This document provides details about the services offered by an animation and gaming production studio. It summarizes the studio's divisions including animation (2D, 3D, and digital), gaming, and infrastructure. It also outlines the studio's production process from pre-production to delivery, and lists the teams required including production, creative, and marketing. Finally, it discusses developing the studio's website, showcasing work, and growing the business through training and networking to tap into the growing global market for animation.

1. Services DetailsProduction Studio:

2. AREASAnimation DivisionGaming Division

3. Animation Division3D CGI Animation Division 2D Traditional Animation Division 2D Digital Animation Division Digital Ink & Paint Composting Division

4. Services 2D-Animators, BG Artists, 3D-Animators, 3D-Modelers, Visualizers, VFX Artists, Anchors, Music ComposersPreproductionproductionFlash Animation2d Animation3d AnimationPost productionVisual effect

5. Gaming Division

6. Gaming ScenarioAsset creation–(Modelling and Texturing)Environments (world), Props, Characters, Vehicles, Weapons AnimationFMV , Cinematic , Cut scenes Optimisation of assets Creation of low and Medium LOD assets Digital paint workGame programming for Mobile, PC and Online Gamescomplete solutions for game development for Next Generation Console ,PC, mobile and online game, assets and FullMotion Video creations .

7. Delivery SystemsProcess step by step:Pre-productionConcept/IdeaStory Line Scripting from the point-of-View of Animation Character designingStory BoardingLayout DesigningPosingAnimatix ProductionKey frame animationClean up / TracingIn-between (IBs) Post-production Colouring / Digitization Final BG PreparationCompositingCompilation / Integration TestingDelivery to the QC team QCFeedback Implementation (If any, by the concerned Department) Delivery to the client

8. Infrastructure required UtilityHARDWARESoftware Going beyond the basics, the very nature of data centre(Animation Studio) requires meticulous planning to be able to build an edifice. The key lies in striking the right balance between cost and performance. Overall, the fundamental aspects must consider are reliability, scalability, manageability, performance and cost effective deployment. A data centre should be designed to lower the total cost of ownership, support future growth, reduce risk of downtime, maximize performance and improve the ability to configure.Also its is necessary while planning for the future not just look at the acquisition cost of any component but to also look at the running cost over a period of time.The design should have best practice methods like a modular design where each requirement can be implemented with its least common denominator and can be upgraded as the requirement increases. It is also recommended to simplify the infrastructure design and eliminate complexity, rather than trying to manage it.Availability the most important aspect of Data Centre, it should able to support 24x7 across business. The design aspect considerations for 24x7 includes Domain servers, Database servers, Storage servers and other servers, also includes Networks, Power supply and Telecom links.Apart from regular Security aspects like Access Controls, fire walls & Anti-Virus, the design should consider implementing information security.

9. Hardware

10. Software

11. Advantage in the process(Exam-Motion capture)Motion capture - AdvantagesMocap offers several advantages over traditional computer animation of a 3D model:Mocap can take far fewer man-hours of work to animate a character. One actor working for a day (and then technical staff working for many days afterwards to clean up the mocap data) can create a great deal of animation that would have taken months for traditional animators. Mocap can capture secondary animation that traditional animators might not have had the skill, vision, or time to create. For example, a slight movement of the hip by the actor might cause his head to twist slightly. This nuance might not be imagined by a traditional animator, but it would be captured accurately in a mocap session, and this is the reason that mocap animation often seems shockingly realistic compared with traditionally animated models. Incidentally, one of the hallmarks of rotoscope in traditional animation is just such secondary "business."

12. Power of MotionMocap can accurately capture difficult-to-model physical movement. For example, if the mocap actor does a backflip while holding nunchucks by the chain, both sticks of the nunchucks will be captured by the cameras moving in a perfectly realistic fashion. A traditional animator might not be able to physically simulate the movement of the sticks adequately due to other motions by the actor. Secondary motion such as the ripple of a body as an actor is punched or is punching requires both higher speed and higher resolution as well as more markers. Some large movie studios and video game publishers have established their own dedicated mocap studios, but most mocap work is contracted to individual companies that specialize in mocap

13. Team requiredMarketing TeamProduction Team

14. Team/ProductionWeb & Print, PublicityConcept ArtGraphics2D DepartmentCartooning3D Texture Department3D Animation Department3D Rigging 3D Lighting & Texturing3D Modelling Visual EffectsAnimationGeneral ManagerStudio ManagerAnimation DirectorAnimation Supervisor3D Animation HeadFX Director Post-production SupervisorProduction Assistants

15. Creative TeamGeneral Manager ProducerCreative DirectorArt DirectorScript writerVoice talents Post-production SupervisorProduction Assistants

16. Marketing Plan & StrategyIt is very important to book our stalls at the international fair of animation being held in Cannes, in April & October, it is the biggest event of the year and presence at this fair will give breakthrough in getting work.We need to form a marketing team working on networking and discovering new tie ups and following up clients

17. Business processThe business process of the creative field is standard. An idea is developed into a saleable product using standard tools like storyboarding, production & post production.Then it is marketed. If we give quality products at good prices for a longer period of time we establish the brand. We shall have six separate production departments with a common and root concept development team. The root team will chart the plan for the six departments to follow. The repetitive department will go to work and come out with products within the stipulated time and guidelines. As the team becomes self sustaining and adept, more resources will be acquired by the company in the form of personnel, machinery and operations.

