2. Indian Media &
Entertainment Industry -
Zooming ahead
Current Market Size is estimated at Rs. 61,000-crore
Expected to reach Rs. 1,05,200-crore by 2013, at a CAGR of 19%
Maximum growth expected in Television and Film segments
More than 300 national and regional TV channels
Close to 1000 films made every year
Liberal FDI policies across all the segments of the industry
Government focusing on regulations to give further force to the industry.
Source: IMaCS Analysis, FICCI-PWC Frames 2006 Report
3. Major Area’s
Breakup of Indian Media &
Entertainment Industry
Outdoor Advertising
2.5%
Internet Advertising
Live Entertainment
0.3%
2%
Television
Print Media 41.9%
30.9%
Radio
0.8%
Films Music
19.3% 2.0%
4. OPPORTUNITIES
1) Concept of Crossover Movies
WEAKNESSES
2) Poor Sections of the Society
1)Highly Fragmented
3) New Distribution Channels
2) Lack of organized Production
& Distribution Infrastructure 4) Rapid Deregulation
3) Lack of Efforts for Media 5) Rise in Viewership
Penetration 6) Technological Innovations
like Animations
STRENGTH
1) Vast Customer Reach
2) Growing Middle Class
THREATS
3) Change in Lifestyle 1) Piracy
4) Technological Innovations
5) Second Largest
2)Lack of
6) Low Cost of Production SWOT Quality Content
Analysis
5. What do the viewers
watch?
Genre wise Television Viewership Share in India
3%
1%
2% 4% Mass Entertainment
8% Hindi Film Channels
39%
Kids Channels
5% Regional Channels
English Entertainment
Music Channels
News Channels
Sports Channels
38%
Source: TAM Media Research
6. FUTURE OF ANIMATION
INDUSTRY IN INDIA
The Indian animation Industry has been fighting a few big
problems in the past. Effective production pipeline, skilled
workforce and infrastructure has been some of the major
hurdels. The leading Companies of today have all these
roughly in place.Roughly it means that there remains huge
scope of improvement and the future of the Animation
industry is in fact based on how well we can better ourselves
in these..
7. UNIQUE FEATURES
The current animation business in India revolves around
Production, Post production and VFX. This is soon to change with
the incorporation of preproduction into the existing pipeline.
With the increasing confidence of the International community,
India is soon to be trusted with the generation of original
content.
Our rich cultural heritage can provide a new taste. The
international ordinance till now has been feed with Traditional
Disney style animation.
8. Societies and
organizations
The Animation Society of India (TASI) is a non-profit
organization with its head-office in Mumbai.
It aims to educate about the emerging animation technologies
and at the same time provide a platform for exchange of creative
and technical information within the existing art and animation
fraternity in India.
It also hosts Anifest India, the biggest annual animation
festival in the Indian subcontinent, which features the TASI
Viewer's Choice Awards. It also hold technical and in-depth
workshops and sessions nearly every month.
9. FACTS
The Indian animation industry was estimated at $354 million in
2006 and is forecast to reach $1200 million by 2013-14.
Animation in India is currently riding on two key factors - a large
base of highly skilled labour, and low cost of production. While
the industry is gaining prominence steadily, several important
factors such as the government's role in supporting the
animation industry, and producing original content locally.
10. FACTS
Some of the other estimates of the NASSCOM report on
animation indicate the following:
The global entertainment market will generate a demand for
animation production services of the order of US$ 447 billion by 2013
In the non-entertainment segment the demand for animation
production services will touch US$ 185 billion by 2013
The global film/TV program production market will create a US $
228 billion revenue opportunity for animation production houses
The Indian gaming industry was estimated at nearly $48 million in
2006 and is expected to cross $524 by 2015
11. Ventures
Now big Indian Giants like , TATA, RELIANCE, YASH RAJ PRODUCTION,
DHARMA PRODUCTION are in the Animation market.
International companies like Sony Pictures, DreamWorks, Disney
Studios, Paramount, CAE, EA Sports, Warner Bro’s etc are Continuing
its impressive financial run.
