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1. India Media Monitor
India Media Monitor
| Fortnightly newsletter on the Indian media industry | Issue No. 4, Published 1ST June 2009 | Published by Heernet Ventures Limited (heernet.com) |
News
Bharti Airtel restarts merger talks with MTN
Big Cinemas enters Netherlands
Mint launches new edition in Kolkata
NDTV MetroNational launches NDTV Hindi channel
Pyramid Saimira appoints N Narayanan as Chairman
Indyarocks launches online video offering
Tata Communications announces 2008-09 financial results
Mint launches new edition in Kolkata
Airtel in partnership with AeroMobile
IDG launches ad network in India
Entertainment Network (India) Ltd announces 2008-09 financial results
Cinepolis enters India
HT Media announces restructuring plans and full year results
Data
Share price data
Deal sheet
Radio audience analysis
Advisory services
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2. India Media Monitor
News
Pyramid Saimira appoints N Narayanan as Tata Indicom in partnership with Yahoo! India
Chairman
Date 26th May, 2009
th
Date 27 May, 2009
Tata Indicom has entered into a partnership with Yahoo!
Pyramid Saimira has appointed N Narayanan as Chairman India to offer a unique user interface to Tata Indicom
following the resignation of P S Saminathan, who will subscribers. Yahoo! India will be the default homepage on
remain with the company as Managing Director. all Tata Indicom Internet access devices and Tata Indicom
subscribers will have access to all Yahoo services including
Yahoo mail, Yahoo search and Yahoo News.
Indyarocks launches online access to video
channels
Date 27th May, 2009 Rediff launches its international website
Indyarocks.com has begun to offer online access to video Date 26th May, 2009
channels through an agreement with nautanki.tv. The Rediff.com India Ltd has launched its international website,
channels on offer include MTV, Channel (V) and Zee News. designed for clear resolution on mobile phone screens (and
Nautanki.tv is an online distribution platform. also compatible with PC screens). Rediff.com India is an
online portal in India.
Bharti Airtel plans share swap deal with MTN
Date 26th May, 2009 Chairman of Prasar Bharti resigns
Bharti Airtel has restarted merger talks with MTN, the South Date 26th May 2009
African telecoms company. The deal is expected to be Arun Bhatnagar has resigned as Chairman of Prasar Bharti;
valued at approximately US$20-23 billion and is likely to be he replaces MV Kamath. Arun Bhatnagar was previously
based on a share swap. Following the merger the company Secretary General of National Advisory Council. The
would have a combined customer base of more than 200 Chairman’s term is now limited to three years.
million subscribers and would generate annual revenues of
US$20 billion.
Big Cinemas enters Netherlands
Date 26th May, 2009
Tata Communications announces 2008-09 financial
results Big Cinemas has entered into a partnership with Pathe
th
Date 26 May, 2009
Theatres, a Dutch company, to set up 3 cinema screens in
the Netherlands. These screens will be built in Pathe’s
Tata Communications Ltd, a telecom company, has declared existing megaplexes in Amsterdam, Rotterdam and the
its annual results for the year ended March 2009. The Hague. Big Cinemas already owns 230 cinema screens
company’s revenue increased 20.1% to INR99.6 billion. outside India.
Y/E March 2009 Mint launches new edition in Kolkata
2008 2009 % change
(INR Billion)
Date 25th May, 2009
Revenue 82.9 99.6 20.1%
Mint, a daily business newspaper, has launched a new
EDITDA 8.8 13.5 53.4%
edition in Kolkata. It will be retailed for INR3 and is
Net Profit 0.1 3.2 N/M
targeted at business people in cities. Mint, a joint venture
Source: Company data
between HT Media and The Wall Street Journal, currently
has a readership of 200,000 daily readers.
© Heernet Ventures Limited. All Rights Reserved

