Facebook for Business

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These are the slides used for a 1 hour overview presentation by Bettina Horvath, explaining to business owners how to effectively use the platform as a business owner.
www.mybizperforms.com

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  • all separate components make the big goal: being effective = bringing results\n\nnext: Facebook mission\n
  • next: amusement park\n
  • non-profit | non-profit | profit\n\nnext: purpose of a page\n
  • make connections\nbuild relationships with your prospects/users/clients\n\nnext: Strategy\n
  • know your business\nknow your customers\nknow your goals\n\nnext: design your page\n
  • next: first impressions matter\n
  • I took my Dad to the mall the other day to buy some new shoes (he is 66).We decided to grab a bite at the food court. I noticed he was watching a teenager sitting next to him. The teenager had spiked hair in all different colours - green, red, orange, and blue. My Dad kept staring at her. The teenager kept looking and would find my Dad staring every time. When the teenager had had enough, she sarcastically asked: “What's the matter old man, never done anything wild in your life?” Knowing my Dad, I quickly swallowed my food so that I would not choke on his response; In classic style he responded without batting an eyelid ..“Got stoned once and made love to a parrot. I was just wondering if you were my daughter."\nNEXT: anatomy of a page\n
  • next: first half of page\n
  • next: 2nd half of page\n
  • next: Planx\n
  • next: Ridgemor\n
  • next: cape wine expo\n
  • next: start the conversation\n
  • example of voice directs in a switchboard system\n\nnext: what to share\n
  • Next: encourage participation\n
  • next: give, give, give\n
  • next: expanding the fanbase\n
  • next: leverage existing marketing\n
  • next: WHY should anybody like your page\n
  • next: things to do (co-promote, tag, website, say hello)\n
  • next: The biggest MYTH\n
  • next: ads & sponsored stories\n
  • next: FB Marketing Campaign\n
  • next: and the whole point of doing all of this is...\n
  • next: list graphic\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • \n
  • Facebook for Business

    1. 1. How to Effectively use for Business
    2. 2. The Facebook Mission Give people the power to share and make the world more open and connected
    3. 3. Facebook Playgrounds Private Profile | Groups | Pages
    4. 4. X$$$Purpose of a Page
    5. 5. StrategyWHAT | WHO | WHY
    6. 6. Desig Your Page n
    7. 7. First Impressions Matter
    8. 8. Anatomyof a Page
    9. 9. Start theCONVERSATIONConversational | Personal | Authentic
    10. 10. What to share?80% News & Information (Content) 20% Marketing/Advertising
    11. 11. Encourage Participation = ENGAGE Stay Transparent
    12. 12. Give, Give, Give Reward fans with special offers
    13. 13. Expanding the Fanbase Getting The LIKE
    14. 14. Leverage existing MarketingWebsite, Flyers, Ads, Banners, Business Cards, Brochures, ...
    15. 15. WHYshould anybody like your page?
    16. 16. Co-promoteTag @Website Like ButtonSay Hello
    17. 17. The biggest Myth:Marketing with/on Facebook is free
    18. 18. Ads &Sponsored Stories
    19. 19. FB Marketing Campaign: Competition driven by Ads & Sponsored stories = lots of new “Likes”
    20. 20. And the whole point of doing all of this is....
    21. 21. LIST
    22. 22. LIS $$$T
    23. 23. Pick the module best suited to your needs.All modules are 3 hours (with 1/2hour interval) hands on training.

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