In this report, we will review some of the key market drivers behind the Internet of Things (IoT), the value proposition for each market segment, the common revenue models with some examples, and finally the value of data as it relates to the IoT.
Internet of Things & Hardware Industry Report 2016Bernard Moon
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the Internet of Things (IoT) and hardware space. We cover connected home, wearables, healthcare, robotics & drones, and industrial IoT.
SmartData Webinar: Cognitive Computing in the Mobile App EconomyDATAVERSITY
Mobility is transforming work and life throughout the planet. Mobile apps--built for a growing range of handhelds, wearables, Internet of Things, and other platforms--are becoming the universal access paths to commerce, content, and community in the 21st century. The app economy refers to this new world where every decision, action, exploration, and experience is continuously enriched and optimized through the cloud-served apps that accompany you everywhere. In this webinar, James Kobielus, IBM's Big Data Evangelist, will discuss the potential of cognitive computing to super-power the emerging app economy. In addition to providing an overview of IBM's Watson strategy for cognitive computing, Kobielus will go in-depth on IBM's strategic partnership with Apple to draw on the strengths of each company to transform enterprise mobility through a new class of apps that leverage IBM’s Watson-based big data analytics cloud and add value to Apple's iPhone and iPad platforms in diverse industries.
Beyond the hype and the media-fueled apocalyptic scenarios, let's analyze what A.I really
means for the future of the industrial world.
I'll demystify what’s beyond the buzzwords of the moment, and have a close look at A.I,
Blockchain and IoT, illustrated with some real-world use-cases.
I'll finally propose a few scenarios where these three technologies could converge into the 3rd era of the Internet.
To obtain a foundational understanding of how the Internet of Things applies to your business, begin by exploring the answers to five key questions. To learn more, check out our special Internet of Things section in Deloitte Review Issue 17: http://deloi.tt/1TwfcmI
In this report, we will review some of the key market drivers behind the Internet of Things (IoT), the value proposition for each market segment, the common revenue models with some examples, and finally the value of data as it relates to the IoT.
Internet of Things & Hardware Industry Report 2016Bernard Moon
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the Internet of Things (IoT) and hardware space. We cover connected home, wearables, healthcare, robotics & drones, and industrial IoT.
SmartData Webinar: Cognitive Computing in the Mobile App EconomyDATAVERSITY
Mobility is transforming work and life throughout the planet. Mobile apps--built for a growing range of handhelds, wearables, Internet of Things, and other platforms--are becoming the universal access paths to commerce, content, and community in the 21st century. The app economy refers to this new world where every decision, action, exploration, and experience is continuously enriched and optimized through the cloud-served apps that accompany you everywhere. In this webinar, James Kobielus, IBM's Big Data Evangelist, will discuss the potential of cognitive computing to super-power the emerging app economy. In addition to providing an overview of IBM's Watson strategy for cognitive computing, Kobielus will go in-depth on IBM's strategic partnership with Apple to draw on the strengths of each company to transform enterprise mobility through a new class of apps that leverage IBM’s Watson-based big data analytics cloud and add value to Apple's iPhone and iPad platforms in diverse industries.
Beyond the hype and the media-fueled apocalyptic scenarios, let's analyze what A.I really
means for the future of the industrial world.
I'll demystify what’s beyond the buzzwords of the moment, and have a close look at A.I,
Blockchain and IoT, illustrated with some real-world use-cases.
I'll finally propose a few scenarios where these three technologies could converge into the 3rd era of the Internet.
To obtain a foundational understanding of how the Internet of Things applies to your business, begin by exploring the answers to five key questions. To learn more, check out our special Internet of Things section in Deloitte Review Issue 17: http://deloi.tt/1TwfcmI
Cognitive analytics: What's coming in 2016?IBM Analytics
Cognitive analytics is innovating and evolving rapidly. Expert predictions in this area are essential for organizations that plan to leverage cognitive analytics in their big data analytics strategies in 2016 and beyond. It is the core investment that organizations everywhere should make to stay relevant in the insight economy. IBM is the premier solution provider, with IBM Watson as its flagship cognitive analytics platform, for realizing the opportunities this innovative technology makes possible.
