SlideShare a Scribd company logo
design
[unbounded]
may the fourth be with you
Great design
moves technology to
an art form.
Hello, my name is
Sudhindra
Venkatesha Murthy
• FOUNDER & CEO, DESIGN.UNBOUNDED
• EX-CHIEF DESIGN OFFICER, IBM INDIA
• EX EXPERIENCE DESIGN DIRECTOR, SAPIENTNITRO
AUTHORED ARTICLES ON EXPERIENCE DESIGN IN MAINSTREAM MEDIA
SPEAKER ON DESIGN IN MAJOR CONFERENCES
AUTHOR OF “DESIGN IS PROBLEM SOLVING—IN MORE
WAYS THAN ONE” IN “UX STORYTELLERS”
AUTHOR OF THE NEWLY RELEASED BOOK “DESIGN CHRONICLES”
are we
humans
or trans-humans?
connected devices
Aware
Learn
Informed
Leave a trail
connected devices
art form
art form
art form
technology
offers possibilities
Bridging the Divide
(political, medical, economical)
Death of Distance
possibilities
Experience is the Brand
combinatorial; exponential; interdependent
role of
design thinking
Empathy Define Ideate Prototype Test
What Is What If What Wows What Works
The Design Mindset
Beginner’s
Mind
Creative
Confidence
Empathy
Embrace
Ambiguity
Make It Mindfulness
Learn from
Failure
Iterate, Iterate
Iterate
Optimism
Progress
vs Perfection
Depth
Thinking
be comfortable with chaos
Humans above technology
design thinking connects
people, purpose and goals
thank you
@sudhindra
in.linkedin.com/in/sudhindrav
sudhindra@designunbounded.com.au

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