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Digital data is growing exponentially; doubling
every two years to reach an expected volume of
40,000 exabytes by 2020. The mountain of
Big Data presents immense opportunities for
businesses ready to summit its peak, but the
journey requires careful preparation. Integra helps
businesses equip their network infrastructure to
handle big requirements for Big Data.

SPOTTING THE
GROWING PEAK

FROM THE BEGINNING OF TIME THROUGH 2003

How big is Big Data?

BY 2020

IF 1 BYTE EQUALED
A SPRINKLE OF DIRT

the amount of data created
each day will be

the amount of data created each day
would be the size of

45 TIMES
MT. EVEREST
the size of Mt. Everest

KNOWING THE TOPOGRAPHY

32%

So, who’s producing all the data?

BY BUSINESSES
CONSUMER DATA
IS DOUBLING
EVERY

BUSINESS DATA
IS DOUBLING
EVERY

DATA
CREATION

STORING,
PROTECTING,
MANAGING

68%

THREE
MILLION

700,000
PIECES OF
CONTENT
are shared
on Facebook

BY
CONSUMERS

GOOGLE SEARCHES
take place

EVERY
MINUTE

17,000

CUSTOMER
TRANSCTIONS
are uploaded into
Walmart databases

DEFINING A PATH

Why does all that data matter ?
In 2020, there will be 40,000 exabytes of data,
doubling in size every year. 33% of it will have
analytic value, up from 25% today — but only
3% of it has been tagged and analyzed so far.

This is the “Big Data Gap.”
In that gap lies opportunity.

BIG
DATA
GAP

25%

3%

66% OF BUSINESS DECISION MAKERS
agree that tapping Big Data will help them
make better business decisions faster.

59% Improving Operational Efficiency
54% Boosting Sales
48% Becoming More Agile
46% Attracting and Retaining New Customers

Businesses Leveraging
Big Data are

2.2X 3X

As Likely to Outperform
Industry Peers

As Likely to Execute
Decisions as Intended

...and They are Creating

5X 1.6X 2X 2.5X

More Likely to Make
Decisions Faster

More Revenue
Growth

More Profit
Growth

More Stock
Appreciation

SCALING THE MOUNTAIN

How can you capture the big opportunity of Big Data ?

Establish target areas of impact for Big Data
Zero in on the business functions where you can drive improvement and effectiveness

Size up data management and analytics capabilities
Identify gaps and areas where partners or added talent are required

Develop governance rules and policies for disparate data
Ensure that data management, process, collection usage and sharing guidelines are established

Make sure you have the right network and data-centric technology
Evaluate infrastructure and partners for both access and storage, ensuring symmetrical flow
of data between your business network, the cloud, and the servers on which it lives

These fundamental building blocks will prepare you for your ascent to the apex of Big Data utilization.
Integra offers fully-symmetrical data networking and Internet solutions, optimized for both the
production and consumption of information between peers. Our robust fiber footprint delivers
low-latency, high-bandwidth Ethernet connectivity from your business, to the cloud, to your data center.

Become an Ethernet
Powered Business and get

www.IntegraTelecom.com/BigData
Sources listed by order: Siegler, M.G. “Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up to 2003.” TechCrunch. August 4, 2010.
http://techcrunch.com/2010/08/04/schmidt-data/; "IBM What is big data? — Bringing big data to the enterprise". www.ibm.com; Gantz, John; Reinsel, David. (Dec 2012) “THE DIGITAL UNIVERSE IN
2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East” EMC; Khan, Arfan, “Where does Big Data Come from? Look in the Mirror”, IT World, December 18, 2012; Statistic Brain
Google Annual Search Statistics, retrieved Oct 16, 2013; "Data, data everywhere". The Economist. 25 February 2010. Retrieved Oct 17, 2013; Olanoff, Drew. “Mark Zuckerberg: 1 billion pieces of
content is shared via Open Graph daily. TNW News, 26, July ’12; eBay Study: How to Build Trust and Improve the Shopping Experience". Knowwpcarey.com. Retrieved Oct. 17, 2013; “Big Data and The
Democratisation of Decisions,” October2012. The Economist; Harris Interactive Poll. Small and Midsize Companies Look to Make Big Gains With “Big Data,” 26-06-2012. SAP; “Analytics: The Widening
Divide,” Report by MIT Sloan Management Review and IBM Institute of Business Value, 2011; “Outperforming in a Data-Rich and Hyper-Connected World,” The IBM Center for Applied Insights &
Economist Intelligence Unit; Wegener, Rasmus, Sinha, Velu. “The Value of Big Data: How Analytics Differentiates Winners, Bain & Company, 2013.

