This was presented by me during the session 'Future of Online Engagement, Content Marketing & Lead Generation' at the Social Media Week 2014, Bangalore

1. Future of Online Engagement,
Content Marketing
& Lead Generation

2. Traditional Marketing Speaks At People, Content Marketing
Speaks With People ~ Doug Kessler
The best way to persuade people is with your ears – by
listening to them ~ Dean Rusk, Former U.S. Secretary of State
Your goal should be to own quality time in your customer's
inbox ~ Drew Davis, Brandscaping
The future of Content Marketing is in your hands ~ David
Hahn, LinkedIn

3. Buyer’s Life Cycle
Awareness
Consideration
Decision
Loyalty

4. Content Is NOT about BLOG posts anymore
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Articles
Blog Posts
E-Books
Brochures
Case Studies
Demo Kits
E-mail
Mobile Content
Images
Information Guides
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Research/Partner Reports
Microsites/Webpages
Online courses
Podcasts
Video casts
Presentations
Press Releases
Product Data Sheets
Reference Guides
Resource Libraries
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FAQs
Surveys
Infographics
Videos
Webinars/Hangouts
Influencer Content
Whitepapers
Widgets
Workbook
Cheat Sheets

5. Effective Content Marketing Tactics
Source: CMI/MarketingProfs

6. Creating Great & Successful Content
Engage Emotionally
Create Visibility
Amplify
Re-use
Help Your Customer

7. Tools You Should Consider Using..

8. Metrics
Consumption
Engagement
Amplification
Conversions/Goals

9. The Future Is….
Deliver Personalized
Experience
Differentiate Noise Vs. Signal
Be Agile & Sustainable
Target Precisely
Stand Out From The Crowd
Get Ready To Be Trusted Or
Busted

10. Key To Success is…