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New Media
Cynthia Closkey, Big Big Design

Leadership Butler County, 16 November 2012
The Internet and the Web
Cynthia Closkey, Big Big Design

Leadership Butler County, 16 November 2012
http://www.evolutionoftheweb.com/
Facebook
Facebook ads let you target your message by demographics quite precisely
How’s your website doing right now?
How’s your website doing right now?
How’s your website doing right now?
Have a website

• Keep it simple


• Focus on what visitors want
  to know, not on what you want
  to tell them


• Keep it up-to-date


• Sound human;
  avoid jargon & marketing-speak
Make sure your
website can be found
• Make it search-engine friendly

• List your location on web maps

• Link to your site everywhere
Make sure it works
on mobile devices

• Images and content load
  perfectly in less than 5 seconds


• Readable without zooming


• Thumb-friendly,
  easy to navigate


• Phone number and
  map/directions quick to find


• More: http://howtogomo.com
Find out which social
networks your
customers use
• Focus your resources
  where they matter most

• At least be ready
  in case something blows up
Make your web presence worth connecting with
• Figure out what has value to your customers/audience

• Experiment to see what works

• Make your website and social pages a priority
  • Don’t hand off your web presence to an intern
Cynthia Closkey
ccloskey@bigbigdesign.com
Twitter: @cynthiacloskey

Big Big Design
www.bigbigdesign.com
724.602.2332
Photo credits

• Lively garden: http://www.flickr.com/photos/wonderlane/5735695389/


• Abandoned restaurant: http://www.flickr.com/photos/chr1sp/3997022255/


• Storefront: http://www.flickr.com/photos/kneoh/5599759100/


• Hiding cat: http://www.flickr.com/photos/asurroca/40300186/


• Crowds: http://www.flickr.com/photos/silvermarquis/7937409770/


• Coffee: http://www.flickr.com/photos/epsos/8097327748/

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What's new in "New Media" in 2012

  • 1. New Media Cynthia Closkey, Big Big Design Leadership Butler County, 16 November 2012
  • 2. The Internet and the Web Cynthia Closkey, Big Big Design Leadership Butler County, 16 November 2012
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13. Facebook ads let you target your message by demographics quite precisely
  • 14. How’s your website doing right now?
  • 15. How’s your website doing right now?
  • 16. How’s your website doing right now?
  • 17. Have a website • Keep it simple • Focus on what visitors want to know, not on what you want to tell them • Keep it up-to-date • Sound human; avoid jargon & marketing-speak
  • 18. Make sure your website can be found • Make it search-engine friendly • List your location on web maps • Link to your site everywhere
  • 19. Make sure it works on mobile devices • Images and content load perfectly in less than 5 seconds • Readable without zooming • Thumb-friendly, easy to navigate • Phone number and map/directions quick to find • More: http://howtogomo.com
  • 20. Find out which social networks your customers use • Focus your resources where they matter most • At least be ready in case something blows up
  • 21. Make your web presence worth connecting with • Figure out what has value to your customers/audience • Experiment to see what works • Make your website and social pages a priority • Don’t hand off your web presence to an intern
  • 22. Cynthia Closkey ccloskey@bigbigdesign.com Twitter: @cynthiacloskey Big Big Design www.bigbigdesign.com 724.602.2332
  • 23. Photo credits • Lively garden: http://www.flickr.com/photos/wonderlane/5735695389/ • Abandoned restaurant: http://www.flickr.com/photos/chr1sp/3997022255/ • Storefront: http://www.flickr.com/photos/kneoh/5599759100/ • Hiding cat: http://www.flickr.com/photos/asurroca/40300186/ • Crowds: http://www.flickr.com/photos/silvermarquis/7937409770/ • Coffee: http://www.flickr.com/photos/epsos/8097327748/

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