The document discusses the values, attitudes, and daily lives of "grown-up digital natives", referring to people born between 1980-1985 who are now in their early 30s. It describes how they constantly utilize various digital tools and apps on smartphones and tablets for tasks like communication, organization, transportation, and leisure activities. Their concept of relationships and family is flexible, prioritizing choice, happiness, and balancing individual needs through targeted use of technology to coordinate busy schedules.
This document summarizes research on the relationship between women and technology globally. It finds that while social media and the internet have empowered women socially, economically, and emotionally, it has also created new challenges. Wired women around the world, despite some differences, share many similarities including strong ties to social media and devices. They leverage their collective online connections to gain information and advice, but also have concerns about overuse of technology and its impact on relationships.
This document summarizes research on women's use of the internet. Some key findings include:
- The internet is the leading media for women and trails only work, sleep, and family time in terms of activities. It has become very important in women's lives.
- Women seek content like news, weather, games, and finance online rather than in traditional women's magazines.
- Traditional media still plays a role through entertainment and helping women learn about new websites.
- Women can be categorized into eight overlapping personality types related to their online behaviors and identities.
The document outlines a marketing campaign to promote tourism in Pocahontas County, West Virginia by targeting overworked mothers seeking an "unplugged" family vacation where they can disconnect from technology and reconnect with their family. The campaign's key strategy is to position Pocahontas County as the perfect destination for this by leveraging its status within the National Radio Quiet Zone where there is no cell service or WiFi. A variety of tactics are proposed across print, outdoor, radio, digital, non-traditional, and public relations channels to reach mothers and convince them that a vacation in Pocahontas County can help their
Behavior Modes: A new approach to marketing & communications planningBehaviortising
You feel, in your bones, something’s wrong with what communicators and marketers are doing, and we do too.
The expansion of channels has made traditional 360°-planning obsolete.
Your boss, your client, your brand, your budget, and your future demands more adaptable approaches.
Humans respond to messaging and engage with media that fits the behavior mode they are in at any given moment.
Tomorrow, more change.
Introducing: Behavior Modes.
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...ONGestão
This document provides an overview and summary of Lucy Bernholz's annual industry forecast "Philanthropy and the Social Economy: Blueprint 2014". Some key points:
- Bernholz has expanded the scope of the forecast to include perspectives on philanthropy in Europe in addition to North America.
- A new framework of "digital civil society" is introduced to help understand 21st century philanthropy trends in light of digital technologies.
- Predictions for 2014 focus on regulations, data privacy, and "civic tech", or how technology enables citizen engagement.
- Emerging ethical issues around data management and use are discussed as data becomes more integral to organizations' operations.
- The document
The document discusses strategies for early treatment of acute myocardial infarction. It provides evidence that pre-hospital thrombolytic therapy can significantly reduce mortality rates compared to in-hospital thrombolytic therapy by reducing treatment delays. Studies show administering thrombolysis within 30-60 minutes of symptoms onset can save 11-60 lives per 1000 patients. Combined strategies using both pre-hospital thrombolysis and immediate angioplasty have demonstrated high rates of coronary reperfusion and good long-term outcomes.
This document summarizes research on the relationship between women and technology globally. It finds that while social media and the internet have empowered women socially, economically, and emotionally, it has also created new challenges. Wired women around the world, despite some differences, share many similarities including strong ties to social media and devices. They leverage their collective online connections to gain information and advice, but also have concerns about overuse of technology and its impact on relationships.
This document summarizes research on women's use of the internet. Some key findings include:
- The internet is the leading media for women and trails only work, sleep, and family time in terms of activities. It has become very important in women's lives.
- Women seek content like news, weather, games, and finance online rather than in traditional women's magazines.
- Traditional media still plays a role through entertainment and helping women learn about new websites.
- Women can be categorized into eight overlapping personality types related to their online behaviors and identities.
The document outlines a marketing campaign to promote tourism in Pocahontas County, West Virginia by targeting overworked mothers seeking an "unplugged" family vacation where they can disconnect from technology and reconnect with their family. The campaign's key strategy is to position Pocahontas County as the perfect destination for this by leveraging its status within the National Radio Quiet Zone where there is no cell service or WiFi. A variety of tactics are proposed across print, outdoor, radio, digital, non-traditional, and public relations channels to reach mothers and convince them that a vacation in Pocahontas County can help their
Behavior Modes: A new approach to marketing & communications planningBehaviortising
You feel, in your bones, something’s wrong with what communicators and marketers are doing, and we do too.