Learn more about IBM Analytics at http://ibm.co/advancedanalytics
Data science provides businesses with advanced tools and technologies that allow them to automate complicated business processes linked with extracting, analyzing, and presenting raw data.
With so much happening in the technical field, and the data being generated at a rapid speed, it is crucial to know about the latest as well as the upcoming trends in data science.
Welcome to the future of the Internet of Things. IoT Viewpoints 2018 is a collection of Ovum’s newest thought leadership on emerging IoT trends, technologies and opportunities.
IBM Academy of Technology & Cognitive ComputingNico Chillemi
I delivered this presentation at University at Chieti-Pescara in Abruzzo (Italy) in September 2015, introducing IBM Academy of Technology and talking about Cognitiva Computing and Analytics with IBM Watson and IBM IT Operations Analytics Log Analysis (ITOA). The video in Italian is available on YouTube, please contact me if you are interested. Thanks to Amanda Tenedini for the help with Social Media and to Piero Leo for the help with IBM Watson.
Purpose: The slides provide an overview on the Cognitive Computing trend for IBM clients and external stakeholders
Content: Summary information about the Cognitive Computing trend is provided along with many links to additional resources.
How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links
Available on Slideshare: This presentation (and other HorizonWatch Trend Reports for 2015) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching
Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Ibm cognitive business_strategy_presentationdiannepatricia
IBM Cognitive Business Strategy presentation. Presented by Dianne Fodell and Jim Spohrer at the Cognitive Systems Institute Group Speaker Series call on October 8, 2015.
What is Internet of Things?
History
How IoTWorks?
Few Applications of IoT
Current Status & Future Prospect of IoT
Technological Challenges of IoT
Criticisms & Controversies of IoT
Better Community Connections Through Big Data and AnalyticsSAP Analytics
http://spr.ly/AA_PublicSector - With in-memory computing and analytics tools, the City of Boston is providing better service to citizens and engaging more with the community.
-Bloomberg Businessweek Research
Monetizing the Internet of Things: Extracting Value from the Connectivity Opp...Capgemini
Cisco has estimated that the Internet of Things (IoT) has the potential to generate about $19 trillion of value over the coming years. The staggering potential size-of-the-prize has certainly caught the attention of the world’s business community. In a recent survey of senior business leaders around the globe, 96% said their companies would be using IoT in some way within the next 3 years. However, there is a catch – most organizations are yet to derive significant commercial value from IoT. Our research shows that 70% of organizations do not generate service revenues from their IoT solutions. We have looked at why organizations are falling short in monetizing the IoT, and have tried to capture some initial observations on monetization models in what is still a very fast-developing marketplace.
The Internet of Things (IoT) is a concept that describes a totally interconnected world. It’s a world where devices of every shape and size are manufactured with “smart” capabilities that allow them to communicate and interact with other devices, exchange data, make autonomous decisions and perform useful tasks based on preset conditions.
IoT is expected to gross over $19 trillion over the next few years. However, the problem is that these ‘things’ have myths surrounding them, some of which are impacting how organizations develop the apps to support them.
Any new technology involves a certain amount of uncertainty and business risk. In the case of the Internet of Things, however, many of the risks have been exaggerated or misrepresented. While the IoT vision will take years to mature fully, the building blocks to begin this process are already in place.
Key hardware and software are either available today or under development; stakeholders need to address security and privacy concerns, and collaborate to implement the open standards that will make the IoT safe, secure, reliable and interoperable, and allow the delivery of secured services as seamlessly as possible.
IoT Standardization and Implementation ChallengesAhmed Banafa
The rapid evolution of the IoT market has caused an explosion in the number and variety of IoT solutions.
Additionally, large amounts of funding are being deployed at IoT startups.
Consequently, the focus of the industry has been on manufacturing and producing the right types of hardware to enable those solutions.
State of the market for IoT/IIoT and the cloud: What are the emerging opportunities for using interconnected devices and the cloud to provide enterprises with operational efficiencies and more effective mobility?
Cognitive analytics: What's coming in 2016?IBM Analytics
Cognitive analytics is innovating and evolving rapidly. Expert predictions in this area are essential for organizations that plan to leverage cognitive analytics in their big data analytics strategies in 2016 and beyond. It is the core investment that organizations everywhere should make to stay relevant in the insight economy. IBM is the premier solution provider, with IBM Watson as its flagship cognitive analytics platform, for realizing the opportunities this innovative technology makes possible.
