The document provides an overview of big data, defining it as large data sets analyzed for insights into human behavior and trends. It discusses the characteristics, benefits, real-time applications, and future implications of big data across various sectors, emphasizing its growth and impact on the IT industry. Notably, it highlights how big data is essential for organizations to harness data for optimizing business processes and identifying new opportunities.

1. BIG DATA
Data Analysis- In data we trust

2. About Big Data
“Without big data you are blind, deaf and in the
middle of a freeway”
- Geoffrey Moore

3. Contents
■ What is Big Data?
■ Characteristics of Big Data: 3V’s
■ Why Big Data?
■ Benefits of Big Data
■ Sectors of Big Data

4. Contents
■ Real time applications of Big Data
■ Goals of Big Data
■ Big Data: Impact on IT sector
■ Future of Big Data
■ Extentia and Big Data

5. What is Big Data?
■ Extremely large data sets
being managed and
maintained
■ Analyses trends relating to
human behavior and
interactions
■ Describes large volume of
data – structured and
unstructured

6. Characteristics of Big Data: 3V’s

7. Why Big Data?
■ Offers leaders a way to extract
new insight and ideas
■ Helps organizations harness
their data
■ Use it to identify new
opportunities
■ Essential because:
■ Increasing storage
■ Increasing of processing power
■ Availability of data (Different
type)

8. Benefits of Big Data

9. Sectors of Big Data
Manufacturing Traffic Control Telecom Homeland Security
Search Quality Finance Log Analysis Multi-Channel Sales

10. Real Time Applications of Big Data
■ Amazon generates more
revenue using real time
collaborative filling
■ Shazam has helped record
labels find out about
various music cultures
■ The city of Oslo has helped
reduce street lightening
energy consumption
■ Memphis police
department uses predictive
software to help reduce
crime

11. Goals of Big Data
■ Targeting customers and their
needs
■ Helps understand and
optimizing business processes
■ Boost personal quantification
and performance optimization
■ Improve healthcare and public
health

12. Big Data: Impact on IT Sector
■ IT organizations recognize
this as a force presenting
opportunities with challenges
■ In 2014, 4.4 million IT jobs
were recognized globally
■ It is believed that by the end
of 2015 its Indian business
will reach 1 billion USD

13. Future of Big Data
■ By 2020,The industry will be
worth more than 100 billion
USD
■ It continues to grow at
roughly 10% a year
■ Combination of data sets will
improve health care industry.
■ Data volume is estimated to
grow at 40% per year

14. Extentia and Big Data
■ Extenia is developing a trend
analysis about internet access
data:
■ What days the bandwidth
load is there
■ What time and location