The animation industry in India faces challenges like a lack of skilled workforce and infrastructure issues. However, the future is bright if India can improve its production pipeline and embrace 3D animation. Organizational strength is key, and the growth of the outsourcing model will help studios. While 2D animation's popularity is declining, it will still have a place alongside the rising 3D animation sector. India is also poised to generate more original content and showcase its cultural heritage internationally. The industry is growing rapidly and expected to reach $1 billion by 2012 if these trends continue.

1. Future of
animation
industry in
India
By Maac Animation Kolkata

2. FUTUREOF ANIMATIONINDUSTRYIN INDIA
Few problems that Indian
animation Industry has been
fighting :
Effective production pipeline,
killed workforce
Infrastructure
The future of the Animation industry is in
fact based on how well we can better
ourselves in these..

3. ORGANIZATIONAL
STRENGTH
Animation as an art requires extreme discipline and organized effort.
Countries like Philippines have lost out in spite of having a rich talent pool
mainly because of its disorganized Freelance environment. Organizational
strength is the core component of all BPO s. Improvements in the existing
pipeline and the emergence of 3d animation as a lucrative business will help
the animation studios take up the BPO model.

4. CHANGING TRENDS
The recent popularity of 3d animation has hit the 2d traditional animation
market badly.
This is to gradually change. When the initial enthusiasm settles down 2d
animation will reinforce itself and in future 2d as well as 3d animation will go
hand in hand to entertain the toon lovers.

5. UNIQUE
FEATURES
The current animation business in India revolves around Production, Post
production and VFX. This is soon to change with the incorporation of
preproduction into the existing pipeline.
With the increasing confidence of the International community, India is soon
to be trusted with the generation of original content.
Our rich cultural heritage can cater a new taste. The international ordinance
till now has been feed with either Traditional Disney style animation.

6. RECOGNITION
24FPS Animation Awards is a celebration of animation excellence and
recognition of the best animation talent in India. Organized with the aim of
creating a platform that motivates, hones and showcases Indian animation and
student talent. Annually held 24FPS Animation Awards is amongst the
premier animation competitions in the country. It is organized by Maya
Academy of Advanced Cinematic (MAAC).

7. Societies and organizations
The Animation Society of India (TASI) is a non-profit organization with its
head-office in Mumbai.
It aims to educate about the emerging animation technologies and at the
same time provide a platform for exchange of creative and technical
information within the existing art and animation fraternity in India.
It also hosts Anifest India, the biggest annual animation festival in the
Indian subcontinent, which features the TASI Viewer's Choice Awards. It also
hold technical and in-depth workshops and sessions nearly every month.

8. FACTS
The Indian animation industry was estimated at $354 million in 2006
and is forecast to reach $869 million by 2010. Animation in India is
currently riding on two key factors - a large base of highly skilled labour,
and low cost of production. While the industry is gaining prominence
steadily, several important factors such as the government's role in
supporting the animation industry, and producing original content locally.
In 2009, the state of the animation industry in India, was growing at a
CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005.

9. FACTS
In 2009, the state of the animation industry in India, was growing at a
CAGR of 30%, is estimated to reach US$ 1.5 billion by 2005.
Some of the other estimates of the NASSCOM report on animation indicate
the following:
The global entertainment market will generate a demand for animation
production services of the order of US$ 37 billion by 2003
In the non-entertainment segment the demand for animation production
services will touch US$ 14.7 billion by 2005
The global film/TV program production market will create a US $ 17.5
billion revenue opportunity for animation production houses
The Indian gaming industry was estimated at nearly $48 million in 2006
and is expected to cross $424

10. COMPETITION
IN THE MARKET
Pune, is competing with Hyderabad and Mumbai to be the country's
animation hub. With the sector facing severe human resources shortage, more
and more studios are increasingly venturing into animation training. Chetan
Deshmukh, an anomator and special effects expert, recently shifted his base to
Pune from US. He has worked on Hollywood movies like Chicago and
Shanghai Knights. The Mahratta Chamber of Commerce, Industries and
Agriculture (MCCIA), a premier body of industries in and around Pune region
has launched a programme to catapult Pune as a global hub for animation
and gaming. It has recently formed a group of professionals, training
institutes and celebrities to implement the initiative, with filmmaker Amol
Palekar has as their brand ambassador.

11. Comparison
with the global
scenario
The total global animation production figures, according to the
NASSCOM Animation report, range between US$ 16-31.5 billion
for the year 2000. Statistics for 2001 stand anywhere between US$
25 billion and US$ 38 billion. Analysts estimate that the global
animation production rose to about US$ 45 billion in 2002

12. Animation
studios/companies in India
Animation studios in India including television channels and production
studios. Octave Simulations
DQ Entertainment
Bluegrass Studios
Buena Vista International India
Cartoon Network (India)
Sanraa Media Ltd
Tata Elxsi

13. CONTINUED
Crest Communications
Heart Entertainment
Jadoo Works
Prana Studios
Oxygen Animation Studio
Pentamedia Graphics
Toonz Animation
Super Audio (Madras) Pvt Ltd

14. List of Indian animation movies
Hanuman (2005)
Kittu (2006)
Krishna (2006)
Return of Hanuman (2007)
Roadside Romeo (2008)
Dashavatar (2008)
Ghatothkach (2008)
Cheenti Cheenti Bang Bang (2008)
Arjun – The Warrior Prince (2009)
Bal Ganesh (2009)
Lav Kush - The Warrior Twins (2010)
Toonpur Ka Superrhero (2010)
Koochie Koochie Hota Hain (2010)

15. CONCLUSION
India's animation industry likely to hit $1 bn by 2012
The Indian animation market , estimated at USD 494 million in 2008, will
likely grow at compounded annual growth rate of 22 per cent till 2012, an
industry official has said.
"Globally, the animation industry is poised to touch USD 100 billion by 2012
and India's animation industry is expected Indian companies have also been
helped by the increase in production budgets for animation movies worldwide.
"In the past decade, more than 15 animated movies, with budgets over USD
100 million, have been produced and we are hoping to continue this trend",
Mehta said.
to hit USD 1 billion by 2012, aided by increased outsourcing and a growing
domestic market,"

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