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Summiting the Mountain of Big Data

  • 1. Digital data is growing exponentially; doubling every two years to reach an expected volume of 40,000 exabytes by 2020. The mountain of Big Data presents immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data. SPOTTING THE GROWING PEAK FROM THE BEGINNING OF TIME THROUGH 2003 How big is Big Data? BY 2020 IF 1 BYTE EQUALED A SPRINKLE OF DIRT the amount of data created each day will be the amount of data created each day would be the size of 45 TIMES MT. EVEREST the size of Mt. Everest KNOWING THE TOPOGRAPHY 32% So, who’s producing all the data? BY BUSINESSES CONSUMER DATA IS DOUBLING EVERY BUSINESS DATA IS DOUBLING EVERY DATA CREATION STORING, PROTECTING, MANAGING 68% THREE MILLION 700,000 PIECES OF CONTENT are shared on Facebook BY CONSUMERS GOOGLE SEARCHES take place EVERY MINUTE 17,000 CUSTOMER TRANSCTIONS are uploaded into Walmart databases DEFINING A PATH Why does all that data matter ? In 2020, there will be 40,000 exabytes of data, doubling in size every year. 33% of it will have analytic value, up from 25% today — but only 3% of it has been tagged and analyzed so far. This is the “Big Data Gap.” In that gap lies opportunity. BIG DATA GAP 25% 3% 66% OF BUSINESS DECISION MAKERS agree that tapping Big Data will help them make better business decisions faster. 59% Improving Operational Efficiency 54% Boosting Sales 48% Becoming More Agile 46% Attracting and Retaining New Customers Businesses Leveraging Big Data are 2.2X 3X As Likely to Outperform Industry Peers As Likely to Execute Decisions as Intended ...and They are Creating 5X 1.6X 2X 2.5X More Likely to Make Decisions Faster More Revenue Growth More Profit Growth More Stock Appreciation SCALING THE MOUNTAIN How can you capture the big opportunity of Big Data ? Establish target areas of impact for Big Data Zero in on the business functions where you can drive improvement and effectiveness Size up data management and analytics capabilities Identify gaps and areas where partners or added talent are required Develop governance rules and policies for disparate data Ensure that data management, process, collection usage and sharing guidelines are established Make sure you have the right network and data-centric technology Evaluate infrastructure and partners for both access and storage, ensuring symmetrical flow of data between your business network, the cloud, and the servers on which it lives These fundamental building blocks will prepare you for your ascent to the apex of Big Data utilization. Integra offers fully-symmetrical data networking and Internet solutions, optimized for both the production and consumption of information between peers. Our robust fiber footprint delivers low-latency, high-bandwidth Ethernet connectivity from your business, to the cloud, to your data center. Become an Ethernet Powered Business and get www.IntegraTelecom.com/BigData Sources listed by order: Siegler, M.G. “Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up to 2003.” TechCrunch. August 4, 2010. http://techcrunch.com/2010/08/04/schmidt-data/; "IBM What is big data? — Bringing big data to the enterprise". www.ibm.com; Gantz, John; Reinsel, David. (Dec 2012) “THE DIGITAL UNIVERSE IN 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East” EMC; Khan, Arfan, “Where does Big Data Come from? Look in the Mirror”, IT World, December 18, 2012; Statistic Brain Google Annual Search Statistics, retrieved Oct 16, 2013; "Data, data everywhere". The Economist. 25 February 2010. Retrieved Oct 17, 2013; Olanoff, Drew. “Mark Zuckerberg: 1 billion pieces of content is shared via Open Graph daily. TNW News, 26, July ’12; eBay Study: How to Build Trust and Improve the Shopping Experience". Knowwpcarey.com. Retrieved Oct. 17, 2013; “Big Data and The Democratisation of Decisions,” October2012. The Economist; Harris Interactive Poll. Small and Midsize Companies Look to Make Big Gains With “Big Data,” 26-06-2012. SAP; “Analytics: The Widening Divide,” Report by MIT Sloan Management Review and IBM Institute of Business Value, 2011; “Outperforming in a Data-Rich and Hyper-Connected World,” The IBM Center for Applied Insights & Economist Intelligence Unit; Wegener, Rasmus, Sinha, Velu. “The Value of Big Data: How Analytics Differentiates Winners, Bain & Company, 2013.