This document outlines learning objectives and concepts related to telecommunications and networking. It covers 13 key topics including understanding networks, Metcalfe's law, telecommunications trends, components of telecommunication networks, client/server networking, peer-to-peer networking, digital vs analog signals, transmission media, wireless technologies, TCP/IP, the OSI model, and more. Diagrams and examples are provided to explain concepts like intranets, extranets, routers, wireless technologies, and models like OSI and TCP/IP.
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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2. Learning Objectives
1. Understand the concept of a network.
2. Apply Metcalfe’s law in understanding the value of a
network.
3. Identify several major developments and trends in the
industries, technologies, and business applications of
telecommunications and Internet technologies.
4. Examples of the business value of Internet, intranet,
and extranet applications.
2
3. Learning Objectives
5. Identify the basic components, functions, and types of
telecommunications networks used in business.
6. Explain the functions of major components of
telecommunications network hardware, software,
media, and services.
7. Explain the concept of client/server networking.
8. Understand the two forms of peer-to-peer
networking.
9. Explain the difference between digital and analog
signals.
3
4. Learning Objectives
10. Identify the various transmission media and
topologies used in telecommunications networks.
11. Understand the fundamentals of wireless network
technologies.
12. Explain the concepts behind TCP/IP.
13. Understand the seven layers of the OSI network
model.
4
5. Network Concepts
Network
An interconnected chain, group or system
Number of possible connections on a network is N *
(N-1)/2
Where N = number of nodes (points of connections on
the network)
Example, if there are 10 computers on a network, there
are 10 * 9/2 = 45 possible connections
5
7. Basic concepts
Communication protocols (TCP/IP)
Data transmission methods
Asynchronous
Synchronous
Connecting
Modem
Hardwired and remote
Data transmission channels (bps)
narrow bands: 5-30
voice bands: 1,000-9,600
broad bands: 100,000
Types of communication lines
simplex
half-duplex
duplex
7
8. Networks
Concept
"a group of interconnected computers, workstations, or computer devices (such
as printers and data storage systems).”
Network topology
bus
star
ring
Local-area networks
bus: Ethernet, carrier sense multiple access (CSMA)
ring: token passing method
Distributed data processing
"interconnects sites of one organization not only for communication of data
and messages but also for
the sharing of resources."
8
9. Open Systems
Information systems that use common standards for
hardware, software, applications and networks
Internet networking technologies are a common
standard for open systems
Connectivity:
Ability of networked computers to easily access and
communicate with each other and share information
Interoperability:
The ability of an open system to enable end user
applications to be accomplished using different varieties
of computer systems, software packages, and databases
provided by a variety of interconnected networks
9
11. Internet2
Next generation of the Internet
High-performance network
In use at 200 universities, scientific institutions,
communications corporations
11
12. Internet Service Provider
ISP
A company that specializes in providing easy access to
the Internet
For a monthly fee, you get software, user name,
password and access
ISPs are connect to one another through network
access points
12
13. An Intranet Also look at fig
6.8
A network inside an organization
That uses Internet technologies (such as Web browsers
and servers, TCP/IP protocols, HTML, etc.)
To provide an Internet-like environment within the
organization
For information sharing, communications, collaboration
and support of business processes
Protected by security measures
Can be accessed by authorized users through the
Internet
13
14. Extranet (also look at fig 6.9)
Network links that use Internet technologies
To connect the Intranet of a business
With the Intranets of its customers, suppliers or other
business partners
14
15. GPS
1. The global positioning system (GPS) is a
major technological achievement that
has broad-reaching implications for
business. Using the Internet,
Can find other innovative uses for GPS.
Good places to start familiarizing yourself with current
accomplishments are
The GPSWorld site at http://www.gpsworld.com/gpsworld/
The GPS Overview at
http://www.colorado.edu/geography/gcraft/notes/gps/gps_f.ht
ml
15
18. VPN
Basically, a VPN is a private network that
uses a public network (usually the
Internet) to connect remote sites or users
together. Instead of using a dedicated,
real-world connection such as leased line,
a VPN uses "virtual" connections routed
through the Internet from the company's
private network to the remote site or
employee.
