Manish Singhal, Chief Saarthi
Saarthi Integrated Consulting LLP
www.saarthiconsulting.com
                            ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
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 Different modes of funding available
 Choosing the right investment for your
 business
 Primer on Valuations & term sheets
 Company Structure & Legalities
 Q&A



             ©	
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Source: Wikipedia
©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
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  rights	
  reserved	
  
Type	
  of	
   Advantages	
                                                              Disadvantages	
  
Funding	
  




                        ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
  All	
  rights	
  reserved	
  
Type	
  of	
   Advantages	
                                                                    Disadvantages	
  
Funding	
  
FFFF	
  /	
     Entrepreneurs	
  free	
  to	
  use	
                                           Limited	
  advisory.	
  Only	
  
Angel	
         money.	
  Typically	
  the	
  only	
                                           monetary	
  help.	
  Equity	
  
                risk	
  capital	
  available	
  in	
  pre-­‐                                   Dilu5on	
  can	
  be	
  heavy	
  if	
  not	
  
                revenue	
  stage	
                                                             handled	
  right	
  




                              ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
  All	
  rights	
  reserved	
  
Type	
  of	
   Advantages	
                                                                    Disadvantages	
  
Funding	
  
FFFF	
  /	
     Entrepreneurs	
  free	
  to	
  use	
                                           Limited	
  advisory.	
  Only	
  
Angel	
         money.	
  Typically	
  the	
  only	
                                           monetary	
  help.	
  Equity	
  
                risk	
  capital	
  available	
  in	
  pre-­‐                                   Dilu5on	
  can	
  be	
  heavy	
  if	
  not	
  
                revenue	
  stage	
                                                             handled	
  right	
  
VC	
            Larger	
  chunks.	
  Advice	
                                                  Dilu5on,	
  Corporate	
  Structure	
  




                              ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
  All	
  rights	
  reserved	
  
Type	
  of	
   Advantages	
                                                                    Disadvantages	
  
Funding	
  
FFFF	
  /	
     Entrepreneurs	
  free	
  to	
  use	
                                           Limited	
  advisory.	
  Only	
  
Angel	
         money.	
  Typically	
  the	
  only	
                                           monetary	
  help.	
  Equity	
  
                risk	
  capital	
  available	
  in	
  pre-­‐                                   Dilu5on	
  can	
  be	
  heavy	
  if	
  not	
  
                revenue	
  stage	
                                                             handled	
  right	
  
VC	
            Larger	
  chunks.	
  Advice	
                                                  Dilu5on,	
  Corporate	
  Structure	
  
Private	
       Very	
  large	
  chunks	
                                                      Mainly	
  available	
  to	
  large	
  
Equity	
                                                                                       businesses	
  




                              ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
  All	
  rights	
  reserved	
  
Type	
  of	
   Advantages	
                                                                    Disadvantages	
  
Funding	
  
FFFF	
  /	
     Entrepreneurs	
  free	
  to	
  use	
                                           Limited	
  advisory.	
  Only	
  
Angel	
         money.	
  Typically	
  the	
  only	
                                           monetary	
  help.	
  Equity	
  
                risk	
  capital	
  available	
  in	
  pre-­‐                                   Dilu5on	
  can	
  be	
  heavy	
  if	
  not	
  
                revenue	
  stage	
                                                             handled	
  right	
  
VC	
            Larger	
  chunks.	
  Advice	
                                                  Dilu5on,	
  Corporate	
  Structure	
  
Private	
       Very	
  large	
  chunks	
                                                      Mainly	
  available	
  to	
  large	
  
Equity	
                                                                                       businesses	
  
Debt	
          No	
  equity	
  dilu5on	
                                                      Typically	
  requires	
  	
  collaterals;	
  
                                                                                               Ability	
  to	
  repay	
  EMIs	
  



                              ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
  All	
  rights	
  reserved	
  
Type	
  of	
   Advantages	
                                                                    Disadvantages	
  
Funding	
  
FFFF	
  /	
     Entrepreneurs	
  free	
  to	
  use	
                                           Limited	
  advisory.	
  Only	
  
Angel	
         money.	
  Typically	
  the	
  only	
                                           monetary	
  help.	
  Equity	
  
                risk	
  capital	
  available	
  in	
  pre-­‐                                   Dilu5on	
  can	
  be	
  heavy	
  if	
  not	
  
                revenue	
  stage	
                                                             handled	
  right	
  