The expansion of channels has made traditional 360°-planning obsolete.
Your boss, your client, your brand, your budget, and your future demands more adaptable approaches.
Humans respond to messaging and engage with media that fits the behavior mode they are in at any given moment.
Tomorrow, more change.
Introducing: Behavior Modes.
Blueprint 2014 - Confira as previsões do Blueprint 2014 sobre filantropia e e...ONGestão
This document provides an overview and summary of Lucy Bernholz's annual industry forecast "Philanthropy and the Social Economy: Blueprint 2014". Some key points:
- Bernholz has expanded the scope of the forecast to include perspectives on philanthropy in Europe in addition to North America.
- A new framework of "digital civil society" is introduced to help understand 21st century philanthropy trends in light of digital technologies.
- Predictions for 2014 focus on regulations, data privacy, and "civic tech", or how technology enables citizen engagement.
- Emerging ethical issues around data management and use are discussed as data becomes more integral to organizations' operations.
- The document
The document discusses strategies for early treatment of acute myocardial infarction. It provides evidence that pre-hospital thrombolytic therapy can significantly reduce mortality rates compared to in-hospital thrombolytic therapy by reducing treatment delays. Studies show administering thrombolysis within 30-60 minutes of symptoms onset can save 11-60 lives per 1000 patients. Combined strategies using both pre-hospital thrombolysis and immediate angioplasty have demonstrated high rates of coronary reperfusion and good long-term outcomes.
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
В 2013 году мы в стратегическом отделе DDB решили поглубже посмотреть, как внешние факторы влияют на бренды, с которыми мы работаем. Для этого мы запустили “Мельницу Трендов” – проект TrendMill. Мы перевели ключевые бизнес категории наших клиентов в более абстрактные понятия и наблюдали за прошлым, текущим и только зарождающимся поведением в этих категориях.
Если сформулировать ключевую веху прошлого года одним предложением, то я бы сказала так. В 2013 мы стали более ответственными за то, что нам дорого и за тех, кого мы любим. Начиная с выбора работы, которая может быть любимой и приносить деньги до более осознанного отношения к семье, собственному телу, братьям меньшим, жизни в целом, в моем подъезде, в моем городе, в моей стране.
Я надеюсь, что этот тренд будет продолжаться и в 2014 году, ну а мы со своей стороны будем продолжать выпускать проект TrendMill.
C уважением,
Ирина Куликова и стратегический отдел DDB
This document summarizes the findings of a qualitative study conducted in Germany on the "Next Generation" of Internet users, including 20-somethings, teenagers, and children born between 1985-2008. The study used interviews and group discussions to understand their behaviors, attitudes, and relationships with digital technologies. Key findings include: 20-somethings feel like veterans of the digital world and are dependent on devices but critical of new innovations; teenagers crave stability amid constant online changes and fear online criticism; children see the Internet as vast but limited by parental controls and view social media as risky. Across generations, convenience is highly valued, and digital brands are seen as infrastructure rather than things to identify with. The conclusions recommend a user-first approach
2 page flyer for social media middle school coffee talktreddeck
The document invites middle school parents to a coffee talk event on December 6th from 8:00-9:25 am to learn about social media use among students and how parents can keep them safe online. The event will cover the positives of social media, how to keep up with changing media, what Instagram and Facebook are, and what conversations families should have about social networking.
This document summarizes several trends observed in a Cheil Levant Trends Report from January 2015. It discusses the rise of virtual debates on social media, combining volunteering with leisure activities to live purposefully, baby boomers becoming more engaged with technology and social media, the potential for Arabic language and content online, harnessing social movements to unite large audiences behind ideas, ongoing concerns about internet privacy and security, initiatives that promote unity among diverse groups, the growing influence of social media on consumer behavior and sales, and the emergence of digital forms of romantic expression among Arab youth.
This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
The document discusses how online dating has evolved and its effects on modern relationships and social skills. It notes that while technology has made the world more interconnected, constant phone and social media use is making people unhappy and "pancake thin." It also points out that online dating has become very common, with 40 million single Americans having tried it, but raises concerns about its impact. Specifically, it suggests online dating risks replacing genuine social interaction with superficial engagement, lowers inhibitions in risky ways, and can be used more for ego-boosting than finding meaningful connections. The growing trend is seen as potentially detrimental to social skills and exposing people to deception or threats from online predators.
