The document summarizes the learning from creating a media product for a youth audience. It discusses conventions used like presenters, theme music, and headlines. The target audience is identified as young people interested in music, film, fashion and celebrities. Research including a survey was conducted to understand the audience's preferences around news stories and language. The media product aimed to attract this audience through informal language, music, explaining why stories are relevant, and using young presenters who tell stories concisely. Technological lessons included using analog and digital tools like mp3 recorders, understanding digitization and portable media. Overall it was a learning process around targeting an audience and using different technologies.
The Seven Steps to Kickstarting a Successful PodcastNapierPR
Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully.
The Seven Steps to Kickstarting a Successful PodcastNapierPR
Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully.
Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
Digital Audience Development Workshop 2009Inner Ear
A two hour workshop by digital media production and promotion company Inner Ear on how to use social media to attract audiences and sell tickets to arts events. Devised and delivered for The Edinburgh Festival Fringe.
Starting from scratch with video: philosophies, learning outcomes and budgetDon Goble
If you’re in the early stages of integrating video into your program, this session will teach you the fundamentals with regard to equipment and curriculum.You will come
away with a plan to develop strong expectations for your students and realizable goals for yourself.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. 1. In what ways does your media
product use develop or change
forms and conventions on real
media products
3. Conventions and Conventions Challenged
Conventions:
• Posh, British accent
• Serious theme tune plays before news cast
• Most important story first
• Headlines
4. Conventions used:
• Presenters/hosts are
used
• Theme music
• Headlines
• Sound codes used
5. 2. How does your media product
represent particular social groups?
6. School Leavers
• Education
• Determined
• Thinking of future
• Work life
7. Death Of Teacher
School celebrate end of term
• Students celebrate
• Like performing
• Having fun with friends
9. Chris Brown a reformed character?
• Aggression, high temper
• Thugs
• Woman as weak
• Forgiving
10. 3. What kind of media institutions
might distribute your media
products and why?
11. Choice FM
• History:
• Began in March 1990 as independent company.
• Britain’s first 24hour black music radio station.
• Slogan: Your Number One Urban Station
• Listening Figures: 3147000
12. General Profile
• Target audience of 15- to 34-year-olds
• And someone that has an appreciation for black
music, lifestyle and culture.
• Choice FM uses – Urban music which we also
did in DeuceFM
• Choice FM – language: Sounds like a
conversation, humour, slang – appropriate for
teenagers which we also used.
13. • The news that Choice FM use are mainly to do
with HipHop and RnB stars.
• We also used similar news for our entertainment
section
14. 4. Who would be your audience
for your media product
15. • Young people in college or leaving school
• Seek education
• Male and female
• Working class students
• Interests – music, film, fashion and celebrities.
16. We conducted a survey to learn
more about our audience.
Survey Monkey response summary
What type of news stories do you prefer?
News stories Preferred
20
18
16
14
12
10
8
6
4 News stories Preferred
2
0
17. What type of language do you prefer?
Language Preferred
Formal
Informal
Both
Don't Mind
18. 5. How did you attract/ address
your audience?
19. • Informal language
• Music
• Why these stories
• They can relate to young presenters
• You kept stories short
20. 6. What have you learnt about
technology from the process of
constructing this product?
21. Analogue
• Analogue - used before digital.
• Signal is taken from a microphone and laid on
to tape in an analogue tape recorder.
• Wave on the tape can be read and sent to a
speaker to produce the sound.
• Advantages of using analogue is better sound
quality.
22. Digitisation
• Digitisation - convert the sound into numbers
which can be stored on computer.
• Advantages:
• Provides clear sound comparable in quality to
CDs.
• No storage limits, 24/7 access.
• Downloaded by anyone.
• Multiple access
• Historical data can be stored safely
23. DAB Digital Radio
• Signal always gets through no matter what comes
between your radio and transmitter.
• Can 'Rewind radio', record programmes in real time or
set a timer, download audio and data.
• List by station name
• Unaffected by pirate radio
• LCD Screen
• How it works: Two technologies combine.
24. Mp3 Recorder
• MP3 device - used to record voice of the public.