12. Chennai-based Media Technology Company Sanraa media, has
signed a £ 2 million deal with the Leading Global Production
Company Endemol, UK.
Mumbai-based Prime Focus acquired Post Logic Studios, a post-
production services company based in New York and Los
Angeles, and Canadian visual effects house Frantic Films VFX, which
also had an office in Los Angeles.
Reliance, the Mumbai-based conglomerate controlled by Indian
billionaire Anil Ambanim, is also bankrolling Steven Spielberg's
DreamWorks studio and owns the Burbank post-production house
Lowry Digital as well as a chain of U.S. theaters catering to the
Indian community.
Tata Elxsi, which a year ago opened a visual effects studio in Santa
Monica, has reached an agreement to acquire a 51% stake in A
Squared Entertainment, producer of the animated TV and Web.
13. Executive Summary
Market estimated worth USD 494 mn in 2008; Expected to
cross USD 1 bn by 2013 at CAGR 22%
Market India is becoming a global outsourcing hub providing
animation production services
Animation training industry has the potential to grow at 30 per
cent in India (Current Growth Rate 18%)
Increasing domestic demand for animation
India emerging as animation outsourcing hub
Drivers Increase in institutions providing animation education
Increase in demand of skilled resources
14. High set up and production cost
Manpower shortage
Challenges Protection of Intellectual property
Competitors
Increase in budgets and realizations for animation movies
Future Use of animated content across sectors
Indian animation movies are gaining international appeal
Trends especially the mythological characters
Increase in demand of skilled manpower
15. Cavalier Advantage
Cavalier is the only institute in India providing IAO
certificate in high-end 3D animation & VFX education
University (UGC) Certification for Diploma and Certificate
Courses
Cavalier Animation is part of Cavalier India, the global
retail & corporate training solutions provider.
Over 18 centre’s across India & abroad
Provides all courses material during studies
17. University Affiliated Courses
Offered by Cavalier Animation
Duration:
36 BSC IN DIGITAL FILM MAKING & VISUAL EFFECTS
24 CAVALIER DIPLOMA IN DIGITAL FILM MAKING
18 CAVALIER DIPLOMA IN ADVANCED ANIMAION
12 ADVANCE DIPLOMA IN WEB DESIGN & DEVELOPMENT
6 CAVALIER CERTIFICATE IN ARCHITECTURAL DESIGN
6 CAVALIER CERTIFICATE IN WEB DEVELOPMENT
18. Animation
studios/companies in
India
There are more then 700 companies in India, deal in
Animation and Graphics.
Animation studios in Bangalore.
DreamWorks Studios
Tata Elxsi
Techni Color
Xentrix Studios
Manipal Studios Pvt. Ltd.
CAE Simulations
Siat Studios
Digtal Juice Animation Pvt Ltd.
19. List of Indian animation
movies
Ramayana : The Legend of Prince Rama (1992)
PANDAVAS : THE FIVE WARRIORS (2000) - National Award in the
category of BEST FEATURE FILM IN ENGLISH 2000 & Second Best Animated
Feature Film Award in Vancouver Effects & Animation Festival, 2001.
Hanuman (2005)
Kittu (2006)
Krishna (2006)
Return of Hanuman (2007)
Roadside Romeo (2008)
Dashavatar (2008)
Ghatothkach (2008)
Cheenti Cheenti Bang Bang (2008)
Arjun – The Warrior Prince (2009)
Bal Ganesh (2009)
Lav Kush - The Warrior Twins (2010)
Toonpur Ka Superrhero (2010)
Koochie Koochie Hota Hain (2010)
20. CONCLUSION
India animation industry likely to cross $1.5 bn by 2015
Animation in India is currently riding on two key factors - a
large base of highly skilled labour, and low cost of production.
In 2011, the state of the Animation industry in India, was
growing at a CAGR of 30%, is estimated to reach US$ 1.5
billion by 2015.
