and everyone up to date.
 One of thing which I found very difficult was using the video editing software. I have used professional
video editing software called final cut pro, but for this our media product we had been provided with video
editing software called imoive.
 I now do know the basics of this program with the help of my teacher and my team.

20. TECHNOLOGY -
CAMERAWORK…
 Using the video camera with a tripod was another process, in which we had
leant about now we know when the correct time to use tripods to stabilize
shots.
 This makes our product look more professional.
 We have also learnt on when different modes on the camera settings.
 The camera shots are also smooth for e.g. panning shots and not shaking.
Which gives it a professional look.

21. PROGRESSION FROM
PRELIMINARY
 I feel that taking random shots is not the way of filming, there is a reason for
each shot as it represents something for example a low angle majorly shows that
a character or that object is worth less, no authority or is looked down upon.
 Form the preliminary it was a big step for me to learn how to shoot and get
good shots properly, as before I didn’t know of any camera shots but now I
have learnt that these key elements are very important.
 Another thing I have improved is on Photoshop. Having some knowledge of
using Photoshop is a very good thing as it helped us with our Production poster
 Now I had good feedback coming from everyone, other group members and
especially the target audiences.

22. AUDIENCE FEEDBACK
 We posted a rough cut of our opening scene. This is because we wanted to get feedback
from out target audience and see what changes we could make to our product to make it more
appealing.
 In our first post of the rough cut we received some feedback which we as a group though
were right and need some changing, so we decided to make some changes to our opening
scene.
 Here are the feedbacks from our rough cut:

23. STRENGTHS AND
WEAKNESSES
Strengths Weaknesses
Editing Organisation
Camera Work Time scheduling
Music