This document discusses design for social impact (DFSI) and Kshitiz Anand's work in this area. It provides an introduction to DFSI, noting its importance in expanding the design industry's reach into the social sector. Examples are given of how DFSI is progressing through leading design firms and foundations supporting social entrepreneurship. The challenges of DFSI are also discussed, such as addressing issues like illiteracy and cultural signifiers. Kshitiz Anand's organization, Deskala, works to promote DFSI through workshops, partnerships, field research, and creating social innovations.

1. Kshitiz Anand Design Presentations and Talks| 2009-2010 www.kshitizanand.com Design for Social Impact (Exploring newer areas of Design application) www.deskala.com

2. About Me Co-founder Deskala Founder Happy Horizon Studios Freelance User Experience Consultant Freelance Photographer Social Entrepreneur Pick Me, Click Me, Educate Me! MS, Indiana University, May 2009 HCI Design Motorola Corporation, Chicago, 2008 Mobile Interaction Design Infosys Technologies Limited, 2005-2007 Interaction Design Usability Visual Design BDes, IIT Guwahati, May 2005 Communication Design

3. Introduction The Need The Evidences DFSI in the context for India Digital Design Innovation: The challenges and way ahead

4. What is Design for Social Impact?

5. Design Social Impact Of Products Services System On Individuals Groups of people The society Which is Immediate Over a period of time Context being Work Places Social Issues Environmental Issues Economic Issues Of Products Interfaces Services Systems Online / Offline By Understanding People Human needs Experience Through Design Research Social Innovations

6. The Need: Why is DFSI important?

7. Expanding Reach of design industry into Social Sector

8. Evidences: How is DFSI progressing?

9. Leading Design Firms Creating Impact through Design

10. Support from Various Foundations Worldwide

11. Organizations Supporting Social Entrepreneurship

12. Focus in the academia on the social sector

13. In India Design Matters like Never Before!

14. The ever expanding reach of technology

15. Almost 70% of India’s population is Rural!

16. Potential at the Bottom of the Pyramid

17. Where do designers fit in?

18. In particular … Where does Interaction Design, HCI, User Experience Design fit in? How can we ensure more creative professionals fit into this larger context?

19. Digital Design Innovation- a Potential Technology Expanse Emerging Markets and needs The power of Web and online media

20. The Challenges: Why is DFSI difficult?

21. How do you take care of issues like illiteracy?

22. Focusing on one issue. How do you identify your core?

23. How do you take care of the Cultural Signifiers?

24. Who are the stakeholders?

25. Understanding different point of views

26. Conducting research on field

27. Example

28. www.pickme-clickme-educateme.org Balancing the information with the visuals

29. A theoretical (design) base for the project

30. A Picture is worth a thousand words

31. Using appropriate information visualization tools

32. Maintaining Transparency

33. www.freerice.org

34. What we do at Deskala?

35. Conduct Design Thinking Workshops and Seminars at academic institutions and corporate houses

36. Partnered with organizations to evangelize Design for Social Impact

37. Conduct on field Design Research Activities

38. Live on identifying and creating social innovations

39. info@kshitizanand.com|twitter.com/kshitiz Thank You Questions?