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
This document provides details about the SERVICED project, which will be an online broadcast exploring the effects of technology on romantic love. It will consist of a series of films posted to a website and promoted through a viral marketing campaign. The target demographic is Generation D, who are heavily influenced by technology. The project will feature fictional character profiles and blogs to promote engagement. It will have an original musical score and marketing strategies like printed business cards to generate buzz. The goal is to present a unique and thought-provoking examination of love in the digital age.
This document summarizes research on parenting strategies for raising children in a digital world. It finds that while many parents feel ill-equipped to understand their children's technology use, younger children generally believe their parents know more than older teenagers. It also describes different parenting approaches observed, from competitive "pushy" parents to anxious parents struggling to contain their children's technology obsession. Overall, the research suggests parenting in a digital age requires adapting to children's changing needs and supporting their digital skills and future opportunities while also addressing parental fears and ensuring children's well-being.
This document outlines several potential dangers of social media use for minors under the age of 18. It discusses risks like cyberbullying, identity theft, distraction from schoolwork, exposure to drugs and alcohol, negative impacts on mental health, and more. The document argues that social media can expose minors to inappropriate content, waste their time, invade their privacy by collecting personal data, and influence them to seek validation online rather than from real relationships. Overall, it takes the position that social media should be illegal for minors due to these various risks and dangers.
This document describes a mobile app called "Third Eye" that aims to reduce social isolation for the visually impaired. The app allows visually impaired people to take photos and share them with volunteers, who can then describe the photos to help the visually impaired understand their surroundings. By leveraging the large user base of a telecom partner, the app is able to crowdsource descriptions from micro-volunteers and provide descriptions to the visually impaired in real-time. The goal is to turn mobile devices into a social network that connects volunteers to the visually impaired anywhere, anytime.
This document discusses how smartphones and social media have transformed parenting in the digital age. It notes that smartphones have become standard parenting equipment, with over half of mothers surveyed saying they bought a smartphone as a result of becoming a mom. It also notes that 92% of children in the US and 82% of children in Western countries have a digital footprint before age 2. The document seeks input from parents on how mobile technology has impacted their parenting journey and relationships with their children.
The document summarizes research from AVG Technologies on children's digital footprints. It finds that by age 2, 81% of children have some online presence courtesy of their parents, with the average age being 6 months. A quarter have had pre-birth scans uploaded and a third have had images posted at birth. It advises parents to consider privacy, safety, and the longevity of the digital footprint when posting about young children online. Parents should clarify their comfort levels and understand how information is distributed and secured before sharing details that could follow the child lifelong.
Creating effective ammunition in the battle for attentionicoEx
The document discusses different ways to attract attention in the digital age. It suggests combining familiar concepts in unexpected ways can grab attention. Examples mentioned include oil paintings with movement, fame with anonymity, and a mileage tracker turned competition. The document also discusses using behavioral insights to motivate actions, such as through nudges, surveys, and addressing people's motivations. New technologies allow physical objects to be created from digital designs, connecting the digital and physical worlds in attention-grabbing ways. The key is using technology and imagination to explore new combinations that capture attention and influence behavior.
Since the Covid pandemic started in 2020, socializing with friends or making new friends has become difficult. Many public places were closed, and finding a location to meet up became difficult. The only safe way to meet friends was online. At present, the world has started to work like before. However, the way people connect with each other is not the same. Many youngsters use online apps to make plans in NYC, allowing them to plan quick meetups.
A CSR Approach to Control - Addiction of Youth towards Gadgetspaperpublications3
Abstract: Today’s young generation are considered to be the centre and the basis for future generations because of several reasons. Jean McDougall and David Chantrey (2004) are of the opinion that this generation between the ages of 8 and 14 years are the controlling entities of the future. From business point of view this segment of market is considered to be the most profitable segment because they have ample of money to spend on. They are growing fast; know their own minds and growing with distinctive attitude. They have obsession towards advanced gadgets and they even can’t think of their life without cell-phones in their pockets, laptop bags on their shoulders and their day doesn’t start without chatting on ‘facebook’ or ‘orkut’. Although advance technologies are quite essential in this fast moving era but addiction to such gadgets can cause health hazards as well as social imbalances.
Keywords: Youth culture, Addiction to gadgets, Mp3 Players, Facebook, Social imbalances.
