The document provides an overview of the Philippine animation industry landscape. It discusses that while the Philippines has a fairly long history in animation dating back to the 1980s, its current share of the global animation market remains small compared to international demand. Some factors that have hindered the industry's growth include financial constraints within animation firms, a lack of skilled animators especially in 3D animation, and the industry receiving less support and attention compared to other outsourcing sectors in the Philippines.
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150508 philippine animation_industry
1. The Philippine Animation
Industry Landscape
May 2008
Animation is currently one of the emerging outsourcing services
offered by the Philippines. With the beginnings of animation in the
country being traced as early as the 1980’s, this fairly long history
lends the Philippines its reputation as one of the stronger Asian
players in the global animation industry today.
However, considering that the country had first-mover advantage, its
current share of the global animation market remains marginal when
compared to the international demand for animation work. This paper
seeks to present the possible factors that have hindered the
Philippine animation industry from securing a more commanding
portion in the global market.
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