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Deal Sourcing
by
Pratim Pathak, Associate @ pi Ventures
@pratim_pathak1
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Process of creating a pipeline of startups basis a firm’s investment
strategies/thesis, from a universe of existing startups and entrepreneurs
• Deal Flow • Deal Sourcing • Outbound • Inbound
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Pacing @ 1000 meetings/year, it’d take us 100k years to
cover one cohort!
This creates both, a unique opportunity and a problem
*https://get2growth.com/how-many-startups/
~100mn startups/year* ~500mn entrepreneurs, globally*
Numbers don’t lie (?)
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`
All startups
Deep-tech
Stage/Ticket size
Sweet-spot
India Connect
Historical data
A VC’s Sourcing Venn
Diagram
• Quantitative/Objective
• Measurable
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• Patterns
• Heuristics
• Qualitative Metrics
• Subjective Aspects
• Feedback Loop
• Fine-tuning
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Directly to founders Social-media Platforms Incubators/Accelerators InvestorsTools/Software
One way of creating a healthy pipeline of companies,
is to go Outbound..
Secondary Primary
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..What if, like any other marketing problem, we could turn
this, to Inbound?
^NETWORK!
Leveraging diversity in the Investment
Team
Events/Conferences
Blogs/Thought-leadership
Articles
Mentoring/helping Founders Doing great deals!
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Inbound-
Network
25%
Inbound-
Cold
21%
Referral
17%
Investment
Banker
10%
Outbound
19%
Outbound-
Tool
8%
Oubound
35%
Inbound
65%
Inbound/Referral
71%
Outbound
29%
All Companies Met So Far AI First Companies
Source split for..
Deep-dive Portfolio
Inbound/Referral
100%
Substantial majority of our deal flow across different stages has been some form of
inbound or referral
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Coverage
(#Startups that raised ₹)
(#Startups that raised ₹)
U
(#Startups met before they raised ₹)
=
• Funding news from public databases (Inc42, Yourstory, LinkedIn, Tracxn etc)
• Filtering out what’s relevant, basis DeepTech/AI/Stage/Funding amount etc
• List of all startups met so far (~1350 for pi Ventures)
• Good metric to evaluate how effective deal sourcing is
• Repeated quarterly
%
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Re–Sourcing is a great Resource
Met/Evaluated but have
passed
100+ companies to stay
connected with, at scale Need to resurrect conversations
Brand-recall Hit PMF/Tech progress Environment change, Behavior shifts,
Tailwinds
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Quick Takeaways:
• Inbound is crucial, but outbound is important too!
• Idea is having access to the best entrepreneurs
• Coverage is important
• Qualitative/Quantitative learnings should feed back to learning
• Help founders, selflessly
• Reputation vs Brand
• Whenever get an opportunity, source!
If you can help introduce to 4 deep-tech companies by name from your network!
(Helpful, but highly optional)
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Thank you,
Happy Sourcing!

Session 6: Deal Sourcing