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Blogging 101 webinar 7.13.10


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Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.

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Blogging 101 webinar 7.13.10

  1. 1. Blogging 101 Grow Your Business through Blogging with Maisha Walker President, message medium “The Internet Strategist” Inc. magazine Sponsored by:
  2. 2. <ul><li>13 Year Internet Strategist </li></ul><ul><ul><li>Started programming at 9 years old </li></ul></ul><ul><ul><li>Background in Finance & Direct Marketing </li></ul></ul><ul><li>Published Author & Columnist </li></ul><ul><ul><li>Inc. magazine’s “The Internet Strategist” </li></ul></ul><ul><ul><li>Published book author </li></ul></ul><ul><ul><li>“ Web Site Fundamentals for Entrepreneurs” </li></ul></ul><ul><li>Expert Media Source </li></ul><ul><ul><li>Wall St. Journal, Entrepreneur, Business Week </li></ul></ul><ul><li>Lecturer, Speaker & Trainer </li></ul><ul><ul><li>Princeton University, Columbia University </li></ul></ul>Maisha Walker, President & Founder “ Maisha Walker has so much experience that she is like a computer cyberspace encyclopedia! ” -- a happy student
  3. 3. <ul><li>Now… I help businesses Create & Control their Digital Presence </li></ul><ul><li>Internet Marketing Plans, Consultations & Training </li></ul><ul><li>Web site design, development & maintenance </li></ul><ul><li>Internet marketing implementation </li></ul><ul><ul><li>Internet Marketing Plans </li></ul></ul><ul><ul><li>Search Engine Optimization & Advertising </li></ul></ul><ul><ul><li>Social Media Marketing & Blogging </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Link Building and Online PR </li></ul></ul><ul><ul><li>Site Usability & Heuristics </li></ul></ul><ul><ul><li>Conversion Analysis </li></ul></ul>what is message medium?
  4. 4. Our Goals for Today Get a free blogging white paper
  5. 5. Our Goals for Today Get a free blogging white paper Learn to Leverage Blogging
  6. 6. Our Goals for Today Get a free blogging white paper Learn to Leverage Blogging Get Answers
  7. 7. Do you Have a Web site? Do you have a blog? Answer to the right Don’t forget to click the submit button! Do you have a Web Site or Blog?
  8. 8. <ul><li>How is a blog different from a Web Site? </li></ul><ul><li>Chronological/Real Time </li></ul><ul><li>Education vs. selling </li></ul><ul><li>Personal – identifies writer/voice </li></ul><ul><li>2-way Interaction – encourages participation </li></ul>Blog vs. Web Site
  9. 9. What can you do with a blog? <ul><li>What can you do with your blog? </li></ul><ul><li>Publish content called “posts” (text, images, video and audio) </li></ul><ul><li>Enable & moderate comments from visitors </li></ul><ul><li>Publish RSS Feeds </li></ul><ul><li>Configure appearance & layout </li></ul><ul><li>Track statistics </li></ul><ul><li>Sell advertising space </li></ul><ul><li>Automatically publish to an email list </li></ul>
  10. 10. <ul><li>How can a blog help my business? </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Leads </li></ul><ul><li>Sales/eCommerce </li></ul>Blog vs. Web Site
  11. 11. <ul><ul><ul><li>Benefits of Blogging </li></ul></ul></ul>Why Blog? <ul><li>Intimacy </li></ul><ul><li>Building Community </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Market Research </li></ul><ul><li>Credibility </li></ul><ul><li>Differentiation </li></ul><ul><li>Networking </li></ul><ul><li>Customer Loyalty & Customer Service </li></ul><ul><li>Share Case Studies </li></ul><ul><li>Reusable Content </li></ul><ul><li>Consistent Presence </li></ul><ul><li>Advertising Revenue </li></ul>
  12. 12. <ul><ul><ul><li>Generally 4 Things to Consider </li></ul></ul></ul>Should I Blog? <ul><li>Goals </li></ul><ul><li>Topics </li></ul><ul><li>Ability to market </li></ul><ul><li>Technology </li></ul>
  13. 13. Should I Blog? <ul><li>What makes good content? </li></ul><ul><li>Unique Topic </li></ul><ul><li>Topics broad enough </li></ul><ul><li>Unique Voice/Personal Style </li></ul>
  14. 14. <ul><ul><ul><li>You Must Spend Time Marketing Your Blog </li></ul></ul></ul>Should I Blog? <ul><li>Email </li></ul><ul><li>Twitter / Facebook / LinkedIn </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Commenting on Other People’s Posts </li></ul><ul><li>Guest Blogging </li></ul><ul><li>Cross-Marketing on your Web site </li></ul><ul><li>Link Building </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Offline Marketing </li></ul><ul><li>Reading Site Statistics </li></ul><ul><li>Good Design </li></ul><ul><li>Good, Unique Content </li></ul>
  15. 15. <ul><ul><ul><li>Self-hosted blog vs. free blog </li></ul></ul></ul>Should I Blog? Free ( No Cost No Software Maintenance Limited Designs Limited Plugins Cannot Sell Ads Limited Ownership Limited Customer Service Shared Branding Self Hosted (WordPress install) Monthly Hosting Cost Software Maintenance Cost Full Design Control Full Plugin Control Can Generate Ad Revenue Full Control/Ownership Paid Customer Service Only Your Brand
  16. 16. More Resources Read my Inc. Magazine Column “The Internet Strategist” Attend an Upcoming Event or Class <ul><ul><ul><li>To Reach Me </li></ul></ul></ul>Maisha Walker: [email_address]