VC	
            Larger	
  chunks.	
  Advice	
                                                  Dilu5on,	
  Corporate	
  Structure	
  
Private	
       Very	
  large	
  chunks	
                                                      Mainly	
  available	
  to	
  large	
  
Equity	
                                                                                       businesses	
  
Debt	
          No	
  equity	
  dilu5on	
                                                      Typically	
  requires	
  	
  collaterals;	
  
                                                                                               Ability	
  to	
  repay	
  EMIs	
  
IPO	
           Typically	
  highest	
  valu5on	
                                              Equity	
  dilu5on;	
  market	
  risks	
  

                              ©	
  Copyright	
  Saarthi	
  Integrated	
  Consul5ng	
  LLP.	
  All	
  rights	
  reserved	
  
 Think through on which investment is right
 for you
   Milestone based capital plan
     •  Raise only as much as you need to get to the next
        milestone




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  Copyright	
  Saarthi	
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  LLP.	
  All	
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  reserved	
  
2.5	
                                                                                                                  2.5	
  
                            Valua5on	
  
                            %	
  Equity	
  Dilu5on	
  
                    2	
                                                                                                                 2.0	
  




                                                                                                                                                  Equity Dilution (%)
                 1.5	
                                                                                                                  1.5	
  
Valuation (CR)




                    1	
                                                                                                                 1.0	
  
                                                                                                                                       100%


                 0.5	
                                                                                                                 0.5	
  
                                                                                                                                       50%


                    0	
                                                                                                                 0.0	
  
                                                           Time



                                       ©	
  Copyright	
  Saarthi	
  Integrated	
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  LLP.	
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 For cash-flow businesses, debt capital is a
 great option



        Better money is the customer!




              ©	
  Copyright	
  Saarthi	
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  LLP.	
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 “Worth” of the company typically ascertained
 while raising capital
 More of an art rather than science
 Determines the % dilution the entrepreneur
 will go through while raising money




              ©	
  Copyright	
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  LLP.	
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 Investor wants to invest 1CR for 20% of the
 company
   Post Money Valuation = 1CR / 20% = 5 CR
   Pre Money Valuation = 5CR – 1CR = 4CR
 Investor wants to invest 1CR for a 4CR pre-
 money valuation
   Post Money Valuation = 1CR + 4CR = 5CR
   % of the company = 1CR / 5CR -= 20%


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  Saarthi	
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  LLP.	
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 Models for Valuation
   Discounted Cash Flow (DCF)
     •  Forecast several years of revenue & expenses
     •  Discount the resulting cash flow back to the present
        using a expected rate of return
   Cost-To-Recreate Model
     •  An estimate of what it would cost to duplicate the
        venture
     •  Make vs Buy decision thinking


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  Saarthi	
  Integrated	
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  LLP.	
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  rights	
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 Models for Valuation
   Market Multiple Model
     •  Most commonly used
     •  Value the company by looking at recent sales or
        offerings of comparable companies and then using a
        multiple to adjust
     •  Typically 3x to 5x of projected revenues




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  Saarthi	
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  LLP.	
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 VCs can go by their targets
 They are typically looking at 10x return
 Calculate how much further dilution the
 company will go through to get to that target
 They plan for that dilution upfront and ask
 for higher stake


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  Saarthi	
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  LLP.	
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 Early stage companies are difficult to value
 Deferred valuation tied to next event of
 funding
 Typically a discount on valuation is given




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 Management typically holds common stocks
 Professional investors, both angels and
 venture capitalists, take preferred stock
   More control over decisions
   Better economic terms
 Interests of common stocks and preferred
 stocks needs to be negotiated in the term
 sheet agreement
   Ecomonic & Control Interests
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 Liquidation Preference
   In the event of sale / liquidation, preferred stock
    holders are entitled for a pre-determined return
    before common stock holders
   Participating clause further allows the preferred
    stock holders to get further returns on pro-rata
    basis
   If there is not enough cash, the preferred clause
    can take the founders with no returns

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 Anti – Dilution
   Clause comes into play when there is a down-
    round and the first round investor has to protect
    his interests
   Full Ratchet & Weighted Average
   Pay-to-play clause can help the founders get
    further investments from the original investors




