This document describes a proposal for a private social media app called Clique for small groups of close friends. The app would allow groups of 4-5 friends to share status updates, photos, calendars and make recommendations to each other without posts being public. It would also integrate with other services like Netflix and Spotify to share media. The proposal outlines features like newsfeeds, calendar sharing, location sharing and media sharing between friends. It also describes plans to use the friends' interests to provide personalized recommendations of things to do, places to eat and media to consume or purchase as a group. One member has marketing experience and they plan to use those skills to promote the app. They are seeking funding to develop the app with designers and developers.

1. clique
It’s really an inside thing..

2. clique
“In the social sciences, a clique is a group of "persons who interact with each other more
regularly and intensely than others in the same setting.” Although cliques are most
commonly studied during adolescence and middle childhood, they exist in all age groups.
wikipedia.org

3. Doing law
Online marketing specialist
In shipping
Prof. Ice hockey player
We’re a group of friends in our 20’s

4. Who live in three separate cities.

5. As you know, it’s quite difficult to maintain a long-distancefriendship.

6. Today we use a private Facebook group to plan events,
share images, movies and music.
But we all know that’s not a core-feature of Facebook. They
want public sharing. We want private sharing.

7. What if we made the iPhone App we need?
!
An app designed only for you and your 4-5 best mates. No public
posts. No like-hunting. Just real talk between close friends.

8. What would an app like that look like?!
!
We came with the following core-features:
Newsfeed: Status updates, images, video. Like FB
Calender-sharing for event planning (iCalender)
Geolocation-sharing of members: Like friend finder
Movie-sharing: Netflix-integration
Music-sharing: Playlist-sharing

9. What should we do?
We’ve designed a tool to answer this question.
It’s called Discover (slide 9)
We want to build a tool that’ll suggest things to do,
whether we’re together or alone.
Where should we eat?
Where should we go next summer?
Anyone up for a paintball?
Perhaps some go-cart?
Can you guys recommend
a book/movie/album/
documentary?

10. Our four main-tabs
Newsfeed
Discover
Images from last night
Generel updates
Where to eat?
What music should i listen to?
Where should we go next summer?
Which games to play?
Which clothes to buy?
What books to read?
Calendar
Events
Concerts
Want-to-do
Bucket-lists
Hall of fame
Top moments
Weekly
Monthly
Ever

11. Solution: Discover
Our common interest. (What we call Discover)

12. Discover

13. Discover will be a fun tab to browse.
!
To understand the interest of each individual in a clique and their mutual interest, we ask
permission to access their personal data through Facebook Connect.
!
Discover try guess which things to do, visit, buy, see, eat. You vote up and down, and when
something get 100% votes up from your clique, it’ll be add’ed to your clique’s “Discoveries”.

14. We’ll reinvent social commerce and collective buying
Clique
Get discount on
things your clique
like the most
Ads based on interest Up/down-vote (filter)

15. Next slide shows
what we’d imagine to
be the setup of
“discover”

16. What to do
Where to eat
What to hear
What to watch
Facebook Connect to capture Facebook interests and compare data across
members to tailor great recommendations
5 tickets.
10% discount
In-app
purchase.
Like or dislike it
Shared bankaccount
Frederik
Kasper
Morten
Anders
Private-bank-accounts (mobile-pay-integration)

17. Marketing Arsenal
One of our members is an online marketing specialist, certified in
Adwords and Google Analytics. He has a developed social and
search-focused strategies for some of the largest brands in Denmark.
!
This is a huge edge because we don’t have to pay expensive
agencies to market our app.
Primary Marketing initiatives
Google: Mobile ads on Display network and Search
Facebook: Mobile advertising targeted
Facebook: We have about 3000 Facebook-friends combined.
App-review-outreach: Reach out to influential bloggers that might be interest.
Remarketing: Remarket ads to people who didn’t signup when they saw our website
Admob: In-app advertising on similar apps.

18. How would we use 2500 USD worth of Elance Credit?
We’ve found three talented designers on Elance, who we think could
do a great job designing our app.
User experience and the look ’n feel is very vital and we’d spend all
credits designing the perfect experience.
!
If we’re so lucky winning this competition, we’ll spend the $10,000 on
a gifted eLance iOS developer who can code, what our designer
made.
!
We’ll actually do that no matter what happens from here.

19. Why us?!
Pick us because we’re building something we really want to use!
Pick us because you’d want Clique for you closes friends as well.!
!
Pick us because we have a law-student, a prof. ice-hockey-player, a online
marketing expert and a dude in shipping, on our team.!
We’re confident that we can pull this off.

20. Why us?!
We want to create the App you share with your closest friends.!
Thanks for your time.
Best regards,
Kasper, Frederik, Anders og Morten