The future telecom

Telecom Trends
Samuel Dratwa
Samuel.dratwa@gmail.com

Copyright © 2011 LOGTEL

What are we selling ?

customer satisfaction !

It’s all about
customer satisfaction

The multi-faced convergence (1)

 Network convergence
 Broadband access, FTTH
 IP-based NGN for wireline and wireless
 IMS/SDP adoption in wireless and wireline
 WiFI/WiMax wireless convergence
 Service convergence
 Fixed-mobile convergence
 Phone PC convergence
 Mobile PDA convergence
 PC TV (content) convergence
 Screen Convergence


Network topology today

BT – 21cn


Converged network

BT – 21cn


The ultimate convergence



 Customer convergence
 Customer not subscriber
 Blurring of residential and SMB
 Blurring of business/consumer boundary
 Blurring of early adopter and “common
customers”
 Blurring community vs. friend and family



 Payment convergence
 Pre paid Post paid convergence
 Digital traditional convergence
 Flat rate, complex convergence
 Advertisement, content convergence
 Vendor consolidation
 Sun Oracle the most interesting


Product Life Cycle


Vonage - FaceBook


Google+ vs. FaceBook


The iPhone revolution

Apps
 Simplicity
 Using
 Developing
 Always on
 Media center
 Entertainment center
 Augmented realty

Perhaps the most commonly seen example is the
“virtual first and 10 line.”


Google goggles


USN - Ubiquitous Sensor Network

 USN is a conceptual network built over existing physical
networks which makes use of sensed data and provides
knowledge services to anyone, anywhere and at anytime, and
where the information is generated by using context awareness.
 USN utilizes wireline sensor networks and/or wireless sensor
networks (WSNs).
 WSNs are wireless networks consisting of interconnected and
spatially distributed autonomous devices using sensors to
cooperatively monitor physical or environmental conditions
(e.g., temperature, sound, vibration, pressure, motion or
pollutants) at different locations.
 Sensor networks is made by the capture and transmission of
collected sensed data to designated application systems.


USN with related technical areas


A lot more then just a game

 Foursquare allows people to
“check in” to any location they
visit provided that they have a
cell phone that can browse the
internet. Check in enough and
you can become the Mayor of
the location.
 Foursquare has half a million
users and 1.6 million sign-ins
per week.


Metropolin – Cellcom Game


https://foursquare.com/infographics/10million

Need not to know how – just what


IPTV

 The “old” TV plus
 Interactive services
 Push VoD
 Personalization / full customization
 Context aware Advertisement
 cPVR and nPVR (client and network
Personal Video Recorder)
 stored content pause/rewind/forward
 end-users of end-user generated content


IPTV (old) domains and players


But the way we watch TV
(is going to) changed !


Demo and discussion

 Streamers

 YouTube
 Google TV
 Niche content provider
 yahadut-tv


New Telecom service paradigm

 Web 2.0/Long Tail – a lot of simple niche
services (instead of few mass market, killer
applications)
 Simple Services –
it’s better to have 5 simple services than
(the same features in) one complex service
 Hosted stickiness
 Self provisioning


Long Tail


IMS Services and Applications

Potential Services Applications
 Enablers for PoC (Push-to-  Video Share
Talk over Cellular)
 Presence
 Group List Management
 Enablers for Voice Over IP (VoIP)  Push-to-Talk over Cellular (PoC)
 Messaging  Instant Messaging
 Conferencing  Voice Over IP (VoIP)
 Presence Capability  Video Telephony
 Location Services  Multimedia Conferencing
 Push Services  Customized Applications
 Emergency Services
 Speech Enabled Services
 Network Sharing


Existing Building Blocks
 Routing logic
 Origin Dependent Routing (ODR)
 Time Dependent Routing (TDR)  Actions
 Percentage Routing (PR)  Route to telephone
 Location-based Routing (LBR)  Send SMS
 Any combination  Record announcement
 Profiles  Play announcement
 Prompt and collect
 Capabilities  Call screening/blocking
 Multi leg (simring)  CLI replacement
 Fax detection  Update DB
 Self-care / provisioning  Billing (post/pre paid)
 Reports / Statistics


Community services

 Location base
 The bus is coming
 Where is the party
 Vacant parking
 Action
 Party list
 Class alarm
 Work force management

Telecom assets

 “network knowledge”
 Hidden CLI
 Multi triggering
 Customer information
 Family
 Subscribers
 Real location (without GPS)


CDN - Content Delivery Network

 CDN emerged in 1998
 Aimed at solving the “flash crowd” problem
 Problem: Sudden surge of web traffic to a particular
web site overwhelms the web server
 Causes:
 major events, e.g., CNN on 9/11
 “cold” sites can become “hot”, e.g., slashdot effect
slashdot is "News for nerds"
if a company is featured on slashdot.org, that company's
web site becomes "hot"

Copyright © 2011 LOGTEL 34

CDN concept – cont’d

Type of traffic delivered through CDNs
 Static web objects as well as dynamic
content
 Live and on-demand video streaming
 YouTube (low and high definition)
 Thehdweb (veraizon)
 Software downloads
 Gaming


CDN providers
 Major CDN providers: Akamai, Limelight
 Others: MirrorImage, Inktomi and … Amazon
 CDN servers placed in PoPs
 Akamai:
 25,000+ servers; 1200 PoPs;
 900+ Networks; 650+ Cities; 69 Counties;
 Daily traffic: 170+ billion hits, 100+ million streams,
3000+ terabytes delivered
 LimeLight: 72 PoPs around the world


The end ;-)


The future telecom

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