1.
CROWDFUNDING
guide

2.
1
Anatomy
Of a
Successful
Campaign

3.
CuMULATIVE FUND RAISED
FUNDs Pledged PER DAY
Target

4.
Momentum
Dance Floor Theory:

5.
WHO SUPPORTs A CAMPAIGN?
70% Contacts initiated by THE
Campaign creator
30% OTHERS

6.
2
Before
you
begin

7.
Have a clear goal
research
IDENTIFY INFLUENCERS
Identify your audience good
campaign!
Do the groundwork

8.
Set a target
Calculate costs
measure your network
Be realistic

9.
3
Putting
your
campaign
together

10.
tell a
story
Facts tell stories sell

11.
1
Show you can execute
Use visuals
Be personal and transparent
Demonstrate your passion

12.
Make awesome
rewards

13.
FOCUS GROUPS
NEED ideas?
RESEARCH
KYS = Know YOUR SuPPORTERS

14.
Find sponsors
NEED MORE ideas?
BUNDLe
Set limits
EARLY bird PRICING

15.
4
Ready, set,
launch? ….
NO WAIT!

16.
YOU NEED TO Create
Momentum!

17.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Reach out online & offline
Get Social

18.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Make a landing page!
Start to raise interest!

19.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Secure commitment from
initial Supporters!

20.
5
NOW YOU
CAN
Launch!

21.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
BUILD momentum
Get your initial supporters
to contribute
Launch party!

22.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Update regularly
Prepare templates
Pre-record thank you videos
Schedule Tweets

23.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Final push

24.
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN Manage your community
• Keep you supporters updated
• Answer to questions
• Share issues
…and of course deliver rewards

25.
Delays
Unfulfilled
rewards
Lose
money
Unrealistic
target

26.
Go make something
awesome!
nicola.castelnuovo@crowdonomic.com
@crowdonomic
www.crowdonomic.com