How to Win Customers with Predictive Analytics

•

4 likes•1,503 views

Mark van Rijmenam, global big data influencer and keynote speaker, gave the opening keynote for Seamless Dubai 2016. His keynote provided insights how organisations can win customers for life with predictive analytics.

How to Win your Customer with Predictive
Analytics
Mark van Rijmenam
June 1, 2016

Mark van Rijmenam
Founder
Datafloq
PhD Candidate at UTS
Int’l Big Data Strategist
Author Think Bigger

World’s 2nd most valuable
retailer has no inventory
World’s largest taxi
company has no taxis
World’s largest movie
house has no cinemas
Largest phone company
has no telecom infra
The Data Disruption Is Happening Everywhere!

Intuitive Artificial Intelligence: AlphaGo
beats Lee Sedol 4-1 in the game Go

Algorithms will be our boss, our copywriter,
our assistant and customer service

Associated Press uses algorithms instead
of analysts to write financial reports

Deep Knowledge Ventures has given an
algorithm a seat in the board of directors

Say Hi to Facebook Messenger Bots –
Customer Service of the Future

More insight with data of billions of social
media profiles

Nestlé monitors 2000 brands in real-time
and communicates with customers 24/7

The Quantified-Self: valuable datasets
through wearables

The Nike+ platform delivers valuable
customer insights through wearables

Add location data to know who’s where
and when

The objective: combine all data sets and
use predictive analytics to know customer

Insightsin
stakeholders
Personal PR &
marketing
campaigns
The result: N=1: Personal Communication

What are things you can predict?
churn sentiment support
type CLV sales

Walmart: personalized marketing on
another level…

Scan and Go: predict shopping lists and
target customers in real-time in the store

The Customer cannot become
the victim of Big Data…

4 ethical guidelines
simplicity, transparency, security & privacy

Any organization can and will be hacked; if
you are not hacked, you are not important
enough

Data + Algorithms + Personalization +
Privacy + Security = Customers for Life

Thank you
@vanRijmenam
https://datafloq.com
Available via Amazon

As the year comes to an end, it is time to look ahead to see what the next year will bring us. Now for the 7th year in a row, I offer you my two cents on the most important technology trends for 2019 to help you, and your business, prepare for the next year. As we approach the end of the second decade of this new millennium, technology is evolving faster than ever before. These exponential times will have a profound effect on what it means to be human and how we manage organisations and societies. 2019 will be a year in which technology will improve its grip on society and where competition among countries over AI and quantum supremacy will increase. That is why I would like to call 2019 the Year of Truth. Let’s have a look at the seven technology trends that will dominate 2019.

BDW16 London - Mark van Rijmenam, Datafloq - Big Data is Dead, Long Live Big ...

Big Data Week

Last year, Gartner took Big Data out of the Hype Cycle for Emerging Technologies but that does not mean that Big Data is dead. On the contrary, Big Data has become more important than ever. New technologies enable organisations to do more with data than ever before and it is completely changing how we work and live. In the opening keynote for the 2016 Big Data Week, International Big Data Influencer Mark van Rijmenam shares three trends, including inspiring examples, that will dramatically change your business in the years to come.

Big data presentation at Data Driven congres

Hans Smellinckx

Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par ...

Microsoft Ideas

> Mieux connaitre son consommateur, c'est optimiser et accroître ses ventes > Développer des applications quelque soit le support utilisé, c'est gagner du temps et améliorer la relation client > Moderniser son poste de travail, c'est collaborer activement à la pérennité de l'entreprise et impliquer les employés Ces 3 grands enjeux sont à prendre en compte dans la transformation du monde de la distribution. Nous les aborderons le challengerons au travers de retours d'expérieces clients.

Big data asap 2016 v1

Eric Meger

The mountain of Big Data is growing, presenting immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data—with fully-symmetrical Ethernet solutions designed to deliver low-latency, high-bandwidth connectivity between organizational peers, the cloud, and the servers where your data is stored. Our infographic, "Summiting the Mountain of Big Data" will help you understand how big "Big Data" really is; who's producing, consuming, managing and storing all that data; the business advantages you can capture by tapping into its power; and how you can prepare your organization to meet its demands—resulting in Big Gains from Big Data.

Big Data - Marketing Gone Mad?

Technoledge

The Future of Real Estate - Presentation for Agency Series August 2015 GM (00...Sandy Maric

The Future of Real Estate - Presentation for Agency Series August 2015 GM (00...Bradley Walker

Big data

Abdullah Masoud

致詞歡迎：Big Data 無所不在，Data Technology 無 C 不歡

Etu Solution

[Webinar] The impact of innovation and technology for businesses in 2018

Somo

Future of IT

Narayana Rao Kandregula

Dark Data Revelation and its Potential Benefits

PromptCloud

Big Data and PATim Tate

The Future of Data in a Connected World

SAP Technology

Understanding Big Data

Simplify360

MR in the next 5 yearsLeonard Murphy

Big data slideshare.salesEQUITY

How Technology made up the 2016 US Presidential Election

Suyati Technologies

Results are out and the Republicans are assuming the White House. It was one of the most curiously watched Presidential Elections in the history of the US. Here is an account of how technology is making and breaking the Presidential race. Though this was a battle dominated by the emotions of the voters, technology at the second place was highly influential. Here is how technology plays a key role in the US elections: http://suyati.com/2016-us-presidential-election

Bmma big data 11 06 2013 hugues rey

Hugues Rey

Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.