Title: A CSR Approach to Control - Addiction of Youth towards Gadgets
Author: Mrs. Monika Sharma
ISSN 2349-7807
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Paper Publications
This document summarizes the results of an online survey of 2,411 Filipino children aged 7-16 about their internet usage and online experiences. Some key findings include:
- 9 out of 10 children use the internet, primarily accessing it through home connections, mobile data, or internet cafes.
- Top online activities are social media, video streaming, and school research. Facebook is the most popular social media platform.
- Many children have public social media profiles and add online strangers as friends, risking contact from predators.
- While cyberbullying, online relationships, and seeing explicit content are issues, most children do not know victims personally.
- Parents have varying levels of awareness of children's online activities
The document provides a summary of social media innovations from October 2016 in We Are Social's "Curiosity Stop" newsletter. It profiles four main social trends - Conscious Community, Wearable Social, The Internet of Social Things, and innovations On The Horizon. Specific innovations highlighted include Sit With Us (app helping kids find lunch tables), Nextdoor (app encouraging neighbors to connect), Wi-Favela (using graffiti to provide wifi to favelas), Moment (wearable communicating through vibration), Martini Smart Cube (cube in drinks notifying bars for refills), and YouTube's new Community feature allowing more social engagement between creators and viewers. The document concludes by introducing We Are Social as a global agency focused
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
В 2013 году мы в стратегическом отделе DDB решили поглубже посмотреть, как внешние факторы влияют на бренды, с которыми мы работаем. Для этого мы запустили “Мельницу Трендов” – проект TrendMill. Мы перевели ключевые бизнес категории наших клиентов в более абстрактные понятия и наблюдали за прошлым, текущим и только зарождающимся поведением в этих категориях.
Если сформулировать ключевую веху прошлого года одним предложением, то я бы сказала так. В 2013 мы стали более ответственными за то, что нам дорого и за тех, кого мы любим. Начиная с выбора работы, которая может быть любимой и приносить деньги до более осознанного отношения к семье, собственному телу, братьям меньшим, жизни в целом, в моем подъезде, в моем городе, в моей стране.
Я надеюсь, что этот тренд будет продолжаться и в 2014 году, ну а мы со своей стороны будем продолжать выпускать проект TrendMill.
C уважением,
Ирина Куликова и стратегический отдел DDB
This document summarizes the findings of a qualitative study conducted in Germany on the "Next Generation" of Internet users, including 20-somethings, teenagers, and children born between 1985-2008. The study used interviews and group discussions to understand their behaviors, attitudes, and relationships with digital technologies. Key findings include: 20-somethings feel like veterans of the digital world and are dependent on devices but critical of new innovations; teenagers crave stability amid constant online changes and fear online criticism; children see the Internet as vast but limited by parental controls and view social media as risky. Across generations, convenience is highly valued, and digital brands are seen as infrastructure rather than things to identify with. The conclusions recommend a user-first approach
2 page flyer for social media middle school coffee talktreddeck
The document invites middle school parents to a coffee talk event on December 6th from 8:00-9:25 am to learn about social media use among students and how parents can keep them safe online. The event will cover the positives of social media, how to keep up with changing media, what Instagram and Facebook are, and what conversations families should have about social networking.
This document summarizes several trends observed in a Cheil Levant Trends Report from January 2015. It discusses the rise of virtual debates on social media, combining volunteering with leisure activities to live purposefully, baby boomers becoming more engaged with technology and social media, the potential for Arabic language and content online, harnessing social movements to unite large audiences behind ideas, ongoing concerns about internet privacy and security, initiatives that promote unity among diverse groups, the growing influence of social media on consumer behavior and sales, and the emergence of digital forms of romantic expression among Arab youth.
This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
The document discusses how online dating has evolved and its effects on modern relationships and social skills. It notes that while technology has made the world more interconnected, constant phone and social media use is making people unhappy and "pancake thin." It also points out that online dating has become very common, with 40 million single Americans having tried it, but raises concerns about its impact. Specifically, it suggests online dating risks replacing genuine social interaction with superficial engagement, lowers inhibitions in risky ways, and can be used more for ego-boosting than finding meaningful connections. The growing trend is seen as potentially detrimental to social skills and exposing people to deception or threats from online predators.