18. Marketing Tool KitIn today’s fast growing business process outsourcing We need to follow the following stepsDevelopment of WebsiteDevelopment of Show Case of ContentDevelopment of Company

19. Development of Website1. Development of WebsiteAim : Establish as an outsourcing studio with requisite infrastructureContent : Pictures of workplace, manpower strength, work done Focus : Financial strength and conveying the message that we are a creative studio offering services in animation development in co-production, outsourcing and a content acquisition company.

20. Development of Show Case of ContentAim : To showcase work done by the company in the field of Animation & Game ArtContent : A series of work in various medium like mobile, TV and Short FilmFocus : Companies strength in Delivering content across various mediums.

21. Development of CompanyA vision to establish a animation outsourcing company, key personnel to be hired and retained till such kind of outsourcing work is obtainedEmployeesKey Employees to be appointed at senior and mid level to create contentFew Employees to be kept on retainer basis.TrainingIntegral part of growing into a robust company, need to train key personnel by inviting foreign trainers or sending key personnel abroad for training. NetworkingExpanding a already a large data base, visit conferences and develop contacts, produce short films and enter award festivals, this in turn brings reputation to the organization International Media consultant to be retained.

22. Growth IndustryThere are now more ways to consumeanimation content than ever before:• More TV Channels• Growth of Internet• Proliferation of Mobile devices• Increasing popularity of video gamesMarketing To Tap

23. Think global• India's domestic market for animation is tiny• The world is Our competitor and Our marketplace• Technology has removed entry barriers to global trade

24. What’s Our Business model?Service Provider – provide international quality animation servicesORProducer of IP – develop and produce originalanimation products for global consumption

25. Either way we must develop original IPThe service provider business model is flawed becauseit keeps moving to the next - cheapest country.Japan > Korea > Australia > Taiwan > Philippines> India > China > Eastern Europe > ?????

26. Know What Consumers Want• Pay attention to what people are watching• Be aware of trends• Know our audience• Also know they are fickle - they change• Popular culture is a moving target• What we develop now will hit screens in 4-5years

27. Know the Market DemographicsHow To Tap(kids - Teens zone to Tap With good Content)• Infant: 0 - 2• Pre-School: 3 - 5• Kids: 6 - 10 (5 - 11)• ‘Tweens: 10 - 12• Teens: 13 - 18• Adult: 18 - 35

28. Genre/Format• Comedy• Squash and Stretch comedy• Random Chaos Comedy• Action Adventure• Prime Time• Adult• Anime• Educational• Passive / Participative• Reality• Violent / Non-Violent• Boy Oriented or Girl Oriented

29. HOW/WhyHOW TO TAP

30. Step 1 - A Great Idea• Unique concept that will stand the test of time• Original appealing characters• Potential for great stories• Appeal to audiences of any culture• Cross-Platform Potential - Interactivity,Communities, Licensing, Merchandising, Mobile andemerging digital transmission systems• Stand out above the rest

31. Step 2 - Develop itDevelop it to the point where it can be pitched topotential business partners. Development isexpensive and will require funding. Minimumrequirement is:• Bible – Concept, Character Profiles,Production Design, Sample stories.• Trailer or pilot episode.• Ensure Our IP is protected.

32. Step 3 - Raise $$$'s to produce itPitch the Bible and Pilot to attract productionpartners and raise production money.• Govt. Subsidies – Grant / Equity / Soft Loan• Co-Producers• Private Investors• Broadcasters• Distributors• Own funds• Acquisition

33. Step 4 – Make your showWe will need:• Great Story Writing• Good voice actors• Solid pre-production (important)• Bullet-proof production pipeline• Edgy film-making technique• Cool Music and clever SFX• Technically sound post production

34. Step 5 - Market itStep 5 - Market it• Build a global brand• What makes Our brand different? Leverageon that.• Web presence• Brochures / Flyers• PR• Advertise in the Trade Press• Take it to markets MIP, MIPCOM, Annecy,NATPE, ATF, Hong Kong Film Mart

35. Step 6 - Sell it• A good property will attract a distributor• We NEED a distributor on board to get a global reach• Ideally We should have a distributor on boardbefore you go into production.

36. Step 7 – Our Next Project• Have a few projects in Our pipeline in various stages of development / funding / production / distribution• Our goal is to own a stable of properties

37. Step 8 - AncillariesThe big $$$’s are in the ancillaries. The TV seriesis a half-hour advertisement for Our brand• Licensing & Merchandising• Video Games• DVD’s• Mobile content• Theatrical• Publishing• Emerging media

38. Way Forward

39. CompaniesPixarIndustrial Light and Magic (ILM)Pacific Data Images (PDI)DisneyXaosRhythm & HuesDigital DomainLamb & CompanyMetrolight StudiosBoss Film StudiosdeGraf/WahrmanR/Greenberg AssociatesBlue Sky ProductionsSony PicturesCinesiteImageworksApple…. .

40. Co-Production: The way forward for India• Global producers have stables of properties that need funding -esp. for overseas animation production.• Great way to fast-track development of the industry - projectgets made, eventually gains experience to confidentlycreate world class original IP’s of their own.

41. THINK GLOBAL!!!