Learn more about IBM Analytics at http://ibm.co/advancedanalytics
Data science provides businesses with advanced tools and technologies that allow them to automate complicated business processes linked with extracting, analyzing, and presenting raw data.
With so much happening in the technical field, and the data being generated at a rapid speed, it is crucial to know about the latest as well as the upcoming trends in data science.
Welcome to the future of the Internet of Things. IoT Viewpoints 2018 is a collection of Ovum’s newest thought leadership on emerging IoT trends, technologies and opportunities.
IBM Academy of Technology & Cognitive ComputingNico Chillemi
I delivered this presentation at University at Chieti-Pescara in Abruzzo (Italy) in September 2015, introducing IBM Academy of Technology and talking about Cognitiva Computing and Analytics with IBM Watson and IBM IT Operations Analytics Log Analysis (ITOA). The video in Italian is available on YouTube, please contact me if you are interested. Thanks to Amanda Tenedini for the help with Social Media and to Piero Leo for the help with IBM Watson.
Purpose: The slides provide an overview on the Cognitive Computing trend for IBM clients and external stakeholders
Content: Summary information about the Cognitive Computing trend is provided along with many links to additional resources.
How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links
Available on Slideshare: This presentation (and other HorizonWatch Trend Reports for 2015) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching
Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Ibm cognitive business_strategy_presentationdiannepatricia
IBM Cognitive Business Strategy presentation. Presented by Dianne Fodell and Jim Spohrer at the Cognitive Systems Institute Group Speaker Series call on October 8, 2015.
What is Internet of Things?
History
How IoTWorks?
Few Applications of IoT
Current Status & Future Prospect of IoT
Technological Challenges of IoT
Criticisms & Controversies of IoT
Better Community Connections Through Big Data and AnalyticsSAP Analytics
http://spr.ly/AA_PublicSector - With in-memory computing and analytics tools, the City of Boston is providing better service to citizens and engaging more with the community.
-Bloomberg Businessweek Research
Monetizing the Internet of Things: Extracting Value from the Connectivity Opp...Capgemini
Cisco has estimated that the Internet of Things (IoT) has the potential to generate about $19 trillion of value over the coming years. The staggering potential size-of-the-prize has certainly caught the attention of the world’s business community. In a recent survey of senior business leaders around the globe, 96% said their companies would be using IoT in some way within the next 3 years. However, there is a catch – most organizations are yet to derive significant commercial value from IoT. Our research shows that 70% of organizations do not generate service revenues from their IoT solutions. We have looked at why organizations are falling short in monetizing the IoT, and have tried to capture some initial observations on monetization models in what is still a very fast-developing marketplace.
The Internet of Things (IoT) is a concept that describes a totally interconnected world. It’s a world where devices of every shape and size are manufactured with “smart” capabilities that allow them to communicate and interact with other devices, exchange data, make autonomous decisions and perform useful tasks based on preset conditions.
IoT is expected to gross over $19 trillion over the next few years. However, the problem is that these ‘things’ have myths surrounding them, some of which are impacting how organizations develop the apps to support them.
Any new technology involves a certain amount of uncertainty and business risk. In the case of the Internet of Things, however, many of the risks have been exaggerated or misrepresented. While the IoT vision will take years to mature fully, the building blocks to begin this process are already in place.
Key hardware and software are either available today or under development; stakeholders need to address security and privacy concerns, and collaborate to implement the open standards that will make the IoT safe, secure, reliable and interoperable, and allow the delivery of secured services as seamlessly as possible.
IoT Standardization and Implementation ChallengesAhmed Banafa
The rapid evolution of the IoT market has caused an explosion in the number and variety of IoT solutions.
Additionally, large amounts of funding are being deployed at IoT startups.
Consequently, the focus of the industry has been on manufacturing and producing the right types of hardware to enable those solutions.
State of the market for IoT/IIoT and the cloud: What are the emerging opportunities for using interconnected devices and the cloud to provide enterprises with operational efficiencies and more effective mobility?
The rise of RTB and programmatic buy have reaped results for many early adopters especially in the western markets. How about its development in China? See our latest analysis on the current development of China's ad exchanges market to keep abreast of the programmatic trends.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
SmartyAds Ad Exchange for demand and supply partnersSmartyAds LLP
SmartyAds helps achieve your goals. Serving billions impressions a day our system learns, gathers data and insights about your brand. SmartyAds automates buying & selling process in real time
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Welcome to the world of Internet of Things wherein a glut of devices are connected to the internet which emanates massive amounts of data. But we have many hoops to jump before we can claim that crown starting with a huge number of devices lacking unified platform with serious issues of security standards threating the very progress of IoT.
Cloud is recognized as facilitating “speed-to-market” – and for its ability to drive business agility. This is because cloud supports rapid experimentation and innovation by allowing companies to quickly try and even adopt new solutions without significant up-front costs. The Cloud can be a highly agile wrapper around different systems, different behavior and bringing it all together in an engagement cycle. By changing the way people interact with technology, cloud enables new forms of consumer engagement, expand collaboration across the value chain and bring innovation to companies’ core business models.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Rubinson brand building digital age 9 2014Joel Rubinson
Presentation I gave in Melbourne on “What does marketing success look like in a digital, social, mobile (DSM) age”? Marketers and researchers are playing catch-up ball…marketers are trying to catch up to consumers and researchers are struggling to catch up to the real time needs of marketers. Today, researchers still monitor brand KPIs that mostly come from brand tracking which largely follows the old model…survey-based, backward looking, slow, and continuing to reinforce a TV-first marketing culture. Today, by seeking information and sharing their thoughts via social media, consumers have become part of the media equation and marketers need to adjust their beliefs on how to use media…paid, owned, and earned for brand-building. Researchers need to develop new metrics and ways of harnessing digital and social data to reflect this new worldview. This presentation leverages the marketing and research knowledge that Rubinson Partners, Inc.’s founder has used to consult with some of the world’s leading marketers and has been endorsed by readers sharing these ideas over 8,000 times using social media.
Watch the full webinar recording here: http://goo.gl/eDCSQd
Tomorrow’s digital marketing requires the next generation of automation and technology.
Join Melissa Webster, VP of Content and Digital Marketing Technologies at IDC, to learn about:
• Findings of new research to help you take charge of digital initiatives
• Tips to avoid locking yourself into technologies designed for a simpler times
• Insights on new web content management functionality required to support the shift towards connected, customer-centric digital experiences
Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below.
https://ttdigitals.com/blogdetail?digital-marketing-guide
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
The Convergence of 5G and Internet of Things (IoT) is the next natural move for two advance technologies built to make users lives convenient, easier and more productive. But before talking about how they will unite we need to understand each of the two technologies.
Simply defined; 5G is the next-generation cellular network compared to 4G, the current standard, which offers speeds ranging from 7 Mbps to 17 Mbps for upload and 12 Mbps to 36 Mbps for download, 5G transmission speeds may be as high as 20 Gbps. Latency will also be close to 10% of 4G transmission, and the number of devices that can be connected scales up significantly which warranted the convergence with IoT.
Quantum computers are designed to perform tasks much more accurately and efficiently than conventional computers, providing developers with a new tool for specific applications.
It is clear in the short-term that quantum computers will not replace their traditional counterparts; instead, they will require classical computers to support their specialized abilities, such as systems optimization.
The convergence of IoT and Quantum ComputingAhmed Banafa
One of the top candidates to help in securing IoT is Quantum Computing, while the idea of convergence of IoT and Quantum Computing is not a new topic, it was discussed in many works of literature and covered by various researchers, but nothing is close to practical applications so far.
Quantum Computing is not ready yet, it is years away from deployment on a commercial scale.
Building a quantum internet is a key ambition for many countries around the world, such a breakthrough will give them competitive advantage in a promising disruptive technology, and opens a new world of innovations and unlimited possibilities.
COVID-19 has impacted countries, communities, and individuals in countless ways, from business and school closures to job losses not to undermined loss of lives.
Quantum teleportation is a technique for transferring quantum information from a sender at one location to a receiver some distance away.
While teleportation is portrayed in science fiction as a means to transfer physical objects from one location to the next, quantum teleportation only transfers quantum information.
The Zero Trust Model of information #security simplifies how #information security is conceptualized by assuming there are no longer “trusted” interfaces, applications, traffic, networks, or users. It takes the old model— “trust but verify”—and inverts it, because recent breaches have proven that when an organization trusts, it doesn’t verify
How blockchain is revolutionizing crowdfundingAhmed Banafa
According to experts, there are five key benefits of crowdfunding platforms: efficiency, reach, easier presentation, built-in PR and marketing, and near-immediate validation of concept, which explains why crowdfunding has become an extremely useful alternative to venture capital (VC), and has also allowed non-traditional projects, such as those started by in-need families or hopeful creatives, a new audience to pitch their cause.
Blockchain technology and supply chain managementAhmed Banafa
Managing today’s supply chains is extremely complex. For many products, the supply chain can span over hundreds of stages, multiple geographical (international) locations, a multitude of invoices and payments, have several individuals and entities involved, and extend over months of time.
8 key tech trends in a post covid-19 world editedAhmed Banafa
COVID-19 has demonstrated the importance of digital readiness, which allows business and people’s life to continue as usual during pandemics.
Building the necessary infrastructure to support a digitized world and stay current in the latest technology will be essential for any business or countryto remain competitive in a post-COVID-19 world.
The COVID-19 coronavirus has impacted countries, communities and individuals in countless ways, from school closures to health-care insurance issues not to undermined loss of lives.
As governments scramble to address these problems, different solutions based on blockchain technologies have sprung up to help deal with the worldwide health crisis. Blockchain will surely not prevent the emergence of new viruses itself, but what it can do is create the first line of rapid protection through a network of connected devices whose primary goal is to remain alert about disease outbreaks.
Therefore, the use of blockchain-enabled platforms can help prevent these pandemics by enabling early detection of epidemics, fast-tracking drug trials, and impact management of outbreaks and treatment.
It’s clear that blockchain will revolutionize operations and processes in many industries and governments agencies if adopted, but its adoption requires time and efforts, in addition blockchain technology will stimulate people to acquire new skills, and traditional business will have to completely reconsider their processes to harvest the maximum benefits from using this promising technology. The following 10 trends will dominate blockchain technology in 2020:
Quantum Computing and Blockchain: Facts and Myths Ahmed Banafa
The biggest danger to Blockchain networks from quantum computing is its ability to break traditional encryption . Google sent shock waves around the internet when it was claimed, had built a quantum computer able to solve formerly impossible mathematical calculations–with some fearing crypto industry could be at risk . Google states that its experiment is the first experimental challenge against the extended Church-Turing thesis — also known as computability thesis — which claims that traditional computers can effectively carry out any “reasonable” model of computation
In this webinar Prof. Banafa will discuss in details the use of Blockchain in the following businesses: Insurance; Payments; Internet-of-Things (IoT); Supply Chain; Healthcare; Government; Identity; Advertising; Marketing; Banking.
In this seminar you will listen to in depth explanation of the hottest technologies in 2019 and beyond. Prof. Banafa will discuss each technology its applications and challenges with real life cases. The interaction among all the four technology will be explored with focus on future trends in each of technology. As all technologies can be summarized in one word IBAC (IoT, Blockchain, AI, Cybersecurity) they can be explained with the following words: IoT: senses, Blockchain: remembers, AI: thinks, and Cybersecurity: protects.
Blockchain and Artificial Intelligence are two of the hottest technology trends right now. Even though the two technologies have highly different developing parties and applications, researchers have been discussing and exploring their combination. With both these technologies able to effect and enact upon data in different ways, their coming together makes sense, and it can take the exploitation of data to new levels. At the same time, the integration of machine learning and AI into blockchain, and vice versa, can enhance blockchain’s underlying architecture and boost AI’s potential.
The following list of predictions (Figure 1) explores the state of IoT in 2019 and covering IoT impact on many aspects business and technology including Digital Transformation, Blockchain, AI, and 5G.
Secure and Smart IoT using Blockchain and AIAhmed Banafa
The first 29 pages of my book "Secure and Smart IoT Using Blockchain and AI " Including Forward, Preface, Table of Contents , list of Figures, and Chapter 1. https://www.amazon.com/Secure-Smart-Internet-Things-IoT/dp/8770220301/
The Blockchain Wave in 2019 and BeyondAhmed Banafa
We’re still in the early days of Blockchain as a technology, and so we’re yet to see the full impact that it will have on the world that we live in. Still, it’s already showing potential across a range of industries and started to enter the public consciousness, so the real question is what will happen when Blockchain technology starts to mature.
2. Extensive experience in operations and
management, with research background in a variety
of techniques and analysis.
Recipient of several awards, including Distinguished
Tenured Staff Award of 2013, Business Program
Instructor of the year for 2013 and 2014 and the
Parthenon award for best instructor in 2012, 2010
and 2003, and Certificate of Honor for instructor of
the year from the City and County of San Francisco.
Included in the 2000 to 2001 "Who’s Who in Finance
and Industry."
Ahmed Banafa
16. Digital marketing
is an umbrella term for the targeted, measurable, and
interactive marketing of products or services using digital
technologies to reach and convert leads into customers and
retain them.
The key objective is to promote brands, build preference and
increase sales through various digital marketing techniques.
It is embodied by an extensive selection of service, product
and brand marketing tactics, which mainly use the Internet as
a core promotional medium, in addition to mobile and
traditional TV and radio.
17. E-commerce Trends 2014–2015
Retail e-commerce grows over 15%
Continued expansion of mobile, social, and
local e-commerce
Mobile platform rivals PC platform
Continued growth of cloud computing
Explosive growth in Big Data
Continued growth of user-generated
content on social networks, blogs, wikis
18. Types of E-commerce
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to-Consumer (C2C)
Mobile e-commerce (M-commerce)
Social e-commerce
Local e-commerce
19. The Growth of B2C E-commerce in the U.S.
SOURCE: Based on data from eMarketer, Inc., 2014b; authors’ estimates.
20. The Growth of B2B E-commerce in the U.S.
SOURCE: Based on data from U.S. Census Bureau, 2014; authors’ estimates.
21. The Mobile Platform
Most recent development in Internet
infrastructure
Enables access to the Internet via
wireless networks or cell-phone service
Mobile devices include
Tablets
Smartphones
Ultra-lightweight laptops
47. Facebook Marketing
Basic Facebook features
News Feed
Timeline (Profile)
Graph Search
Social density of audience is magnified
Facebook is largest repository of deeply
personal information
Facebook geared to maximizing connections
between users
48. Facebook Marketing Tools
Like Button
Brand Pages
News Feed Page Post Ads
Right-Hand Column Sidebar Ads
Mobile Ads
Facebook Exchange (FBX)
49. Typical Facebook Marketing Campaign
Establish Facebook brand page
Use comment and feedback tools to develop
fan comments
Develop a community of users
Encourage brand involvement through video,
rich media, contests
Use display ads for other Facebook pages and
social search
Display Like button liberally
50. Measuring Facebook Marketing Results
Basic metrics:
Fan acquisition (impressions)
Engagement (conversation rate)
Amplification (reach)
Community
Brand strength/sales
Facebook analytics tools
Facebook Page Insights
Social media management systems (HootSuite)
Analytics providers (Google Analytics, Webtrends)
55. Twitter Marketing
Real-time interaction with consumers
270 million active users worldwide
Over 75% access Twitter from mobile device
Will Twitter become the next Google?
Basic features
Tweets and retweets
Followers
Hashtags
56. Twitter Marketing Tools
Promoted Tweets
Promoted Trends
Promoted Accounts
Enhanced Profile Page
Amplify
Television Ad Retargeting
Lead Generation Cards
Mobile Ads
57. Typical Twitter Marketing Campaign
Follow others relevant to your content
and conversation
Experiment with simple Promoted
Tweets
For larger budgets, use Promoted
Trends and TV ad retargeting
For retail business local sales, build
Lead Generation Card
61. 75 percent of the engagement on a
Facebook post happens in the first 5
hours.
23 percent of teens consider Instagram
as their favorite social network.
More than two users sign up for
LinkedIn every second.
62. 53 percent of interaction between
Google+ user and a brand is positive.
44 percent of users on Twitter have
never sent a tweet.
84 percent of women and 50% of men
stay active on Pinterest.
63. 40 percent of YouTube traffic comes
from mobile.
Number of snaps sent per day on
SnapChat is 400 million.
Weekends are the most popular time to
share Vines.
Blogs generate 67 percent more leads
for B2B marketers.