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
The document provides an overview of Facebook and how businesses can effectively utilize the social media platform. It discusses key facts about Facebook and its users. It emphasizes that engagement is important for advertising on Facebook. The document then gives tips for businesses on creating Facebook pages, providing case studies and discussing how to measure return on investment from Facebook activities. It also outlines some common mistakes businesses make with Facebook.
This document provides details about the SERVICED project, which will be an online broadcast exploring the effects of technology on romantic love. It will consist of a series of films posted to a website and promoted through a viral marketing campaign. The target demographic is Generation D, who are heavily influenced by technology. The project will feature fictional character profiles and blogs to promote engagement. It will have an original musical score and marketing strategies like printed business cards to generate buzz. The goal is to present a unique and thought-provoking examination of love in the digital age.
This document summarizes research on parenting strategies for raising children in a digital world. It finds that while many parents feel ill-equipped to understand their children's technology use, younger children generally believe their parents know more than older teenagers. It also describes different parenting approaches observed, from competitive "pushy" parents to anxious parents struggling to contain their children's technology obsession. Overall, the research suggests parenting in a digital age requires adapting to children's changing needs and supporting their digital skills and future opportunities while also addressing parental fears and ensuring children's well-being.
This document outlines several potential dangers of social media use for minors under the age of 18. It discusses risks like cyberbullying, identity theft, distraction from schoolwork, exposure to drugs and alcohol, negative impacts on mental health, and more. The document argues that social media can expose minors to inappropriate content, waste their time, invade their privacy by collecting personal data, and influence them to seek validation online rather than from real relationships. Overall, it takes the position that social media should be illegal for minors due to these various risks and dangers.
This document describes a mobile app called "Third Eye" that aims to reduce social isolation for the visually impaired. The app allows visually impaired people to take photos and share them with volunteers, who can then describe the photos to help the visually impaired understand their surroundings. By leveraging the large user base of a telecom partner, the app is able to crowdsource descriptions from micro-volunteers and provide descriptions to the visually impaired in real-time. The goal is to turn mobile devices into a social network that connects volunteers to the visually impaired anywhere, anytime.
This document discusses how smartphones and social media have transformed parenting in the digital age. It notes that smartphones have become standard parenting equipment, with over half of mothers surveyed saying they bought a smartphone as a result of becoming a mom. It also notes that 92% of children in the US and 82% of children in Western countries have a digital footprint before age 2. The document seeks input from parents on how mobile technology has impacted their parenting journey and relationships with their children.
The document summarizes research from AVG Technologies on children's digital footprints. It finds that by age 2, 81% of children have some online presence courtesy of their parents, with the average age being 6 months. A quarter have had pre-birth scans uploaded and a third have had images posted at birth. It advises parents to consider privacy, safety, and the longevity of the digital footprint when posting about young children online. Parents should clarify their comfort levels and understand how information is distributed and secured before sharing details that could follow the child lifelong.
Creating effective ammunition in the battle for attentionicoEx
The document discusses different ways to attract attention in the digital age. It suggests combining familiar concepts in unexpected ways can grab attention. Examples mentioned include oil paintings with movement, fame with anonymity, and a mileage tracker turned competition. The document also discusses using behavioral insights to motivate actions, such as through nudges, surveys, and addressing people's motivations. New technologies allow physical objects to be created from digital designs, connecting the digital and physical worlds in attention-grabbing ways. The key is using technology and imagination to explore new combinations that capture attention and influence behavior.
Since the Covid pandemic started in 2020, socializing with friends or making new friends has become difficult. Many public places were closed, and finding a location to meet up became difficult. The only safe way to meet friends was online. At present, the world has started to work like before. However, the way people connect with each other is not the same. Many youngsters use online apps to make plans in NYC, allowing them to plan quick meetups.
A CSR Approach to Control - Addiction of Youth towards Gadgetspaperpublications3
Abstract: Today’s young generation are considered to be the centre and the basis for future generations because of several reasons. Jean McDougall and David Chantrey (2004) are of the opinion that this generation between the ages of 8 and 14 years are the controlling entities of the future. From business point of view this segment of market is considered to be the most profitable segment because they have ample of money to spend on. They are growing fast; know their own minds and growing with distinctive attitude. They have obsession towards advanced gadgets and they even can’t think of their life without cell-phones in their pockets, laptop bags on their shoulders and their day doesn’t start without chatting on ‘facebook’ or ‘orkut’. Although advance technologies are quite essential in this fast moving era but addiction to such gadgets can cause health hazards as well as social imbalances.