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 Future Participation in Financing / Sale
   Right of First Offer – Preferred Stock holders get
    the first right to participate. Can limit the
    founders to get investors who can add more
    value
 Drag-Along Rights
   Investors can force the sale of the company
 Tag-Along Rights
   Management agrees not to sell without giving
    investors a right for pro-rata participation in sale
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 Board Composition
   Voting (Director)
   Non-Voting positions (Observer, Advisory)
   Investor Seat vs Majority by founders
 Veto Rights
   Majority of the items … Joint bank account
 Investor Rights
   Reports, Appointment of Auditors (internal &
    external)
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 Legal & Accounting Fees
   Mostly all investors put the burden of the legal
    fees on the entrepreneur. Can negotiate some
    overall caps
 No Shop
   This prevents entrepreneurs from shopping
    around with other investors while the dialogue is
    on. Time period can range from a few weeks to a
    few months.
 Due Diligence
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 For equity investments, private limited is the
 only feasible company structure
   Proprietary, Partnerships, LLPs are not suitable
 Clean equity structure
   Avoid too many minority stake holders
 Intellectual Property
   Clear unambiguous records of IP developed in-
    house
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 Investment is not a zero sum game
   Approach it with a win-win attitude
 Negotiate for protecting your long term
 interests
 Lean towards smart money, only money is
 not so good, good advice, good contacts also
 worth their weight in gold
 Building a solid business is the best way of
 attracting investments
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Albert Einstein was on a train. He could not
  locate his ticket. The conductor approached
  him and said, “ Everyone knows you around
  here. I am sure your office can buy you
  another ticket”
Einstein replied, “I am not worried about the
  money, I need to find out where I am
  going!”

                                                                                           From “Art of the Start”
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manish@saarthiconsulting.com
www.saarthiconsulting.com
   www.facebook.com/saarthiconsulting
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Funding Fundamentals