Big Data LDN 2017: AI in the digital economy

Matt Stubbs

The Technology Horizon: Essential Technologies for Legal Marketers

Adam Stock

How Big is Big Data business - Outsource People 2015Ihor Malchenyuk

The Strategic State of News Media Worldwide

LEAP Media Solutions, a division of BlueVenn

Meltwater-præsentation til morgenseminar sep 2015

Meltwater

What exactly is big data? What exactly is big data? .pptx

TusharSengar6

What's hot

Summiting the Mountain of Big Data

Integra

Big Data - Marketing Gone Mad?

Technoledge

The Future of Real Estate - Presentation for Agency Series August 2015 GM (00...Sandy Maric

The Future of Real Estate - Presentation for Agency Series August 2015 GM (00...Bradley Walker

Big data

Abdullah Masoud

致詞歡迎：Big Data 無所不在，Data Technology 無 C 不歡

Etu Solution

[Webinar] The impact of innovation and technology for businesses in 2018

Somo

Future of IT

Narayana Rao Kandregula

Dark Data Revelation and its Potential Benefits

PromptCloud

Big Data and PATim Tate

The Future of Data in a Connected World

SAP Technology

Understanding Big Data

Simplify360

MR in the next 5 yearsLeonard Murphy

Big data slideshare.salesEQUITY

How Technology made up the 2016 US Presidential Election

Suyati Technologies

Bmma big data 11 06 2013 hugues rey

Hugues Rey

Big Data LDN 2017: AI in the digital economy

Matt Stubbs

What's hot (17)

Summiting the Mountain of Big Data

Big Data - Marketing Gone Mad?

The Future of Real Estate - Presentation for Agency Series August 2015 GM (00...

Big data

致詞歡迎：Big Data 無所不在，Data Technology 無 C 不歡

[Webinar] The impact of innovation and technology for businesses in 2018

Future of IT

Dark Data Revelation and its Potential Benefits

Big Data and PA

The Future of Data in a Connected World

Understanding Big Data

MR in the next 5 years

Big data slideshare.

How Technology made up the 2016 US Presidential Election

Bmma big data 11 06 2013 hugues rey

Big Data LDN 2017: AI in the digital economy

Similar to How to Win Customers with Predictive Analytics

The Technology Horizon: Essential Technologies for Legal Marketers

Adam Stock

How Big is Big Data business - Outsource People 2015Ihor Malchenyuk

The Strategic State of News Media Worldwide

LEAP Media Solutions, a division of BlueVenn

Meltwater-præsentation til morgenseminar sep 2015

Meltwater

What exactly is big data? What exactly is big data? .pptx

TusharSengar6

Fundamentals of Big Data in 2 minutes!!

Simplify360

Robin8 PR Introduction by Hassan Miah

Martin Liu

Data driven big data

OptimediaSpain

Big data Seminar/Presentation

Kirtimaan Chhabra

Big data retail_industry_by VivekChutke

vchutke

Corum group: Paris Presentation

Youssef Rahoui

Big Data - Analytics iC-360davemishra

Big Data From Hype to Reality from Richard Benjamins of Telefonica at Big Med...

ACTUONDA

Big Data From Hype to Reality Richard Benjamins (Group Director BI & Big Data, Internal Exploitation, Telefónica) Primer encuentro BIG MEDIA Conectando Media, Audiencia y Publicidad con Datos 24 de junio 2014, Madrid • Sponsor Platinum : Perfect Memory • Sponsor Gold : Stratio, Paradigma • Con el apoyo de : Big Data Spain, Medios On • Socio tecnológico : Agora News • Organizadores : Actuonda y Cátedra Big Data UAM-IBM • Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20 www.bigmediaconnect.es

Wall Street Tech Conference_2015_Pooneh Mohazzabipooneh mohazzabi

Forecast 2017: Tech M&A Monthly

Corum Group

The pace of technological innovation has never been faster, and it’s forcing tech and non-tech companies of all sizes to make acquisitions to keep up. Add to that the record levels of buyer cash, strong public markets and increasingly active and strategic Private Equity firms, and you have the recipe for a remarkable 2017. To get all the tech M&A details for the year ahead and the year just past, join Corum Group and hundreds of technology CEOs globally for the largest tech M&A event of the year – Forecast 2017, the Global Tech M&A Report. We’ll look at the Top 10 Disruptive Technology trends that will drive deals in 2017, give 2017 predictions, survey how our 2016 predictions turned out, unveil the annual Corum Index of Tech M&A, and take a look at valuation metrics across the six technology sectors and 30 subsectors. Finally, the highlight of the event is our annual Luminary panel featuring SAP, Salesforce and more. You don’t want to miss the premier event each year for software company owners and CEOs.

