Deal Evaluation
Backing Ventures in Deep Tech creating 10x differentiated businesses
May 2020
Roopan	Aulakh	
Managing	Director,	pi	Ventures
Agenda
Process	
Evaluation	Criteria	
Case	Study
Evaluation Process
Follow Up
First Take
Deep Dive
16.9%
6.5%
5.9%
First Call/Meeting
IC Note 1.3%
Portfolio
1%
Evaluation Criteria
Problem
statement
Market
Product/
Tech
TeamDefensibility
Competitive
Landscape
Scalability
• Must have vs good to have
• Validation
• Market size
• Understanding the market
• Market forces (Headwinds/
Tailwinds)
• Market readiness/timing
• Regulations
• Evolution
• Global or India
Opportunities
Risks
• IP
• AI first/second
• Data
• Differentiation
• Stage
• Product Market fit
• Expertise/Skills
• Scalability of the founders
• Passion
• Founder dynamics
• Value system
• Gaps in Founders and founding
team
• Culture
• Data moats
• Network effects
• Barriers to entry
• Switching costs
• How competitive is the space
• Alternatives
• Competitive advantage
• Sustainable advantage
• Exponential growth
• GTM and business model
• Existing traction
• Adoption potential
• Capital efficiency
• Unit economics
• Burn
• Margins
• Potential for cost reduction
• Pricing
• Financial model
Economics
Backing 10x
differentiated
businesses
• Potential acquirers
• Exit value
Exit
potential
Understanding the Market
Market Type
Old Market New Market
New Product
Old Product
Ripe for Commercialisation
Takes effort, time and
money to create a new
market
Crowded Space Business Model Innovation
Market Sizing
Bottomupapproach
Topdownapproach
Market
Size ($)
# in
Segment 1
Price ($)
Segment 2
$
Segment 1
$
# in
Segment 2
Price ($)
Use	more	than	one	approach
Market	evolves	with	time	-	can	shrink	or	expand		
Large	market	(>$B)	
Goal	is	to	get	the	right	range,	rather	than	the	exact	#	
TAM	vs	SAM
Identify relevant segment
# of potential customers
How much will the customer pay
The Analysis
Asking	the	right	questions
Will	not	have	all	the	answers
No	deal	will	be	green	across	all	the	criteria
Gut/instinct	and	conviction
Develop	your	own	approach
Connecting the dots..
Case Study
Company	Recap	
Initial	Thoughts	
First	Take	
Sample	IC	Note
Team pi
Thank You!

Deal Evaluation