  • 1.
    Manish Singhal, ChiefSaarthi Saarthi Integrated Consulting LLP www.saarthiconsulting.com ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 2.
     Different modes offunding available  Choosing the right investment for your business  Primer on Valuations & term sheets  Company Structure & Legalities  Q&A ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 3.
    Source: Wikipedia ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 4.
    Type  of  Advantages   Disadvantages   Funding   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 5.
    Type  of  Advantages   Disadvantages   Funding   FFFF  /   Entrepreneurs  free  to  use   Limited  advisory.  Only   Angel   money.  Typically  the  only   monetary  help.  Equity   risk  capital  available  in  pre-­‐ Dilu5on  can  be  heavy  if  not   revenue  stage   handled  right   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 6.
    Type  of  Advantages   Disadvantages   Funding   FFFF  /   Entrepreneurs  free  to  use   Limited  advisory.  Only   Angel   money.  Typically  the  only   monetary  help.  Equity   risk  capital  available  in  pre-­‐ Dilu5on  can  be  heavy  if  not   revenue  stage   handled  right   VC   Larger  chunks.  Advice   Dilu5on,  Corporate  Structure   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 7.
    Type  of  Advantages   Disadvantages   Funding   FFFF  /   Entrepreneurs  free  to  use   Limited  advisory.  Only   Angel   money.  Typically  the  only   monetary  help.  Equity   risk  capital  available  in  pre-­‐ Dilu5on  can  be  heavy  if  not   revenue  stage   handled  right   VC   Larger  chunks.  Advice   Dilu5on,  Corporate  Structure   Private   Very  large  chunks   Mainly  available  to  large   Equity   businesses   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 8.
    Type  of  Advantages   Disadvantages   Funding   FFFF  /   Entrepreneurs  free  to  use   Limited  advisory.  Only   Angel   money.  Typically  the  only   monetary  help.  Equity   risk  capital  available  in  pre-­‐ Dilu5on  can  be  heavy  if  not   revenue  stage   handled  right   VC   Larger  chunks.  Advice   Dilu5on,  Corporate  Structure   Private   Very  large  chunks   Mainly  available  to  large   Equity   businesses   Debt   No  equity  dilu5on   Typically  requires    collaterals;   Ability  to  repay  EMIs   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 9.
    Type  of  Advantages   Disadvantages   Funding   FFFF  /   Entrepreneurs  free  to  use   Limited  advisory.  Only   Angel   money.  Typically  the  only   monetary  help.  Equity   risk  capital  available  in  pre-­‐ Dilu5on  can  be  heavy  if  not   revenue  stage   handled  right   VC   Larger  chunks.  Advice   Dilu5on,  Corporate  Structure   Private   Very  large  chunks   Mainly  available  to  large   Equity   businesses   Debt   No  equity  dilu5on   Typically  requires    collaterals;   Ability  to  repay  EMIs   IPO   Typically  highest  valu5on   Equity  dilu5on;  market  risks   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 10.
     Think through onwhich investment is right for you  Milestone based capital plan •  Raise only as much as you need to get to the next milestone ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 11.
    2.5   2.5   Valua5on   %  Equity  Dilu5on   2   2.0   Equity Dilution (%) 1.5   1.5   Valuation (CR) 1   1.0   100% 0.5   0.5   50% 0   0.0   Time ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 12.
     For cash-flow businesses,debt capital is a great option Better money is the customer! ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 13.
     “Worth” of thecompany typically ascertained while raising capital  More of an art rather than science  Determines the % dilution the entrepreneur will go through while raising money ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 14.
     Investor wants toinvest 1CR for 20% of the company  Post Money Valuation = 1CR / 20% = 5 CR  Pre Money Valuation = 5CR – 1CR = 4CR  Investor wants to invest 1CR for a 4CR pre- money valuation  Post Money Valuation = 1CR + 4CR = 5CR  % of the company = 1CR / 5CR -= 20% ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 15.
     Models for Valuation  Discounted Cash Flow (DCF) •  Forecast several years of revenue & expenses •  Discount the resulting cash flow back to the present using a expected rate of return  Cost-To-Recreate Model •  An estimate of what it would cost to duplicate the venture •  Make vs Buy decision thinking ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 16.
     Models for Valuation  Market Multiple Model •  Most commonly used •  Value the company by looking at recent sales or offerings of comparable companies and then using a multiple to adjust •  Typically 3x to 5x of projected revenues ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 17.
     VCs can goby their targets  They are typically looking at 10x return  Calculate how much further dilution the company will go through to get to that target  They plan for that dilution upfront and ask for higher stake ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 18.
     Early stage companiesare difficult to value  Deferred valuation tied to next event of funding  Typically a discount on valuation is given ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 19.
     Management typically holdscommon stocks  Professional investors, both angels and venture capitalists, take preferred stock  More control over decisions  Better economic terms  Interests of common stocks and preferred stocks needs to be negotiated in the term sheet agreement  Ecomonic & Control Interests ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 20.
     Liquidation Preference  In the event of sale / liquidation, preferred stock holders are entitled for a pre-determined return before common stock holders  Participating clause further allows the preferred stock holders to get further returns on pro-rata basis  If there is not enough cash, the preferred clause can take the founders with no returns ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 21.
     Anti – Dilution  Clause comes into play when there is a down- round and the first round investor has to protect his interests  Full Ratchet & Weighted Average  Pay-to-play clause can help the founders get further investments from the original investors ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 22.
     Future Participation inFinancing / Sale  Right of First Offer – Preferred Stock holders get the first right to participate. Can limit the founders to get investors who can add more value  Drag-Along Rights  Investors can force the sale of the company  Tag-Along Rights  Management agrees not to sell without giving investors a right for pro-rata participation in sale ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 23.
     Board Composition  Voting (Director)  Non-Voting positions (Observer, Advisory)  Investor Seat vs Majority by founders  Veto Rights  Majority of the items … Joint bank account  Investor Rights  Reports, Appointment of Auditors (internal & external) ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 24.
     Legal & AccountingFees  Mostly all investors put the burden of the legal fees on the entrepreneur. Can negotiate some overall caps  No Shop  This prevents entrepreneurs from shopping around with other investors while the dialogue is on. Time period can range from a few weeks to a few months.  Due Diligence ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 25.
     For equity investments,private limited is the only feasible company structure  Proprietary, Partnerships, LLPs are not suitable  Clean equity structure  Avoid too many minority stake holders  Intellectual Property  Clear unambiguous records of IP developed in- house ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 26.
     Investment is nota zero sum game  Approach it with a win-win attitude  Negotiate for protecting your long term interests  Lean towards smart money, only money is not so good, good advice, good contacts also worth their weight in gold  Building a solid business is the best way of attracting investments ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 27.
    Albert Einstein wason a train. He could not locate his ticket. The conductor approached him and said, “ Everyone knows you around here. I am sure your office can buy you another ticket” Einstein replied, “I am not worried about the money, I need to find out where I am going!” From “Art of the Start” ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • 28.
    manish@saarthiconsulting.com www.saarthiconsulting.com www.facebook.com/saarthiconsulting ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved