Big data refers to the collection and analysis of extremely large data sets to reveal patterns, trends, and associations. It allows for more accurate analyses, confident decision making, and greater efficiencies. Some key points:
- Big data comes from various sources like web browsing, social media, sensors, and can provide insights into customer engagement, retention, and optimizing marketing programs.
- Many large companies are using big data to reduce costs, optimize operations, develop new data-driven products and services, and support internal business decisions.
- Technologies used for big data include Hadoop, HDFS, NoSQL, MapReduce, MongoDB, and Cassandra.
- Challenges remain around overreliance
BI & Big data use case for banking - by rully feranataRully Feranata
Big Data and all about its business case in banking industry - how it will change the landscape and how it can be harness in order organization to stay ahead of the game
This paper is an analysis on the impact machine learning, Artificial Intelligence, and robotics has on the supply chain management. The analysis covers the basis of AI in the SCM mechanisms while defining it from the ground up. Later on, to shed a true light on supply first the paper zooms in on the effects of machines in marketing. From what particular methodologies are deployed in today’s environment extending all the way to its anticipated outcomes. As the reader progresses he/she will find valuable studies on the main segments of machine learning within the supply chain itself. Certain novelties and innovations are scrutinized regarding SCM alongside these studies. These innovations are exemplified by certain cases presented in Part 3. The penultimate section briefly examines the possible drawbacks of the surge in machine application in SCM. The final section compiles the ideas presented in the paper as a whole and gives a glimpse of an estimate for the near future.
"In this presentation, Ankit introduces SMAC and associated trends. In his own words, "As I am a Data Science Student. So Algorithm is
my Tool. Data is my Need, Analytics is my passion
and Accuracy is my Dream."
BI & Big data use case for banking - by rully feranataRully Feranata
Big Data and all about its business case in banking industry - how it will change the landscape and how it can be harness in order organization to stay ahead of the game
This paper is an analysis on the impact machine learning, Artificial Intelligence, and robotics has on the supply chain management. The analysis covers the basis of AI in the SCM mechanisms while defining it from the ground up. Later on, to shed a true light on supply first the paper zooms in on the effects of machines in marketing. From what particular methodologies are deployed in today’s environment extending all the way to its anticipated outcomes. As the reader progresses he/she will find valuable studies on the main segments of machine learning within the supply chain itself. Certain novelties and innovations are scrutinized regarding SCM alongside these studies. These innovations are exemplified by certain cases presented in Part 3. The penultimate section briefly examines the possible drawbacks of the surge in machine application in SCM. The final section compiles the ideas presented in the paper as a whole and gives a glimpse of an estimate for the near future.
"In this presentation, Ankit introduces SMAC and associated trends. In his own words, "As I am a Data Science Student. So Algorithm is
my Tool. Data is my Need, Analytics is my passion
and Accuracy is my Dream."
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding preferred communications channels, pharmaceuticals companies can create more engaging and fruitful digital relationships with healthcare professionals.
Implementing real-time systems and managing the organisational change that arises as a result are capabilities that the IT department is best placed to provide. As this article reveals a number of organisations see real-time business as an important enabler for digital transformation. In those companies, the IT department should be leading the real-time charge. Learn more about real time business from this article.
Business use cases highlight how big data can drive organizations towards tangible results. These use cases are practical points of reference that emphasize why (and how) investing in big data is worthwhile.
Big Data in Retail - Examples in ActionDavid Pittman
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results. For more information, visit http://www.IBMbigdatahub.com
Follow us on Twitter.com/IBMbigdata
This infographic is about how banks can maximize the value of their customer data using big data analytics. While the volume of data has been increasing in recent years, many banks have not been able to profit from this growth. Several challenges hold them back.
The Power of Data: Understanding Supply Chain AnalyticsXeneta
This is why supply chain analytics matters: Every day, every hour and every minute, countless packages and shipments are being moved around the world within never-ending flows of supply chains. These supply chains serve as the backbone of the world economy and, in truth, are what keeps the world moving. But consider for a moment the amount of data, information, and decisions that are required to make a supply chain not only operate but to do so effectively. While the end goal is to get the package from A to B as quickly and efficiently as possible, there’s a lot more going on behind the scenes that make it all work.
Fixing the Insurance Industry: How Big Data can Transform Customer SatisfactionCapgemini
Insurers are facing a moment of truth. Customer satisfaction levels have hit worryingly low levels. According to a survey conducted by Capgemini in 2014, less than a third of customers globally are satisfied with the services of their insurance providers. Traditional insurers also face competition from new entrants who are determined to meet customer expectations. Non-traditional competitors, such as ecommerce majors and technology startups, are leveraging their data-rich customer interactions to create and sell insurance products.
Surprisingly, insurers seem to have overlooked the impact of Big Data on improving customer experience as they often focus their Big Data efforts on detecting fraudulent claims and improving underwriting profitability. In fact, only 12% of insurers consider the enhancement of customer experience as a top Big Data priority. This is startling given the poor levels of customer satisfaction in the insurance industry. In this research, we examine how insurers can effectively leverage customer data to improve customer satisfaction.
Monitoring Analytics To Create Customer Value And ExperienceeTailing India
According to research conducted by Gartner,Customer Experience (CX) is the top priority for companies who have invested in analytics software. The goal for any company is to have an ‘always on’ view of how their operational performance that impacts on the way that customersexperience their brand across all touch-points. This is now possible by using untapped machine data in combination with more traditional measures of customer satisfaction such as Net Promoter Score (NPS).
Data analytics environment enables the shortest and most viable route to make use of critical data for making business decisions and much more. For more info visit: https://www.raybiztech.com/blog/data-analytics/how-can-data-analytics-boost-your-business-growth
How Big Data helps banks know their customers betterHEXANIKA
Enterprises today mine customer data to ensure maximum success by targeting their products and solutions to the right audience. Let us have a look at how Big Data and Customer Analytics are helping businesses use their customer data for maximum benefits.
A brief overview of the use of big data analytics in retail banking. This basic material is an introduction to the video training series: Retail Banking Analytics, available at briastrategy.com.
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding preferred communications channels, pharmaceuticals companies can create more engaging and fruitful digital relationships with healthcare professionals.
Implementing real-time systems and managing the organisational change that arises as a result are capabilities that the IT department is best placed to provide. As this article reveals a number of organisations see real-time business as an important enabler for digital transformation. In those companies, the IT department should be leading the real-time charge. Learn more about real time business from this article.
Business use cases highlight how big data can drive organizations towards tangible results. These use cases are practical points of reference that emphasize why (and how) investing in big data is worthwhile.
Big Data in Retail - Examples in ActionDavid Pittman
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results. For more information, visit http://www.IBMbigdatahub.com
Follow us on Twitter.com/IBMbigdata
This infographic is about how banks can maximize the value of their customer data using big data analytics. While the volume of data has been increasing in recent years, many banks have not been able to profit from this growth. Several challenges hold them back.
The Power of Data: Understanding Supply Chain AnalyticsXeneta
This is why supply chain analytics matters: Every day, every hour and every minute, countless packages and shipments are being moved around the world within never-ending flows of supply chains. These supply chains serve as the backbone of the world economy and, in truth, are what keeps the world moving. But consider for a moment the amount of data, information, and decisions that are required to make a supply chain not only operate but to do so effectively. While the end goal is to get the package from A to B as quickly and efficiently as possible, there’s a lot more going on behind the scenes that make it all work.
Fixing the Insurance Industry: How Big Data can Transform Customer SatisfactionCapgemini
Insurers are facing a moment of truth. Customer satisfaction levels have hit worryingly low levels. According to a survey conducted by Capgemini in 2014, less than a third of customers globally are satisfied with the services of their insurance providers. Traditional insurers also face competition from new entrants who are determined to meet customer expectations. Non-traditional competitors, such as ecommerce majors and technology startups, are leveraging their data-rich customer interactions to create and sell insurance products.
Surprisingly, insurers seem to have overlooked the impact of Big Data on improving customer experience as they often focus their Big Data efforts on detecting fraudulent claims and improving underwriting profitability. In fact, only 12% of insurers consider the enhancement of customer experience as a top Big Data priority. This is startling given the poor levels of customer satisfaction in the insurance industry. In this research, we examine how insurers can effectively leverage customer data to improve customer satisfaction.
Monitoring Analytics To Create Customer Value And ExperienceeTailing India
According to research conducted by Gartner,Customer Experience (CX) is the top priority for companies who have invested in analytics software. The goal for any company is to have an ‘always on’ view of how their operational performance that impacts on the way that customersexperience their brand across all touch-points. This is now possible by using untapped machine data in combination with more traditional measures of customer satisfaction such as Net Promoter Score (NPS).
Data analytics environment enables the shortest and most viable route to make use of critical data for making business decisions and much more. For more info visit: https://www.raybiztech.com/blog/data-analytics/how-can-data-analytics-boost-your-business-growth
How Big Data helps banks know their customers betterHEXANIKA
Enterprises today mine customer data to ensure maximum success by targeting their products and solutions to the right audience. Let us have a look at how Big Data and Customer Analytics are helping businesses use their customer data for maximum benefits.
A brief overview of the use of big data analytics in retail banking. This basic material is an introduction to the video training series: Retail Banking Analytics, available at briastrategy.com.
San Antonio is certainly a city known for its authentic Tex-Mex cuisine and excellent steakhouses. The area’s rich German heritage mean there”s good beirgartens and deli’s, and new chefs has brought other influences and cuisine. Here’s our favorites.
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Telephone: 0413-2211159.
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Nexgen Technology Address:
Nexgen Technology
No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
NEXGEN TECHNOLOGY as an efficient Software Training Center located at Pondicherry with IT Training on IEEE Projects in Android,IEEE IT B.Tech Student Projects, Android Projects Training with Placements Pondicherry, IEEE projects in pondicherry, final IEEE Projects in Pondicherry , MCA, BTech, BCA Projects in Pondicherry, Bulk IEEE PROJECTS IN Pondicherry.So far we have reached almost all engineering colleges located in Pondicherry and around 90km
La base para optimizar y potenciar la toma de decisiones en cualqueir empresa es la información. Pero no la información en bruto, sino aquella de la que podemos obtener valor tras su análisis.
Data is poised to play an important role in the enterprises of the future, with businesses looking to scale up production and recover costs. Visit: https://www.raybiztech.com/blog/data-analytics/what-are-big-data-data-science-and-data-analytics
What is big data ? | Big Data ApplicationsShilpaKrishna6
Big data is similar to ‘small data’ but bigger in size. It is a term that describes the large volume of data both structured and unstructured. Big data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques
Thinking Small: Bringing the Power of Big Data to the MassesFlutterbyBarb
Thinking Small: Bringing the Power of Big Data to the Masses via Adobe with the results of improved access to insights, better user experiences, and greater productivity in the enterprise.
What exactly is big data? What exactly is big data? .pptxTusharSengar6
big data is data that contains greater variety, arriving in increasing volumes and with more velocity. This is also known as the three “Vs.” Put simply, big data is larger, more complex data sets, especially from new data sources.
Is Your Company Braced Up for handling Big Datahimanshu13jun
Has your company recently launched new product or company is concerned with the poor sales figure or want to reach new prospects and also reduce the existing customers' attrition, then this thought evoking short hand guide is available for you to explore.
Camssguide Big Data Analytics Solutions, can help you meet and exceed challenges and opportunities for business, industry, and technology solution areas
Are you making money on your data assets? You could be. And there is more than one way. Boost innovation, tap into new revenue streams and industry sectors. It’s time to see the potential of big data.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. Big data
More data -more accurate analyses- more confident decision making -greater operational
efficiencies, cost reductions and reduced risk.
collection of large amounts of data from web-browsing -social network communications, sensor
and surveillance ,that is then searched for patterns, new revelations and insights.
3. Big data in marketing
Customer engagement. who your customers are, where they are, what they want, how they
want to be contacted and when.
Customer retention and loyalty. help you discover what influences customer loyalty and what
keeps them coming back again and again.
Marketing optimization/performance. continuously optimize marketing programs through
testing, measurement and analysis.
4. Big data category in marketing
Customer: include behavioral, attitudinal and transactional metrics from such sources as
marketing campaigns, points of sale, websites, customer surveys, social media, online
communities and loyalty programs.
Operational: includes objective metrics that measure the quality of marketing processes relating
to marketing operations, resource allocation, asset management, budgetary controls, etc.
Financial: include sales, revenue, profits and other objective data types that measure the
financial health of the organization.
5. Position
$15 billion on software firms specializing in data management and analytics.
In 2010, $100 billion on software firms specializing in data management and analytics.
,growing at almost 10 percent a year: about twice as fast as the software business as a whole.
The world's effective capacity to exchange information through telecommunication networks
7. Why using big data in big companies?
*Cost Reduction from Big Data Technologies
*Time Reduction from Big Data: Macy: The department store chain has been able to reduce the
time to optimize pricing of its 73 million items for sale from over 27 hours to just over 1 hour
8. Developing New Big Data-Based Offerings: online firms, which have an obvious need to employ
data-based products and services. LinkedIn, People You May Know, Groups You May Like, Jobs
You May Be Interested In, Who’s Viewed My Profile, and several others. These offerings have
brought millions of new customers to LinkedIn
The testing firm Kaplan ,advising customers on effective learning and test-preparation strategies.
9. Supporting Internal Business Decisions: What offers should be presented to a customer? Which
customers are most likely to stop being customers soon? How much inventory should be held in
the warehouse? How should we price our products?
Three major banks we interviewed - Wells Fargo, Bank of America, and Discover - are also using
big data to understand aspects of the customer relationship that they couldn’t previously get at
10. UPS :the world’s largest package delivery
company
big data, however, comes from telematics sensors in more than 46,000 vehicles. The data in not
only used to monitor daily performance, but to drive a major redesign of UPS drivers' route
structures.
savings in 2011 of more than 8.4 million gallons of fuel by cutting 85 million miles off of daily
routes. UPS estimates that saving only one daily mile per driver saves the company $30 million.
11. HERTZ
With over 8300 locations worldwide in 146 countries, Hertz keeps its finger on the pulse of its
customers with customer satisfaction. By applying advanced analytics solutions, the company
was able to process the information much more quickly–in half the time it previously took
surveys and measurements indicated that delays were occurring for returns during specific
times of the day. By investigating this anomaly, Hertz was able to quickly adjust their staffing
levels at the Philadelphia office during those peak times, ensuring a manager was present to
resolve any issues. This enhanced Hertz’s performance, and increased customer satisfaction…all
by parsing the volumes of data being generated from multiple sources
12. SETON HEALTHCARE
to reduce the occurrence of high cost Congestive Heart Failure (CHF) readmissions By proactively
identifying patients likely to be readmitted on an emergent basis, they applied predictive models
and examined analytics .For Seton, a reduction in costs and risks associated with complying with
Federal readmission targets. For Seton’s patients, fewer visits to the hospital and overall
improved patient care. Seton is able to identify patients likely for re-admission and introduce
early interventions to reduce cost, mortality rates, and improved patient quality of life.
13. H&R BLOCK
Every question that is not answered immediately is a lost sale. Tax preparation is a highly
seasonal business. H&R Block had a heavy paid media scheduled but they also used Facebook
and Twitter. The effort secured 1,500,000 unique visitors and answered 1,000,000 questions for
a 15% lift in business versus the prior year when there was no social media in the marketing mix.
14. Ford
The most obvious example of data influencing the driving experience might be the types of data
car companies are actually giving back to drivers. At Ford, its energy line of plug-in hybrid cars
generate 25 gigabytes of data per hour that’s then processed and given back to drivers via a
mobile app. It tells them about battery life, the nearest charging stations and other data about
the vehicle’s performance. The goal is to better understand how drivers are using the vehicles
and use that information to continuously improve the vehicles and the overall experience
15. Wal-Mart Stores Inc.
The mega-retailer's latest search engine for Walmart.com includes semantic data. Polaris, a
platform that was designed in-house, relies on text analysis, machine learning and even
synonym mining to produce relevant search results. Wal-Mart says adding semantic search has
improved online shoppers completing a purchase by 10% to 15%. "In Wal-Mart terms, that is
billions of dollars," Laney said.
16. 5 Ways Big Data Will Change Sales and
Marketing in 2015
Large enterprises will be the first , small and medium businesses will benefit even more.
Marketing spend will become significantly more precise.
Salespeople will gradually adopt data-driven methodologies to target high-value prospects.
Sales forecasting accuracy will improve dramatically
Real-time sales data visualization technologies will emerge
17. The future of big data
From BMW’s self-driving car to smart door locks and bells, and Wi-Fi tea pots. The IoT is
ultimately about connecting devices to people, and allowing them to remotely control and
monitor.
the Industrial Internet. about machine intelligence and allowing things like wind turbines,
locomotives and jet engines to talk and understand each other.
18. When big data goes bad
Big Data and the cloud are putting supercomputer capabilities into everyone’s hands. But what’s
getting lost in the mix is that the tools we use to interpret and apply this tidal wave of
information often have a fatal flaw. Much of the data analysis we do rests on erroneous models,
meaning mistakes are inevitable. And when our outsized expectations exceed our capacity, the
consequences can be dire
19. Big data hubris: Google Flu Trends
Google relied too much on simple searches, and hit what the authors of a new report in
Science call a “Big Data hubris”:
“Big data hubris” is the often implicit assumption that big data are a substitute for, rather
than a supplement to, traditional data collection and analysis.”
20. Data mining
is the computational process of discovering patterns in large data sets involving methods at the
intersection of artificial intelligence, machine learning, statistics, and database systems. The
overall goal of the data mining process is to extract information from a data set and transform it
into an understandable structure for further use