Keywords: Youth culture, Addiction to gadgets, Mp3 Players, Facebook, Social imbalances.
Title: A CSR Approach to Control - Addiction of Youth towards Gadgets
Author: Mrs. Monika Sharma
ISSN 2349-7807
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Paper Publications
This document summarizes the results of an online survey of 2,411 Filipino children aged 7-16 about their internet usage and online experiences. Some key findings include:
- 9 out of 10 children use the internet, primarily accessing it through home connections, mobile data, or internet cafes.
- Top online activities are social media, video streaming, and school research. Facebook is the most popular social media platform.
- Many children have public social media profiles and add online strangers as friends, risking contact from predators.
- While cyberbullying, online relationships, and seeing explicit content are issues, most children do not know victims personally.
- Parents have varying levels of awareness of children's online activities
The document provides a summary of social media innovations from October 2016 in We Are Social's "Curiosity Stop" newsletter. It profiles four main social trends - Conscious Community, Wearable Social, The Internet of Social Things, and innovations On The Horizon. Specific innovations highlighted include Sit With Us (app helping kids find lunch tables), Nextdoor (app encouraging neighbors to connect), Wi-Favela (using graffiti to provide wifi to favelas), Moment (wearable communicating through vibration), Martini Smart Cube (cube in drinks notifying bars for refills), and YouTube's new Community feature allowing more social engagement between creators and viewers. The document concludes by introducing We Are Social as a global agency focused
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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2. Grown-Up Digital Natives
– The new generation of customers
The neologism Digital Natives can be traced back to an essay by Marc Prensky in 2001. He coined the
term to describe people who were born after 1980 directly into the digital age. With their digital
media biography, this group of people takes permanently networked communication, collaboration
and coordination with others for granted.
The grown-up digital natives born between 1980 and 1985 are now entering a new phase in their
lives. In their early thirties, they are organizing their family life and their careers. It’s an interesting
time for brand article companies, especially when we define the grown-up digital natives as media-
savvy, well educated men and women living their lives in an urban environment.
So, in the following, it’s worth asking what attitudes and values these people find important – then
comes a graphic description of a media ”day in the life” of today’s early thirty-year-olds.
Values and attitudes of grown-up digital natives
In the world of grown-up digital natives, innumerable choices and constant change are a part of eve-
ryday life. It is highly probable that abundant choice has already characterized their search for the
partners with whom they will spend the period of their lives that we are considering, because 4 out of
10 singles make use today of online dating sites. The wide variety of possibilities offered by the online
rendezvous puts it third among the places where lovers meet – after the workplace and their circle of
friends, but ahead of the club, disco or on holiday. Online dating sites offer hundreds of potential
contacts, filtered according to what you are looking for, and thousands of photographic self-portraits.
The digital dating sites create the illusion that, with their help, finding a partner is uncomplicated and
professionally organized. In fact, there is an infinite number of new choices every single day.
This trend in selecting a partner makes you realize how important it is to grown-up digital natives
that they don’t have to go without anything: the person who becomes your partner is the one who
meets your requirements in the here-and-now. At any time, options for tomorrow are just a click away.
It’s clear to the grown-up digital natives that switching the options is inherent in their accepted con-
cept of life. The constant stream of media content (not necessarily with substance) in all aspects of
life reinforces the perception of an uncertain future as the “fragility of the present”. So satisfying the
demand for happiness here and now counts when choosing a partner and starting a family. “Putting
it bluntly: it’s about sex. It’s about love. It’s about children. It’s about providing, about maintaining
and expanding possessions. But, above all else, it’s about how he or she, with whom I’m together,
whom I marry, enriches, glorifies, reveals my self.”
After successfully selecting a partner, striving for happiness through individual satisfaction of needs
shapes the founding of a family, which, according to current surveys, is a major aim in the target
catalogue of people in their late twenties and early thirties. But family is defined less today as simply
a permanent relationship between adults and children. Also, living together in one specific place is
less important in defining the concept of “family”.
The reason is that young parents too are no longer accepting an either-or situation. They don’t want
to forego any aspect of life. So, for example, the magazine “Nido”, that appeals to parents with
children under six, a wide range of interests and an above-average income, promises the “whole
spectrum of topics from pop to politics, from fashion, travel and interior design to psychology and
sex. Everything from the perspective of modern, urban parents.”
RedPaper: Grown-Up Digital Natives 2
3. It is precisely when a couple becomes a family that this both-and mentality puts the daily routine of
life under pressure – because everything is supposed to contribute trouble-free and effortlessly to
satisfying one’s own current needs.
Thus, within the family, each individual’s plans for the day have to be coordinated. The particular
activities are determined by his and her preferences in work, leisure, sport and entertainment. And in
the process the children are to be kept happy too. Outwardly, the children are used as a way of help-
ing to promote their projected image: “In our family everything’s cool; we know the latest updates
of our peer group; we’re the controllers of our lives.” This is the image that they feel obliged to ex-
hibit convincingly on the playground in Berlin-Mitte.
Grown-up digital natives perform a balancing act between cultivating their individuality and search-
ing for commitment. In this situation, the targeted use of digital communication has become the sine
qua non for maintaining this model of life.
A day in the life of a grown-up digital native
Nina, 32, and Stefan, 34, have one child: Leon is 3 and attends an all-day kindergarten. Both parents
have jobs. Nina works part-time (a three-quarters post) as a company representative and is able to do
some of her work from her home office – provided she doesn’t have to visit clients or go to the firm
to attend important meetings. Stefan is a consultant in a management consultancy and is often away
from home on projects. Two or three times a week, the couple hire a multi-lingual nanny via an
agency and she comes in the afternoon, and also in the evening if Nina has a business appointment
or if the couple need time for themselves. The grandparents live in another town and see their grand-
children mostly on public holidays or birthdays.
In their everyday life, the family use all manner of media, but most of all their smartphones and a
tablet PC. On their devices, they have a large number of apps that they rely on every day to com-
municate with each other and with their friends and families or to access information in general.
Their tablet PC has, for example, become a part of the daily breakfast routine: either Stefan has it
because he likes reading the newspaper app while drinking his coffee and then looking at the status
of his friends on Facebook, or Nina uses it first to access her Facebook page and then to check the
feed on Linked-in and Xing. Or they hand over the tablet PC to Leon (if he whines long enough) so
that he can play one of his favourite educational games1.
In the morning, all the family’s appointments are planned via the Orga-App2. If the fridge is empty,
items are added to the shopping list in the Orga-App, and all their devices are automatically updated.
If one of the parents is unable to keep an appointment, he or she needs only to change the entry in
the family diary, and the other one immediately receives a push message.
If Stefan’s job means he has to travel by plane, he checks in via the app of the particular airline and
receives his ticket as QR code3. There’s no need to print the ticket or queue at the check-in counter.
The same applies to buying tickets for public transport – both Nina and Stefan like using the app of
their local transport network4.
They mostly don’t use SMS any more but Whats-App5 instead – an online messenger service that
eliminates the cost of sending SMS, since communication is via the Internet.
Stefan and Nina work very hard and scarcely have time for each other. To keep their relationship on
track despite everything, they use a program6 as an aide-memoire that displays the development and
the state of their relationship, awards points for time spent together and offers tips on how to spend
this “couple time” – going to a restaurant for example. Practical help is also offered in the form of
vouchers for restaurants. However, Stefan always checks these offers on Google first, where he can
read an evaluation of any restaurant and the comments of other guests to help him decide whether
it is worth it or not.
RedPaper: Grown-Up Digital Natives 3
4. They use their smart phones all the time for their other activities too: as a navigation device7 (if they
don’t have the latest version of the program, an update can quickly be downloaded while on the
move), for sport8 (to check the intensity of their training, for example when jogging), when stuck in
a traffic jam (to read Facebook or to chat) or to check in9 at Starbucks and claim a voucher for coffee
– again as instantly redeemable QR code.
Both Stefan and Nina think it is very important to be up-to-date, to see what their friends are doing
and where they are at any given time. Status reports and pictures are annotated continuously. Invita-
tions to dinner are also sent online – via, for example, the event invitation function on Facebook,
which is quicker and simpler than phoning round several different people. In this way, everybody can
see straightaway who has time and who hasn’t.
Nevertheless, Stefan and Nina still use the telephone, but instead of the traditional phone it’s Skype.
By using Skype, you can see each other live and Leon can show his grandma and granddad his latest
pictures live.
Conclusion and outlook
This article has shown graphically how sociological changes and technological innovations are inter-
dependent. For brand article companies, understanding the technologies of digital natives does not
go far enough. What is required is the spirit of enquiry to penetrate the world in which those people
live who take it for granted that they have a right to make use of the possibilities the world offers.
“The link is more important than the thing,” stated Cova and Cova as early as 2001. This vision of
social togetherness will become even more important in the next generation of communication tech-
nology: the Internet of things and therefore the peer-to-peer communication between end devices that
make possible innovative processes of communication, coordination and communication; semantic
technologies that, via intelligent search engines, cluster web content and web services as you need
them; or instruments of opinion mining that automatically extract opinions and attitudes towards
situations or people. What is technically possible has to be turned into something with brand con-
formity, appropriate for the target group and with practical application. There are still no reliable
benchmarks to gauge the success of commercial communication in people’s transmedia daily lives as
illustrated above. But, if brand manufacturers face up to this new reality now, we’ll see comparable
success stories that will quantify to what extent advertising campaigns and brand communication
reach the hearts and heads of the grown-up digital natives.
RedPaper: Grown-Up Digital Natives 4
5. Sources and links to further information:
1
e.g. Lernerfolg Grundschule:
http://itunes.apple.com/de/app/lernerfolg-grundschule/id408866513?mt=8&ign-mpt=uo%3D4
2
e.g. Cozi:
http://www.cozi.com/iphoneapp.htm
3
e.g. at Lufthansa:
http://itunes.apple.com/de/app/lufthansa/id299219152?mt=8
oder Air Berlin:
http://itunes.apple.com/de/app/airberlin-your-airline/id409129262?mt=8
4
e.g. at BVG:
http://www.bvg.de/index.php/de/940553/name/Handyticket.html
5
Whatsapp:
http://www.whatsapp.com/
6
e.g. Kahnoodle:
http://kahnoodle.com/
7
e.g. TomTom:
http://itunes.apple.com/de/app/tomtom-d-a-ch/id326068192?mt=8
8
Nike App:
http://nikerunning.nike.com/nikeos/p/nikeplus/de_DE/products/gps_app
9
either over Facebook or other geo-located services, such as Foursquare:
https://de.foursquare.com/
Bauman, Zygmunt; Jakubzik, Frank: Leben in der Flüchtigen Moderne, Suhrkamp Verlag 2007
Beck, Ulrich; Beck-Gernsheim, Elisabeth: Fernliebe: Lebensformen im globalen Zeitalter:
Das globale Beziehungschaos, Suhrkamp Verlag 2011
Bender, Justus: Studenten heute. Woran kann ich noch glauben. Zeit Campus 7.9.2009
Cova, Bernard; Cova, Véronique: The tribalisation of society and ist impact on the conduct
of marketing. http://visionarymarketing.com/_repository/wanadoo/cova-tribe-2001.pdf
Maier, Anja: Debatte Macchiato-Mütter. Projektkinder der Edeleltern, TAZ, 27.8.2010
Moreno, Juan: Es soll nicht weh tun. Warum junge Eltern anders sind als deren Eltern,
Spiegel Spezial 1/2009
Prensky, Marc: Digital Natives, Digital Immigrants. On the Horizon,
MCB University Press, Vol. 9 No. 5, Oktober 2001
Speicher, Stephan: Prenzlauer-Berg-Mütter. Schlank, hübsch, verhasst,
Süddeutsche Zeitung, 24.06.2011
Mattauch, Christine: Boten der Liebe. Absatzwirtschaft, August 2011
RedPaper: Grown-Up Digital Natives 5
6. Responsible for content:
Maria Luchterhandt und Sebastian Schmidt
Maria Luchterhandt is Account Manager at Agentur Publicis in Berlin.
She is currently focusing on the planning and implementation of adver-
tising communication for the target group “connected families”. She
previously gained several years experience as an adviser at Scholz &
Friends in Berlin and Dentsu in Düsseldorf. She graduated in Business
Studies at the University of Potsdam.
Sebastian Schmidt is the Managing Director of Agentur Publicis in
Berlin. Previously, Mr Schmidt worked at the Institute of Electronic Busi-
ness e.V. (IEB), an institute of the University of the Arts (UdK) in Berlin,
where he concentrated on the Innovation Centre for Digital Communi-
cation. The main focus of his work was social media marketing, Enter-
prise 2.0 and customer self-care.
Publisher RedPaper:
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Münchener Str. 330
90471 Nürnberg, Germany
Tel. +49 (0) 911/9 98 13-0
Fax +49 (0) 911/86 96 60
RedPaper: Grown-Up Digital Natives 6