Can be played back.
• Produces an audio file format. Data can be
stored and turned into a Mp3 and also edited on
“Audacity”.
• I’ve also used the Iphone sound
recorder to record
25. Minimisation and Portability
• Minimisation – Reducing the size of
technology to the smallest size possible.
• Portability – radio can be heard in car, from a
phone or objects such as a pen.
26. Technological Convergence and Web 2.0
• Different technological systems to evolve
towards performing similar tasks.
• Web 2.0 – interacting with world wide web.
• E.g. Social networking sites such as Facebook
and MySpace, blogs, video sharing sites and
many more.
27. 7. What have you learnt in the
progression from the preliminary
task to the main task?
Editor's Notes
We have challenged the conventions of a newscast in number ways. Instead of a posh, British accent; we have tried to make it make it sound less serious by changing the tone of our voice and by using humour which added enthusiasm. We’ve also used slang and made it sound as though we were having a conversation rather than reading off a strict script. Also, we have added music at the background of the news stories, this takes away the real seriousness away as our audience (15-22 years old) would more likely listen to it as it wont drag on and will sound interesting.
We have followed many of the conventions by using presenters and hosts and read headlines at the beginning of the show. Another convention we’ve followed is newscasts usually start off with serious news then leads to softer news like entertainment. We have also made a Facebook page for our radio station and asked polling questions and put up celebrity news like most websites.
In the story about routes after secondary school, School leavers in the east-endare represented as being unsure about their future as the story suggests sense of confusion about where to go and what to do. They are also portrayed as being financially challenged because the story tells us that a significant number cannot afford to go to university.
Here young people are shown as being caring and connected to the adults who work with them – in this case the teacher who died. They are also represented as fun-loving people who enjoy entertainment as we hear a student excitedly describing the performances after school. Teachers do not fit the stereotype of boring and stiff as the student also informs the audience that her male teacher dresses up as a woman to perform on stage for the students.
The film review story reinforces the representation of young people as being fun lovers who are driven entertainment.
The final story shows male entertainers as playboys and women bashers who always get their way because they are male and rich. It shows young people and women as being gullible because voxpop participants fall for his charms and apologies in the same way that Rihanna forgives him after being battered.
Choice 96.9 began as an independent company in March 1990, broadcasting from studios in Brixton.It was Britain’s first 24 hour black music radio station with a licence, covering South London.
The target audience for Choice Fm is 15- to 34-year-olds. This fits in well with our news cast as we also target towards the younger generation who go college/ training, work or are about to start college. Choice Fm mainly focus on RnB and HipHop music similarly, our news cast also includes HipHop beats as we believed this would be appropriate for teenagers as they are more interested in urban music. Choice FM uses laid back language which sounds as though they’re having a conversation rather than reading off a paper. It has a slow pace and humour and slang is often used which makes it appropriate for the target audience. We have also used humour and slang in our news cast which makes us different as it will engage our target audience to tune in and listen.
The news that Choice Fm mainly use is celebrity news by HipHop or RnB artists. We also used news about an RnB/HipHop artist for our entertainment section.
Our newscast is aimed at young people either in college or just leaving school. They are at least secondary school educated and they seek higher education. The audience are both male and female and their personality traits include a strong sense of determination, self-pride, and ambition for self improvement. They therefore fall into the psychographic group of Aspirers and succeeders. Their demographic is E- working class students who are either at school or working part-time. Their interests include entertainment, including music, film and fashion as well as celebrity lifestyle.
We conducted a survey using SurveyMonkey to learn more about our audience. Our audience have voted for celebrity as their most preferred new story and we have taken that into consideration and put in 2 news stories to do with celebrities.
Our audience prefer both formal and informal language, however we used informal language as it would suit our audience.