Source: computer.Howstuffworks.com
18
20. Internetwork Processors
Switch – makes connections between
telecommunications circuits in a network
Router – intelligent communications processor that
interconnects networks based on different protocols
Hub – a port switching communications processor
Gateway – connects networks using different
communications architectures
20
21. ROUTERS
Routers are specialized computers that send your
messages and those of every other Internet user
speeding to their destinations along thousands of
pathways.
Fujitsu GeoStream R980 industrial strength router
21
22. ROUTERS
configuration table. A configuration table is a collection
of information, including:
Information on which connections lead to particular
groups of addresses
Priorities for connections to be used
Rules for handling both routine and special cases of
traffic
A router, then, has two separate but related jobs:
The router ensures that information doesn't go where
it's not needed. This is crucial for keeping large
volumes of data from clogging the connections of
"innocent bystanders."
The router makes sure that information does make it
to the intended destination.
Computer.howstuffworks.com
22
24. Client/Server networks
Clients: End user personal
computers or networked
computers
Interconnected by LANs
Servers: manage networks
Processing shared between
clients and servers
24
25. CSS architecture
PC PC PC PC
LA N
File
Server
Print
Server
Communica-
tions Server
Remote
Server
25
26. Peer-to-peer networks (p
209)
Networks that connect from one PC to another
PC
Peer-to-peer networking enables or enhances the
following scenarios:
Real-time communications (RTC)
Collaboration
Content distribution
Distributed processing
Improved Internet technologies
Source: www.microsoft.com
26
27. Wireless Technologies
Terrestrial microwave
Earthbound microwave systems that transmit high-speed
radio signals in a line-of-sight path
Between relay systems spaced approximately 30-miles
apart
Communications satellites
Satellite serves as relay stations for communications
signals
Uses microwave radio signals
27
28. Wireless Technologies
Cellular and PCS telephone and pager systems
Divide the geographic area into small areas or cells
Each cell has transmitter or radio relay antenna to send
message from one cell to another
Wireless LANs
Radio signals within an office or building
Connect PCs to networks
Bluetooth
Short-range wireless technology
To connect PC to peripherals such as printer
28
29. Bluetooth
Bluetooth is a standard developed by a
group of electronics manufacturers that
allows any sort of electronic equipment --
from computers and cell phones to
keyboards and headphones -- to make its
own connections, without wires, cables or
any direct action from a user.
Bluetooth can connect up to eight devices
simultaneously. With all of those devices
in the same 10-meter (32-foot) radius
29
32. GSM CDMA
Digital YES YES
Network Type
P-GSM 900 (primary) 900MHz
band
CDMA 800 , 800MHz band (X1
is available.. but is not
being talked about here)
Maximum talk range from a tower (pls. note you will
need a carkit for your mobile to achieve these
numbers in some cases)
35KM (stock cell) 70KM ER , EER
105KM possible with
special towers
Approx 110KM
Background Noise suppression YES (Included in EFR) YES
Talk Time
Higher due to DTX and the
"pulse" nature of TDMA.
Lower due to
CDMA transmitting all
the time.
Standby Times
Higher due the "pulse" nature of
TDMA
High
International Roaming
YES (over 138 GSM countries
world wide)
VERY LOW 15?
World wide customers 200 Mil 35 Mil
SMS YES YES
Fax + Data YES YES
Built in "Intelligence" HIGH MEDIUM
32
33. EDI Concepts
EDI is a mechanism for electronic trading
EDI replaces paper flow with online transactions
EDI architecture
----> see next slide
EDI is for trading partners
Implementation plan is a key factor
Obstacles:
lack of transaction standardization
high start-up costs
EDI third-party suppliers
AT&T, Control Data, EDS, GE, Western Union, IBM, Martin Marietta Data Systems,
etc.
33
34. EDI architecture
Trading Partner 1 Trading Partner 2
system
transactions
system
transactions
standard
transactions
Acq
uisi
tion
Sys
tem
Transaction
Converter
Transaction
Converter
Order
Entry
System
ORDER ORDER
CONFIRMATION
CONFIRMATION
34
35. Network Topologies (p 219)
Topology: structure of a network
Star: ties end user computers to a central computer
Ring: ties local computer processors together in a ring on a relatively
equal basis
Bus: local processors share the same communications channel
35
36. Network Architectures &
Protocols
Protocol: standard set of rules and procedures for the
control of communications in a network
Network Architecture:
Master plan of standard protocols, hardware, software
and interfaces between end users and computer systems
Goal of promoting an open, simple, flexible, and efficient
telecommunications environment
36
37. OSI & TCP/IP Models (p 221)
Open Systems Interconnection (OSI) Model
A seven-layer model that serves as a standard model for
network architectures
Model for how messages should be transmitted between
two points in a network
Each layer adds functions
Transmission Control Protocol / Internet Protocol
(TCP/IP)
A five layer telecommunications protocol used by the
Internet
37
38. IP
Internet protocol
Each system connected to the internet is identified by a 32-bit IP address
Four numbers separated by a decimal
Each represented by octal (8 bits; hence 0-255)
Ex: 168.212.226.204
Binary format:
10101000.11010100.11100010.11001100.
A new protocol IPv6 allows for 128 bit IP addresses
to look up an IP address :http://www.kloth.net/services/nslookup.php
to find info:
http://www.geobytes.com/IpLocator.htm
38
40. Internet Telephony
Using an Internet connection to pass voice data using
IP
Voice over IP (VoIP)
Skips standard long-distance phone charges
40
42. Bandwidth
Bandwidth
Frequency range of a telecommunications channel
Determines transmission rate
Classified in bits per second (bps)
Transmission Rates:
Narrow-band – low-speed
Broadband – high-speed
42
43. WiFi
WIreless FIdelity (WiFi)-- used generically when
referring of any type of 802.11
"Wi-Fi Certified" (a registered trademark) by the Wi-
Fi Alliance are interoperable with each other,
even if they are from different manufacturers. A
user with a "Wi-Fi Certified" product can use any
brand of access point with any other brand of
client hardware that also is certified
http://www.webopedia.com/TERM/W/Wi_Fi.html
43
44. Additional Readings
Voice over data networks
Networking Hardware Quiz
abc of wireless LAN
ISDN Tutorial
Ethernet tutorial
Internet Protocol
Thin clients
UNIX/NT integration
Cell phones
44
45. RWC 1: SAIC, Hewlett-Packard, GE, and Others:
Wireless, Wireless Everywhere
What are some of the business benefits
associated with using wireless networks to
collect and transmit data?
Benefits would include”
Superfast wireless connections to the Web.
Cost is about one-fourth of existing costs
for connection to the Web.
Productivity gains such as a 45% gain at
UPS.
45
46. What are some of the challenges being faced in
this use
of wireless technologies? What solutions
can you offer?
Having everyone online in a meeting can be toxic to
productivity. “No laptop” policies for important
meetings.
Enormous pressure within companies to provide Wi-Fi
in all areas of the company. Which employees have
compelling needs for Wi-Fi access
Cost exceeds the benefit to be gained by providing
Wi-Fi such as in a manufacturing plant that would
require numerous additional access points than usual.
Security of information available via the Wi-Fi system.
Delay implementation until security assurances are
met.
46
47. The use of wireless networking as
described in the case is both
innovative and useful. What other
business uses can you envision for
this approach?
47
48. RWC 2: Maryland and Colorado:
Serving Its Citizens Without Using
Wires
1. What is the business value of advanced mobile
technologies to Maryland’s emergency management
services?
Direct agents toward places where their presence is
required
Give notice of impending natural disasters with forecasts
and instructions on how to proceed.
Improve information gathering on the extent and
magnitude of devastation.
Reduce the amount of manual data-entry, leading to
improved response times and reduction of errors (i.e.
address is automatically captured and pop-up menus
limit possible answers).
48
49. In what other government services
could GPS serve to provide
business value? Give some
examples.
States’ National Guards, to monitor and direct
personnel in case of an emergency.
Emergency Services, to direct ambulances,
firefighters, etc.
Department of Treasury / Federal Reserve, to
track the location of armored trucks both for
regular traffic and in case of a hijacking.
The military in general, given that it has one of
the largest manpower and logistics network in
the country.
49
50. Are there disadvantages or risks
associated with the deployment of
GPS systems to monitor the location
of people? Explain.
Invasions of privacy
Limitation on the freedom of movement
Could allow not only the government but also private
individuals to monitor other people’s movements.
50