3. India Media Monitor
IDG launches ad network in India Images Group launches Shoes and Accessories
magazine
Date 21st May, 2009
Date 20th May, 2009
International Data Group (IDG) has launched IDG
TechNetwork, an online ad network in India. The network Images Group has launched a new monthly magazine, Shoes
allows publishers to advertise on various websites. IDG and Accessories. The magazine is a trade periodical
operates in media, events, technology and research. covering developments in the footwear and accessories
industry; it is targeting a circulation of 25,000 and has a
cover price of INR100.
Entertainment Network (India) announces 2008-09
financial results
st
Date 21 May, 2009
NDTV MetroNational launches NDTV Hindi channel
Entertainment Network (India) Ltd, operator of Radio
Mirchi, has declared its annual results for the year ended Date 20th May, 2009
March 2009. The company’s revenue increased 3% to NDTV MetroNation and The Hindu have formed a joint
INR42.7 billion. venture to launch NDTV Hindu an English news channel
focused on Chennai. The Hindu is a newspaper publishing
company and NDTV MetroNation is an English news
Y/E March 2009
(INR Billion) 2008 2009 % change channel operated by NDTV.
Revenue 4.1 4.3 4.9
BSNL launches mobile value-added services
EDIT -0.4 -0.7 N/M
Net Profit -0.2 -0.7 N/M Date 19th May, 2009
Source: National Stock Exchange Bharat Sanchar Nigam Limited (BSNL) has launched three
value-added services: video telephony, video surveillance
and mobile advertising. Video telephony services were
Cinepolis enters India launched in 12 states in association with Sai InfoSysems
Date 21st May, 2009 Ltd. Video surveillance and mobile advertising services
were launched in association with Rivacom Pvt Ltd.
Cinepolis, a Mexican multiplex chain, has entered India and
plans to build 110 movie screens in India in the next 2-3
years, with 10 or more screens per multiplex. It is the first HT Media results and restructuring plans
international multiplex operator to enter India.
Date 19th May, 2009
HT Media Ltd plans to separate its English and Hindi
Forbes launches in India language newspapers. It also plans to publish more regional
Date 21st May, 2009 newspapers as the sale of Hindi language newspapers is
higher than those in English.
Forbes and Network 18 have entered into a partnership to
launch Forbes India, an Indian edition of Forbes magazine. HT Media has also declared its annual results for the year
The magazine will be published bi-weekly. A 30 minute ended March 2009. The company’s revenue increased 12%
Forbes India show will also be broadcast on CNBC-TV18 to INR13.4 billion.
every week as one of the services offered by Forbes India. Y/E March 2009
(INR Billion) 2008 2009 % change
Revenue 11.9 13.4 12.6%
EBDIT 2.6 2.2 -15.4%
Net Profit 1.4 0.9 -35.7%
Source: company data
© Heernet Ventures Limited. All Rights Reserved

4. India Media Monitor
Time Square Media launches Network2media.com Geodesic acquires Interactive Network
Date 18th May, 2009 Date 18th May, 2009
Times Square Media has launched Network2media.com, a Geodesic Limited, an India-based mobile and desktop
B2B website on the out-of-home industry. The website will communications company has acquired 100% of Interactive
offer news, technological developments and interviews Networks Inc, a provider of advanced instant messaging
relating to the out-of-home industry. software and value-added services based in South America.
Geodesic’s services include instant messaging, SMS over IP
and Internet radio.
The Wall Street Journal Asia commences printing
operations in India
th
Date 18 May, 2009
Bharti Airtel reaches 100 million subscribers
The Wall Street Journal Asia has commenced printing Date 16th May, 2009
operations in India. It will publish the Wall Street Journal Bharti Airtel’s subscriber base has crossed the 100 million
Asia, a global business title, through The Express Group in mark, making it is the first operator in India to reach this
New Delhi and Mumbai. The paper will be available in threshold. Airtel has now become the third largest single
major cities across India. operator of mobile services in the world.
© Heernet Ventures Limited. All Rights Reserved

5. India Media Monitor
Share Price Data
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 mth 6 mth 12 mth
Diversified Media
Adlabs Films ADLF.BO ADLF:IN INR 351.05 71.24% 124.67% -45.15%
UTV Software Communications UTVS.BO UTV:IN INR 390.55 29.54% 60.39% -50.56%
Broadcasting
Balaji Telefilms BLTE.BO BLJT:IN INR 56.90 40.67% -6.87% -69.30%
Entertainment Network India ENIL.BO ENIL:IN INR 202.95 39.87% 91.46% -50.89%
ETC Network ETNT.NS ETCN:IN INR 124.60 83.10% 97.78% -48.08%
IBN Broadcast IBN.NS IBN18:IN INR 122.40 40.85% 17.69% 0.37%
NDTV NDTV.BO NDTV:IN INR 169.15 64.22% 125.23% -60.01%
Sun TV SUTV.BO SUNTV:IN INR 252.25 37.09% 99.41% -18.64%
TV Today Network TVTO.NS TVTN:IN INR 107.40 37.87% 95.10% 4.83%
Zee Entertainment ZEE.NS Z:IN INR 168.30 54.40% 47.89% -28.73%
Zee News ZEEN.NS ZEE:IN INR 45.00 36.78% 63.34% -16.04%
Publishing
Deccan Chronicle DCHL.BO DECH:IN INR 76.00 32.17% 69.60% -44.53%
Mid day multimedia MIDD.BO MIDM:IN INR 20.65 58.85% 89.45% -31.05%
Navneet Publication NAVN.BO NPI:IN INR 7.00 42.17% 83.17% -19.87%
HT Media HTML.BO HTML:IN INR 124.05 84.05% 83.78% -8.59%
Jagran Prakashan JAGP.BO JAGP:IN INR 71.85 27.17% 46.33% -12.75%
Entertainment
K Sera Sera Productions KSER.BO GPM:IN INR 14.50 38.76% 3.57% -50.00%
Mukta arts MUKR.BO MUKR:IN INR 50.30 25.75% 16.17% -47.19%
Prime Focus PRFO.BO PRIF:IN INR 190.04 79.62% 4.21% -64.68%
Pritish Nandy Communications PNCL.BO PRTN:IN INR 29.00 70.26% 72.78% -46.81%
Pyramid Saimira Theatre limited PYSA.BO PSTL.IN INR 27.30 73.33% -29.91% -91.97%
Crest Animation CRCO.BO CRSA:IN INR 21.65 -7.08% 3.59% -66.01%
PVR limited PVRL.BO PVRL:IN INR 118.40 47.08% 60.65% -36.51%
Internet
Info Edge INED.BO INED:IN INR 677.55 29.06% 67.01% -31.90%
Northgate Technologies NOTC.BO NORT:IN INR 44.70 1.43% -24.09% -88.80%
© Heernet Ventures Limited. All Rights Reserved