The audience we tried to attract are aged between 16-20 years old. We thought of ways we could attract this age group, one way we did is by using informal language as it would make us different from other radio newscasts. We have also used HipHop/RnB music as ChoiceFM use this type of music and attract the same age group as us successfully. Teenagers are more likely to listen to urban songs and this will attract them. We have also tried our best to keep the stories short and snappy as teenagers are more likely to lose concentration and it can put them off. The first two stories are to do with school leavers and end of year shows, our audience that are just leaving school can relate to these stories. They will more likely to listen as it can advice them. The last two stories are to do with movies, we put in this story as we know teenagers socialize with friends by going cinemas and talk about new movies. This will attract them and they will know what movies are highly recommended. Also our audience can relate to the presenters as they are around the same age and shows that they can understand better and bring up important topics regarding them.
Analogue was used before digital. Wave recorded or used in its original form. For example, a signal is taken from a microphone and laid on to tape in an analogue tape recorder. Wave from the microphone is an analogue wave so is the wave on the tape. That wave on the tape can be read and sent to a speaker to produce the sound. The advantages of using analogue is better sound quality. Compared to digital signals, analogue signals are of higher density.
Digitisation is when you convert something into digital or numerical form. By digitising sound recordings we convert the sound into numbers which can be stored on computer. Collection of numbers represents the sound it a copy and we no longer need the magnetic tape to listen to the sound. The advantages is that itprovides clear sound comparable in quality to CDs. There are no physical limits for storage and also can be accessed whenever you want. Another advantage is that a single copy can be mounted on a server (most commonly a Web server), and this can be viewed and downloaded by a large numberof users, and from any location in the world using the appropriate access restrictions and technology. Further advantage is multiple and simultaneous access to the information and historical information can be stored and preserved for a long time and is less likely to be damaged or lost (back ups).
DAB (digital audio broadcast)sends speech and songs through the air as strings of numbers. The signal always gets through no matter what comes between your radio and transmitter. DAB radio gives listeners access to lots more radio stations than FM and long wave. The functions are of a DAB radio is that it can 'Rewind radio', record programmes in real time or set a timer, download audio and data. Stations are listed by name so you don’t have to remember the frequencies. With some digital radios you can have stations listed in the order of those you listen to most, making them quicker to find. If you live in an area where there are lots of problems with pirate radio stations broadcasting on FM, digital radio may be worth considering. Currently, digital radio doesn't suffer from problems with pirate stations. A digital radio has a screen on the front that gives details of the programme you're listening to. Some stations broadcast the name of the song and artist you are listening to. Speech or sports stations often tell you the name of the show or the commentator.How it works: DAB works by combining two technologies to produce an efficient and reliable radio broadcast system (convergence).
In our radio station, I used an MP3 device to record voice of the public. People can record their voice or other sounds then play it back.It produces an audio file format which is a file format for storing digital audio data on a computer system. This data can be stored uncompressed, or compressed to reduce the file size but still have the same quality of sound. This data was then edited on a software called “Audacity”, which allowed it to cut out parts of the audio so that I only have the parts of the clip I need to put in my radio station. I have also used the Iphone sound recorder to record the voice of the public.
Technologies have been decreasing by size as years are going by for example, radios are getting smaller and smaller as their is now radios that can fit into your pocket. Technology has become portable, radio was only heard coming from a box, it has now modernised and can be heard anywhere for example, car, phone or objects like a pen.
Technological convergence is when you take two or more separate pieces of technology like a phone or a camera and put them together to make a camera phone. More than two things together can make something technologically converged for example, the apple Iphone has the internet, music player, camera and phone elements to it. Web 2.0 is information sharing and the collaboration with world wide web, a Web 2.0 site allows users to interact and collaborate with each other.Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites etc.
The preliminary task has taught me news values and a journalist’s Code of Ethics. In the preliminary task I didn’t have much understanding about newscasts and the technologies I was using apart from Audacity. The preliminary task has helped me in many ways for the main task, as it helped me prepare by doing research on a Voxpop. It has also helped me focus on the audience and think about how I can attract our audience and make our newscast different.It’s helped me think of creative ways of making our newscast different from everyone else’s, we had to choose different sounds to put into our newscast in the studio. Our newscast was too long therefore we had to cut parts out and record again, audacity helped us do this as we had practiced in the preliminary task.For my news story I had to interview the public, this had helped me with my confidence and made me clear what are open and closed questions and also helped me write scripts.
