1. Q1. How have I used and challenged forms andQ1. How have I used and challenged forms and
conventions?conventions?
Noori Begum 12A2

2. Conventions used by E - networkConventions used by E - network
• We have challenged the
convention of targeting
adults. Our newscast targets
teenagers. This is unusual
for radio.
•
• We developed the use of
music. In our newscast,
music is used as it would be
in a radio or film narrative.
Nerve racking music is there
to create an atmosphere in
the crime story.
•
•
•

3. Q1 . ContinuedQ1 . Continued
• Our introductory music is very entertaining and fun which is
to help the audience get involved and be ready to hear the
radio newscast! Usually music in newscasts is heavy and
serious.
•
•
• The story about x-factor has live music which will get the
audience into listening to the news


4. forms used by E - networkforms used by E - network
• VOX POP – members of E-NETWORK went around to the public and
asked what they thought of twilight breaking dawn part 2
•
• The story which was about the year 9 students accident included an
interview with the student on her thought about the accident
•
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•

5. Other formsOther forms
We also used other conventional forms
such as:
- Interview
- Outside broadcast
Our structure is also very conventional as we
started with a news jingle followed by
headlines and then the most important story
first.
We also included conventional features such
as sports and entertainment news.

6. Q2 – How does my media product representQ2 – How does my media product represent
particular social groups?particular social groups?

7. In one of our stories,
sportsmen are
portrayed as a very
generous man because
David Beckham is
playing football for free.
All his salary will go to
charity. Footballers are
usually known as being
big headed, uptight and
rich but Beckham
subverted the
stereotype as he is
shown as kind and
giving.


8. Q3 - What kind of media institution mightQ3 - What kind of media institution might
distribute my product? Why?distribute my product? Why?

9. Capital FM
• Capital FM is one of the worlds
largest Radio
•
• It’s known for being a large UK
number 1 hit station for music
•
• This radio station is a popular,
known music radio station
which updates all exiting news
about celebrities as well as
music!
•
• The station is aimed at mostly
teenagers who are into the
celebrity world!
•
• Stories are about 4-5 minutes long
•
• Fun,bubbly,audience appealing,
lively

10. Taking stories to the next level…
• Brings the latest and greatest stories
•
• Relates to our radio as we have interesting news
which is very catchy
•
• However we have more serious issues in our stories
whereas capital FM are more into gossip and
celebrity's.
•
• The more catchy and serious the story is, makes it
to the next level
•
• It is similar to our newscast because of the similarity
in hosts.
•
• FUN, BUBBLY, SOCIALABLE, FRIENDLY, LIVELY …
•
• To make newscasts unique and different to others,
unique personality is required.
•
• Unique stories are required
•

11. Q4 – Who would be the audience for yourQ4 – Who would be the audience for your
media product and why?media product and why?

12. • My audience is young people, ages between 14-21
•
•
Sales
music sports
crime road
saftey

13. Q5 – how does your media productQ5 – how does your media product
attract/address your audience?attract/address your audience?

14. We have interesting stories which will make the audience
interested.The stories are chosen according to their news
values in relation to audience.
-
For example the story about the film ‘Twilight’ has the value of
‘celebrity’ but it also links with the Uses and Gratifications
theory because young people can identify with characters and
they enjoy the escapism it provides.
Other news values identified in our stories are proximity,
negativity and human interest.

15. Sound codes attract…Sound codes attract…
- We use speech from real people. We
have an interview with the girl who
actually had the car accident.
- Our music is lively and popular among
young people – they will be attracted
to the difference in our sound/music
- We added sound effects to support the
sports and other stories.
•

16. • The language is direct and not
too formal
•
• Casual, fun, friendly
•
• Engaging with the audience
•
• Our producer Helena has an
amazing voice who engages
with the audience very well
and keeps the newscast
entertaining as we go on, so
the newscast is always fun and
not boring.
•
•
•
•
•
•

17. Q6 – What have you learnt in theQ6 – What have you learnt in the
progression from the preliminary task toprogression from the preliminary task to
the main task?the main task?

18. • Digital radios mean interference free
listening to live RADIO stations. There's
no hiss, crackle, or pop, no fading, no
overlap.
•
• Digital Radio can double the number of
radio stations you can get on FM.
•
• Some digital radios let you pause and
rewind when listening to live radio.
•
• All digital radios come with an LCD
display. This can display information
about the song you just heard, songs
coming up or news headlines.
•
• Some of the latest models enable you to
record radio to a memory card.
DIGITAL RADIO

19. Digital technology is mostly user friendly
and there are always videos available
on YouTube if you can’t figure it out.
Modern technology saves time
Today everybody can be a producer.

20. • AUDACITY
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• Logic pro
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• Mic
• Studio
• Mp3 recorders
• iPhone
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HOW did I USE
TECHNOLOY?

21. Q7 – Comment on the progression youQ7 – Comment on the progression you
have made in your learning from thehave made in your learning from the
preliminary task to the final product?preliminary task to the final product?

22. - I learnt that technology is one of the most
important parts of media
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- Convergence has arrived!
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- DAB RADIO – ADVANTAGE
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- DIGITAL DIVIDE – some people don’t have access
to technology at all. Are they living in trouble?
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