6. India Media Monitor
Deal Sheet
A summary of key deals and joint ventures over the last 3 months.
Date Sub Sector Investor Investee Terms Details
May-09 Value-added Geodesic Ltd Interactive 100% stake Geodesic Ltd is a communications and entertainment
services Networks Inc solutions provider. Interactive Networks Inc is a value-
added services provider in South America.
May-09 Advertising Ybrant Digital Dream Ad n.a. Ybrant digital is an e-marketing company. Dream Ad is an
ad network based in Argentina.
May-09 Television Zee Entertainment Resource 40% stake for Zee Entertainment Enterprise Ltd is an entertainment
Enterprise Ltd Software US$56 million company.
Limited
May-09 Telecommuni Sahara Group S Tel 11.7% stake S Tel is a Chennai-based telecom company. Sahara Group
cations is an entertainment conglomerate.
Apr-09 Advertising Future Group Dhar & Hoon 60% stake Future Group is a major retail company in India. Dhar &
Hoon is a mid-sized advertising company.
Apr-09 Television Oman Investment Fund Neo Sports INR2.58 billion Oman Investment is an Oman-based venture capital
(Oman) and 3i Broadcasting company and 3i is a Mauritius-based investment company.
(Mauritius) Neo Sports is owned by Zenith Sport, a subsidiary of
Nimbus Communication Ltd.
Apr-09 Outdoor Hype Integracomm Pvt Asawari n.a Hype Integracomm Ltd is a Mumbai-based advertising
advertising Ltd (India) Publicity company. Asawari Publicity is a Pune-based outdoor
advertising company.
© Heernet Ventures Limited. All Rights Reserved

7. India Media Monitor
Data
Radio Audience data
Week: 19, 2008
Mumbai Delhi
Channel Broadcaster % Share Channel Broadcaster % Share
Fever Fm HT Music 16.5% Radio Mirchi ENIL 25.8%
Red FM Sun TV, NDTV, Value Labs 15.0% AIR Fm All India Radio 15.4%
Radio Mirchi ENIL 15.0% Fever FM HT Music 14.4%
Big FM Adlabs Radio 14.4% Radio City Music Broadcast Private Ltd 10.7%
Red Fm Sun TV, NDTV, Value Labs 8.7%
Air Gold All India Radio 12.1%
Radio One Mid-Day Multimedia 6.4%
Radio City Music Broadcast Private Ltd 11.3%
Big Fm Adlabs Radio 6.2%
Radio One Mid-Day Multimedia 5.3%
Meow Fm Radio Today Broadcasting Ltd 4.1%
AIR FM Rainbow All India Radio 4.2%
AIR FM Rainbow All India Radio 3.1%
Akashwani All India Radio 2.2%
Hit FM Clear Media 2.9%
Meow FM Radio Today Broadcasting Ltd 2.2%
Vividh Bharti All India Radio 2.0%
Vividh Bharti All India Radio 1.8% Akashwani All India Radio 0.2%
Bengaluru Kolkata
Channel Broadcaster % Share Channel Broadcaster % Share
Big FM Adlabs Radio 19.9% Radio Mirchi ENIL 19.6%
Fever Fm HT Music 16.3% Big Fm Adlabs Radio 15.7%
Radio Mirchi ENIL 14.3% Friends FM Ananda offset 12.2%
AIR Fm All India Radio 12.5% Amaar Fm Hitz fm 10.1%
Radio City Music Broadcast Private Ltd 10.9% Red Fm Sun TV, NDTV, Value Labs 9.8%
Radio One Mid-Day Multimedia 10.2% Fever Fm HT Music 7.2%
S FM Udaya TV 8.0% Radio One Mid-Day Multimedia 6.6%
Vividh Bharti All India Radio 3.5% Meow Fm Radio Today Broadcasting Ltd 5.9%
Radio Indigo India Radio Ventures 3.1% Air FM Rainbow All India Radio 4.2%
Gyan Vani All India Radio 0.8% AIR FM Gold All India Radio 3.5%
Akashwani All India Radio 0.5% Akashvani All India Radio 2.5%
Power Fm India fm 1.3%
Vividh Bharati All India Radio 1.2%
© Heernet Ventures Limited. All Rights Reserved

8. India Media Monitor
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