Notes from the Observation Deck // A Data Revolution

gngeorge

Data set The Future of Big Data

Data-Set

The objective of this module is to provide an overview of what the future impacts of big data are likely to be. Upon completion of this module you will: Gain valuable insight into the predictions for the future of Big Data Be better placed to recognise some of the trends that are emerging Acquire an overview of the possible opportunities your business can have with Big Data Understand some of the start up challenges you might have with Big Data

Eric van Tol - Businesscases & Verdienmodellen

Media Perspectives

The 10 most promising bi and analytics solution providers 2018

Merry D'souza

Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.

Research Presentation: How Numbers are Powering the Next Era of Marketing

MediaPost

The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years. PRESENTER Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive

Similar to How to Win Customers with Predictive Analytics (20)

The Technology Horizon: Essential Technologies for Legal Marketers

How Big is Big Data business - Outsource People 2015

The Strategic State of News Media Worldwide

Meltwater-præsentation til morgenseminar sep 2015

What exactly is big data? What exactly is big data? .pptx

Fundamentals of Big Data in 2 minutes!!

Robin8 PR Introduction by Hassan Miah

Data driven big data

Big data Seminar/Presentation

Big data retail_industry_by VivekChutke

Corum group: Paris Presentation

Big Data - Analytics iC-360

Big Data From Hype to Reality from Richard Benjamins of Telefonica at Big Med...

Wall Street Tech Conference_2015_Pooneh Mohazzabi

Forecast 2017: Tech M&A Monthly

Notes from the Observation Deck // A Data Revolution

Data set The Future of Big Data

Eric van Tol - Businesscases & Verdienmodellen

The 10 most promising bi and analytics solution providers 2018

Research Presentation: How Numbers are Powering the Next Era of Marketing

Recently uploaded

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Influencer Marketing Master Class - Emily Beauregard

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

FullSail: HOF - Presentation Phil Pallen

travisomalana

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Recently uploaded (20)

How To Navigate AI - The Future is Yours to Define - Tim Hayden

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Grow Your Business Online: Introduction to Digital Marketing

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Influencer Marketing Master Class - Emily Beauregard

Gokila digital marketing| consultant| Coimbatore

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

The Good the Bad and The Ugly of Marketing Measurement

DMF Portfolio Piece Smart Goals - Artist Management.docx

Digital Strategy Master Class - Andrew Rupert

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Generative AI - Unleash Creative Opportunity - Peter Weltman

Email Marketing Master Class - Chris Ferris

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

FullSail: HOF - Presentation Phil Pallen

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

How to Win Customers with Predictive Analytics

1. How to Win your Customer with Predictive Analytics Mark van Rijmenam June 1, 2016

2. Mark van Rijmenam Founder Datafloq PhD Candidate at UTS Int’l Big Data Strategist Author Think Bigger

3. Accelerated Change is the only Constant

5. World’s 2nd most valuable retailer has no inventory World’s largest taxi company has no taxis World’s largest movie house has no cinemas Largest phone company has no telecom infra The Data Disruption Is Happening Everywhere!

6. Common Denominator: Data & Algorithms

7. Intuitive Artificial Intelligence: AlphaGo beats Lee Sedol 4-1 in the game Go

8. Algorithms will be our boss, our copywriter, our assistant and customer service

9. Associated Press uses algorithms instead of analysts to write financial reports

10. Deep Knowledge Ventures has given an algorithm a seat in the board of directors

11. Say Hi to Facebook Messenger Bots – Customer Service of the Future

12. From Big Data to Mixed Data

13. More insight with data of billions of social media profiles

14. Nestlé monitors 2000 brands in real-time and communicates with customers 24/7

15. The Quantified-Self: valuable datasets through wearables

16. The Nike+ platform delivers valuable customer insights through wearables

17. Customer sales and demographics data

18. Add location data to know who’s where and when

19. The objective: combine all data sets and use predictive analytics to know customer

20. Insightsin stakeholders Personal PR & marketing campaigns The result: N=1: Personal Communication

21. What are things you can predict? churn sentiment support type CLV sales

22. Walmart: personalized marketing on another level…

23. The Social Genome Source: Vint Sogeti

24. Scan and Go: predict shopping lists and target customers in real-time in the store

25. The Customer cannot become the victim of Big Data…

26. 4 ethical guidelines simplicity, transparency, security & privacy

27. Any organization can and will be hacked; if you are not hacked, you are not important enough

28. Data + Algorithms + Personalization + Privacy + Security = Customers for Life

29. Thank you @vanRijmenam https://datafloq.com Available via Amazon

How to Win Customers with Predictive Analytics

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Similar to How to Win Customers with Predictive Analytics

Similar to How to Win Customers with Predictive Analytics (20)

Recently uploaded

Recently uploaded (20)

How to Win Customers with Predictive Analytics